Задание 13. Заполните таблицу на основе информации, представленной служащими фирмы. Расскажите о структуре компании.

1. My name is Montereo and I’m president and CEO. We have excellent people on our board, including two who are not involved in the day-to-day running of the company.: Gomi and John.

2. My name is Smith and it’s my job to look after the accounts and balance the books. I work closely with Chang and Roberts, as they tell me what their departments need marketing and research, and I allocate them an annual budget.

3. My name is Dawes and I head up personnel, on the same level in the company as Chang and Roberts.

Montereo

Non-executive director ___________________

___________________

__________

________________ ________________

___________ ____________

__________ __Dawes__________

Задание 14 . Составьте рассказ об управленческой деятельности, ответив на вопросы:

1. How is management made up? What is its function?

2. What does a manager do?

3. How can you characterize a manager? What are the features a manager should possess?

4. There are different kinds of managers, aren’t there?

5. What does a Production manager (personnel manager, R and D manager, sales manager, advertising manager, etc…) do?

6. Could you make a manager?

UNIT II. MARKETING AND DISTRIBUTION

Lesson 1. MARKETING

Задание 1. Произнесите слова, обращая внимание на произношение ударных гласных:

1. range, lean, pack, price, sell, sale, lose, client, way, stock, store, item, order, buy

2. customer, marketing, benefit, offer, target, advertising, satisfy, forecast, research, package, survey, service, purpose

3. technique, convenient, distribute, promote, campaign, require, deliver, aсquire, attract, consumer

4. persuasion, acquisition, engineering, questionnaire

Задание 2. Используя словарь, изучите слова и их производные. Заполните таблицу, подразделяя слова на части речи, например:

Глагол (v)	Cуществитель- ное (n)	Прилагатель-ное (adj)	Наречие (adv)
benefit	benefit, beneficiary	beneficial	beneficially

1. benefit (v) – beneficial (adj) – beneficiary (n)

2. target (v) - targeted (adj) - target (n)

3. acquire (v) – acquisition (n)

4. technique (n) – technology (n) – technical (adj)

5. engine (n) – engineering (n) – engineer (n)

6. deal (v) – dealer (n) – deal (n)

7. persuade (v) – persuasion (n) – persuasive (adj)

8. distribute (v) – distribution (n) – distributor (n)

9. promote (v) – promotion (n) – promotional (adj)

10. require (v) – requirement (n)

11. purchase(v) – purchase (n) – purchaser (n)

При помощи словаря составьте аналогичную таблицу для других слов: service, deliver, sell, pack, satisfy, purpose, research.

Задание 3. Переведите словосочетания на русский язык, обращая внимание на значение выделенных слов.

satisfy customer needs, a set of techniques, marketing mix, range of goods, convenient location, persuasion of consumers, a profitable offer, lean manufacturing, acquisition of customer needs, engineering new models, target customers, a battery of advertising, to meet the needs (demands), make a marketing research, meet the requirements of customers

Задание 4. Переведите предложения, обращая внимание на выделенные слова.

"Products" are the things that you sell to people. You might also have a service that they’ll pay for as your product. Having the right product for your target market requires knowing what they need and want.

"Price" is pretty self-explanatory but it’s very important to your success. Price something too high and you may never sell a single item of it. Price it too low and you can lose money on every sale. So you want to price it attractively so that you can sell it to your clients and they’ll feel good about the purchase.

"Place" refers to how you get your product to your customer. You’ll probably want to order and stock it and sell it directly from your business. In other cases you need to make sure that it’s delivered to them and is what they expected when they bought it.

Задание 5. Измените структуру сказуемого , сохранив при этом его смысл в соответствии с образцом: Advertising is an essential part of marketing a product and is used (to use) to inform people about products and services.

1. People ________ (persuade) to buy products for different reasons.

2. Sometimes they _________ (convince) by the hope that the product will improve their appearance.

3. Often they ________ (make) to believe that a particular service is somehow better than any other.

4. Often, a product _______ (purchase) simply because it _______ ( need) in the home.