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  1. Find in the text the English for:

Скандинавские страны; прямой, открытый взгляд; при- стальный взгляд; Ближний Восток; очень серьезно отно- ситься ко времени; приходить вовремя на встречу совсем необязательно; бизнес основан на личных взаимоотношени- ях; мешать объективному восприятию; уделять внимание ус- тановлению личностных взаимоотношений; собеседники, предпочитающие визуальный или устный способ передачи информации; садиться за стол переговоров, готовые усту- пить; система социальных взаимоотношений между людьми; модели коммуникации, в которой придают большое значе- ние контексту (отношениям между людьми и ситуацией); ис- пользовать все средства, чтобы намного меньше рассказать о себе и своих целях; вносить предложения по порядку ве- дения переговоров; вопросы, которые могут обсуждаться одновременно; глобальный подход; обращаться к своим, а не к посторонним.

  1. Say whether it is true or false.

  1. Strong, direct eye contact conveys confidence and sincerity in all countries.

  2. In Europe and North America people are tactile and like to get up close.

  3. In Japan or China, it is common for people to leave a gap of four feet when conversing.

  4. Only Western societies are very ‘clock conscious’.

  5. In South America, southern Europe and the Middle East it is common for business people not to come on time for a meeting.

  6. Most international business people meet with a handshake.

  7. In all countries gift-giving is an integral part of business pro- tocol.

  8. In much of Europe and North America, business is personal.

  9. In South America and much of Asia, business is contractual.

1 0 ) All business cultures place emphasis on clearly presented and rationally argued business proposals using statistics and facts.

  1. Answer the questions.

  1. What are the differences between U.S. and Japanese negotia- tors?

  2. What is the negotiation approach in African nations charac- terized by?

  3. According to what factors do European styles of negotiation vary?

  4. What country are the most aggressive negotiators from?

  5. How is negotiation done in Central America?

  6. What does holistic approach to negotiation imply?

  1. Comment on the cross cultural negotiations.

  2. A) Fill each gap with a suitable word from the box.

b) Look through Text 6 and say if the text is interesting or not for you. Explain why.

standing

cultural

face-saving

confronting

conflict

involve

come out

mediation

participants

problem-solving

disturb

maintaining

insider

cross-cultural

criticism

face

control

preserving

Text 6

Another important ... variable relates to face and face-saving. Face is important across cultures, yet the dynamics of face and ... play out differently. Face is defined in many different ways in the ... communi- cation literature. Novinger says it is “the value or ... a person has in the eyes of others and that it relates to pride or self-respect.” Others have defined it as “the negotiated public image, mutually granted each other by ... in communication.” In this broader definition, face includes ideas of status, power, courtesy, ... and outsider relations, humor, and respect. In many cultures, ... face is of great importance, though ideas of how to do this vary.

The starting points of individualism and communitarianism are closely related to ... . If I see myself as a self-determining individual, then face has to do with my ... image with others and myself. I can and should exert ... in situations to achieve this goal. I may do this by taking a competitive stance in negotiations or ... someone who I per- ceive to have wronged me. I may be comfortable in a ... where the oth- er party and I meet face to face and frankly discuss our differences.

If I see my primary identification as a group member, then con- siderations about face ... my group. Direct confrontation or ... with others may reflect poorly on my group, or ... overall community har- mony. I may prefer to avoid ... of others, even when the disappoint- ment I have concealed may ... in other, more damaging ways later. When there is conflict that cannot be avoided, I may prefer a third party who acts as a shuttle between me and the other people involved in the ... . Since no direct confrontation takes place, face is preserved and potential damage to the relationships or networks of relationships is minimized.