5. Find the synonyms to the words from list a in list b.

A: formidable, to seize upon, to keep up, to portray, to tabu- late, vehicle, to be aware of, constituent, community, to earn

B: to deserve, to chart, to be familiar with, society, to main- tain, impressive, to pounce upon, means, voter, to depict

6. Paraphrase the parts in bold type using Participle I and trans- late the sentences.

1. Corporations which use marketing public relations (mpr)

convey information about the products they manufacture or services they provide to potential customers in order to sup- port their direct sales efforts.

2. Corporations which apply public relations as a vehicle suc- ceed in reaching legislators and other politicians to seek fa- vorable tax.

3. Non-profit organizations which include schools and universi- ties, hospitals, and human and social service agencies: such organizations may make use of public relations in support of fund-raising programs.

4. Politicians which aim to attract votes and/or raise money

promote and defend their service in office.

7. Paraphrase the parts in bold type using Participle II and trans- late the sentences.

1. A tactic that is used in political campaigns is known as “de- fining one’s opponent.”

2. Public relations specialists which are referred to as commu- nications specialists and media specialists, among other titles

serve as advocates for businesses, nonprofit associations.

3. There were a lot of foreign guests at the conference that was held in May.

4. They all had to obey instructions that were given by the head clerk.

8. Find in the text the English phrases corresponding to their Rus- sian equivalents.

Программы по найму персонала; просвещенные работо- датели; ознакомительные программы; получить голоса изби- рателей, если такие компании приносят победу на выборах; с перспективой на следующие выборы; для достижения сво- их целей и реализации идей; Государственный департамент США (министерство иностранных дел США); успехи члена палаты представителей; член организации

9. Find in the text the sentences including the Gerund and trans- late them.

10. Answer the questions.

1. What is PR?

2. For what do corporations/non-profit organizations/politi- cians use PR?

3. What functions do PR specialists handle?

4. Why do PR specialists draft press releases?

5. How do PR specialists arrange and conduct programs to keep up contact between organization representatives and the public?

6. What are the functions of PR specialists in government?

7. What does a tactic “defining one’s opponent” mean?

8. What are spin-doctors used for?

11. Sum up the contents of the text.

12. Skim text 2 and state its main idea.

Text 2

Majority of us claim that the 39 year oldMP will change the imageof the party’s ebbing fortunes. He’s billed as “young, ambitious and is said to connect with young people, bring donor”s money flooding in, and make the conservative party electable again.

It is true that Cameron is a fresh face in politics who has some get-up-and-go and can talk to TV cameras. But the concern of many is, what does he really stand for? Throughout the leadership cam- paign he made a virtue out of saying as little as possible - whether the subject was tax policy or his personal drug use. Indeed, perhapsthis is the source of his appeal. At his Campaign Launch, during Question Time, when questioned whether he took drugs in his past, during school, he didn’t say much, he accepted the accusation in a subtle way by not trying to prove that he was been accused for something he never did, instead he spinned the whole discussion by accepting that he took drugs when he wasin school and said that anti-drug cam- paign would be a priority agenda on his list when he became the prime minister.He also made a statement that all politicians have a right to a private past.

He gave an interview to Daily Mail supporting the anti-drug cam- paign, where he said,”this newspaper has rightly put the fight against drugs at the top of the agenda. Whoever you are, wherever you live, drugs wreck lives. And they wreck the lives not just of those who use drugs, but the lives of their families and the lives of the many thou- sands of people who are victims of drug related crime.”

“So we’re all in this together: whether as parents, friends, politi- cians or journalists, we have a shared responsibility to do all we can to deal with the deeply entrenched and growing problem of drug abuse in Britain.” “I’ve seen the dreadful damage that drugs can do. While serving on the Home Affairs Select Committee I spent a year investigating the issue. Since then, I’ve made drugs policy one of my political priorities. I’m a major supporter of a visionary anti-drugs charity.” Daily Mail, Saturday 15 October, 2005.

We all know that Charles Kennedy resigned because it was proved that he is an alcoholic which is inappropriate for his political profes- sion. So before he was kicked out of politics, took a safe step, he re- signed. From the above discussion,related to Cameron’s past where he has been accused of having drugs when he was in school, the man has used his PR brain to save hispolitical career by not saying too much about his past whilst quoting it as a ‘private past’.

• M

  N o t e s:

  MP to bill

  party’s ebbing fortunes get-up-and-go to accept the accusation to wreck to resign

  ember of Parliament

• обещать, объявлять

• зд. партия, теряющая популярность

• энергия, напористость, активность

• согласиться с обвинением

• разрушать, уничтожать

• уходить в отставку