- •Английский язык
- •Содержание
- •Введение
- •I. Warm -up activities
- •1.1. Pronounce the words properly and state the part of speech:
- •1.2. Match the columns:
- •1.3 Match the words with their definitions:
- •II. Reading
- •III. Comprehension check
- •3.1. Answer the following questions:
- •3.2. Decide whether these statements are true, false or information is not available:
- •IV. Grammar in Focus
- •4.1. Fill in the gaps:
- •4.2. Put the verb into the correct tense-form:
- •4.3. Choose the appropriate verb:
- •4.4. Choose the appropriate pronoun:
- •V. Speaking
- •5.1. Complete the short dialogues:
- •1.3. Match the words with their definitions:
- •II. Reading
- •III. Comprehension check
- •3.1. Answer the questions:
- •3.2. Find:
- •3.3. Decide whether these statements are true, false or information is not available:
- •IV. Grammar in Focus
- •4.1. Translate the sentences. Pay attention to the verbs in the Simple Active. Give the negative and question forms:
- •4.2. Put the verb in brackets into the Present, Past Simple or Future Simple Active. Make up all types of questions to the sentences if possible:
- •V. Speaking
- •5.1. Complete the short dialogues:
- •5.2. Make up your own dialogues using the models from the task 4.1. These phrases and words may be helpful for you:
- •II. Reading
- •III. Comprehension check
- •3.1. Answer the following questions:
- •3.2. Match the type of a house with its definition.
- •3.3. Complete each sentence (a—h) with one of the endings (1—8):
- •IV. Grammar in Focus
- •4.2. Make up the different types of questions to the sentences:
- •4.3. Ask several questions to the text paying attention to «there is, there are».
- •V. Speaking
- •5.1. Agree or disagree with the following statements. Explain your point of view.
- •5.2.* Read the quotations below. Choose any quotation and comment on it:
- •5.3. Comment on the proverbs.
- •5.4. Tell about the dwelling of your dream using all information you have got. You may use these phrases:
- •1. Read several interesting facts about houses. Transalte into Russian.
- •2. Translate into Russian:
- •3. Read and translate. State the suffixes:
- •1.2. Match the words with their definitions:
- •II. Reading
- •III. Comprehension checking
- •3.1. Answer the following questions:
- •3.2. Decide whether these statements are true, false or information is not available:
- •3.3. Complete the sentences. Use:
- •IV. Grammar in Focus
- •4.1. Translate the sentences with the Simple Passive. Give the negative and question forms:
- •4.2.*Put the sentences into the Passive:
- •4.3. Correct the mistakes using Present, Past or Future Simple Passive:
- •V. Speaking
- •5.1. Read the short dialogues and try to dramatize them:
- •2. Name in English:
- •Module Control 1
- •Variant 1
- •1. State the part of speech:
- •2. Choose the English equivalent for the pronoun in brackets:
- •3. Choose the appropriate verb:
- •4. Put the verb in the brackets into the Present, Past or Future Simple Active:
- •5. Correct mistakes using Present, Past or Future Simple Passive:
- •6. Make up questions to the following sentences:
- •Variant 2
- •2. Choose the English equivalent for the pronoun in brackets:
- •3. Choose the appropriate verb:
- •4. Put the verb in the brackets into the Present, Past or Future Simple Active:
- •5. Correct mistakes using Present, Past or Future Simple Passive:
- •6. Make up questions to the following sentences:
- •Vocabulary
- •1. Find the appropriate equivalent:
- •2. Complete the gaps with the words and phrases below:
- •3. Match the words with their definitions:
- •1. Answer the questions:
- •2. Decide whether these statements are true or false :
- •1. Make up sentences paying attention to Simple and Continuous Tenses. Translate the sentences:
- •2. Complete the sentences with Simple or Continuous Active:
- •3. Сhange the Simple Tenses to the Continuous ones adding necessary adverbs or time attributives:
- •4. Make up the general and special questions to these sentences. Give the negative forms:
- •5. Put the verb in the brackets into the necessary tense form:
- •6. Put the verb to take part into the correct tense-form. Pay attention to the words given in the brackets:
- •7. Make up the degrees of comparison:
- •8. Match the columns:
- •V. Speaking Workshop
- •1. Complete the short dialogues:
- •2. Read and dramatize the dialogue:
- •3. Make up your own dialogues using the models from the tasks 4.1 and 4.2.
- •4. Comment on the following sayings.
- •5*. Work in groups. Discuss1 the studying at your University using all information you have got. Touch upon such issues:
- •1. Discussion is from the Latin word that means exchange of opinions.
- •2. Here you can see some discussion phrases. They may help you:
- •2. Do the tasks given to this text.
- •1. Make up sentences from these words:
- •2. Complete the sentences:
- •3. Translate into English. Determine the tenses and the voices of the verbs:
- •Vocabulary
- •1. Find the appropriate equivalent:
- •2. Match the words with their definitions:
- •2. Complete the sentences with the words and phrases below:
- •1. Answer the questions:
- •2. Match the sentence halves:
- •3. Decide whether these statements are true, false or information is not available:
- •1. Translate the sentences paying attention to the different forms of Passive. Make up negative and question forms if it is possible:
- •2. Make up all possible questions to these sentences. Give the negative form:
- •4.3. Write the Passive Progressive of these sentences. Use words now, from … till, the whole month/morning etc:
- •4. Change the active sentences to the passive ones:
- •1. Read the following quotes from different articles about the problems of the higher education in Russia. Formulate the main idea of each statement. Do you agree with these opinions?
- •2.* Work in groups. Study the advantages and disadvantages of the higher education in Russia given in the schedule below. Use the tips and phrases given in the Unit 4.
- •3. *Discuss these topics using all information you have got:
- •2. Do the tasks given to this text.
- •Vocabulary
- •1. Find the appropriate equivalent:
- •2. Match the words and phrases with their definitions:
- •3. Complete the gaps with the words and phrases below:
- •1. Answer the following questions:
- •Decide whether these statements are true, false or information is not stated:
- •1. Give the correct translation of «it» .
- •2. Give the correct translation of «one»:
- •3. Give the correct translation of «that»:
- •Read the conversations and answer the questions below. Make up your own conversations using these models:
- •Taking Classes
- •2. Changing the Major
- •3. Match the words and phrases with their definitions:
- •2. Complete the gaps with the words and phrases below:
- •1. Answer the following questions:
- •2. Decide whether these statements are true, false or information is not available:
- •1. Choose the correct translation of «it» from the list below:
- •Choose the correct translation of «one» from the list below:
- •Choose the correct translation of «that (those)» from the list below:
- •V. Speaking Workshop
- •1. Read the conversations and answer the questions below. Make up your own conversations using these models.
- •The Student Service Center
- •Requirements for the Course
- •Module control 2
- •Variant 1
- •Choose the appropriate translation of «it» from the list below:
- •Choose the appropriate translation of «one» from the list below:
- •Choose the appropriate translation of «that (those)» from the list below:
- •Variant 2
- •1.Complete the gaps with the words below:
- •2. Fill in the gaps:
- •3. Choose the appropriate translation of «it» from the list below:
- •4. Choose the appropriate translation of «one» from the list below:
- •5. Choose the appropriate translation of «that (those)» from the list below:
- •Discuss the following with your partner:
- •Vocabulary
- •1. Find the appropriate equivalent:
- •2. Match the words with their definitions:
- •3. Complete the gaps with the words and phrases below:
- •1. Answer the following questions:
- •2. Decide whether these statements are true, false or information is not available:
- •1. Translate the sentences with Present, Past Perfect and Future Perfect Active. Give the negative and question forms:
- •2. Choose the necessary form of the verb (Present Perfect or Past Simple):
- •3. Correct the mistakes paying attention to the Perfect Tenses:
- •4. Put the verbs in brackets in the right forms of the Perfect Active:
- •1. Complete the following sentences and put them in order of importance:
- •I would be happy in a job where I could...
- •It is not important for me if I couldn’t …. In my future profession
- •3. Read and dramatize the dialogues with your partners. Make up your own dialogues on these models:
- •5.4*. Role-play the following situations:
- •1. Listen to the text Careers Search on http://www.Esl-lab.Com
- •2. Do the tasks given to this text.
- •1. Do you know? Translate the text into Russian:
- •2. Translate the following sentences into Russian:
- •3. Fill in the blanks with the words: career, job, work, profession, trade, vocation:
- •4. Say if these are professions or trades:
- •5. Which qualities best describe people who want to succeed in work or study?
- •Vocabulary
- •1. Find the appropriate equivalent:
- •2. Match the words and their definitions:
- •3. Complete the sentence with the words and phrases below:
- •1. Answer the questions:
- •2. Say what is true and what is false. Correct the false statements:
- •1. Compare the translation of the sentences. Pay attention to the different forms of the Passive Voice:
- •Complete the sentence with correct option paying attention to Active and Passive Voice:
- •3. Analyze the use of modal verbs and their equivalents. Translate the following sentences:
- •4. Substitute the modal verbs for the possible equivalents:
- •5. Insert the necessary modal verb or its equivalent:
- •1. Answer the following questions:
- •2. Speak about Karl Benz using his profile:
- •2. Change the active sentences to the passive ones:
- •3. Give the negative and question form of the following sentences:
- •4. Insert the modal verbs may or can:
- •3. Match the words and their definitions:
- •Complete the sentences with the words and phrases below:
- •1. Answer the questions:
- •2. Decide whether these statements are true, false or information is not available:
- •3. Make up a sentence of two parts:
- •1. Compare the translation of the sentences. Pay attention to the different forms of the Passive Voice:
- •2.Choose the right option paying attention to Active and Passive Voice:
- •3. Analyze the use of modal verbs and their equivalents. Translate the following sentences:
- •4. Substitute the modal verbs for the possible equivalents:
- •5. Insert the necessary modal verb or its equivalent:
- •2. Change the active sentences to the passive ones:
- •3. Give the negative and question form of the following sentences:
- •4. Insert the modal verbs may or can:
- •Module control 3
- •Variant 1
- •1. Find the odd word:
- •2. Correct mistakes paying attention to the Present Perfect and Past Simple Tenses:
- •3. Choose the right variant paying attention to the Active Voice:
- •5. Choose the necessary modal verb or its equivalent:
- •6. Choose the right verb:
- •Variant 2
- •1. Find the odd word:
- •2. Correct mistakes paying attention to the Present Perfect and Past Simple Tenses:
- •3. Choose the right variant paying attention to the Active Voice:
- •4. Choose the right variant paying attention to the Active and Passive Voice:
- •5. Choose the necessary modal verb or its equivalent:
- •6. Choose the right verb:
- •I. I. Warm-up activities
- •1.1.Read the words properly and state the part of speech:
- •1.2. Remind some proper and geographical names. Translate them:
- •1.3. Match the columns:
- •1.4. Match the words with their definitions:
- •II. Reading
- •III. Comprehension check
- •3.1. Answer the questions:
- •3.2. Decide whether these statements are true, false or information is not available:
- •3.3. Choose the right variant (use the information taken from the texts 1 and 2):
- •3.4. Arrange the sentences according to the order in the text English as a World Language, Part II:
- •3.5. Make up adjectives:
- •IV. Grammar in Focus
- •4.1. Translate the following sentences paying attention to the verbs
- •4.2. Translate the following word combinations in different forms of Participle:
- •4.3. Make up sentences matching the suggested parts. Pay attention to the participles:
- •4.4. Put the word in brackets into the appropriate form of participle. State the function of the participle:
- •4.5. Complete the sentences:
- •V. Speaking
- •5.1*. Read and translate the following statements and jokes about English. Whose opinion do you appreciate best? Why?
- •5.3. Topics to discuss
- •Most widely spoken language by number of native speakers
- •I. Warm-up activities
- •1.1. Read the following words properly:
- •1.2. Pronounce the words properly and state the part of speech:
- •1.3. Translate the words and words combinations given in the text in bold.
- •1.4. Match the words with their definitions:
- •II. Reading
- •III. Comprehension check
- •3.1. Answer the following questions:
- •3.2. Decide whether these statements are true, false or information is not available:
- •II. Reading
- •III. Comprehension check
- •3.1. Answer the following questions:
- •3.2. Decide whether these statements are true, false or information is not available:
- •IV. Grammar in Focus
- •4.1. Choose the appropriate form of the Participles:
- •4.2. Translate the sentences paying attention to the different forms of Participles. State its function:
- •4.3. Translate into Russian paying attention to the Participle Constructions:
- •V. Speaking
- •5.1. Read and dramatize the dialogues with your partners. Make up your own dialogues on these models:
- •5.2*. Role-play the following situation:
- •2. State the functions of the words with -ed and translate the sentences:
- •3. Translate the dialogue. Make up questions to the dialogue:
- •II. Reading
- •III. Comprehension check
- •3.1. Answer the following questions:
- •3.2. Decide whether these statements are true, false or information is not available::
- •IV. Grammar in Focus
- •4.1. Open the brackets using the appropriate form of the Participle:
- •4.2. Read and translate the sentences paying attention to the Participles Constructions:
- •V. Speaking
- •5.1. Read a well-known English idiom and say:
- •5.2. Read and dramatize the dialogues with your partner. Make up your own dialogues on these models:
- •5.3. Name three places in English speaking countries you would like to live in and say three reasons that make you want to live there.
- •5.4*. Role-play the following situation:
- •2*. Translate into English:
- •3. Write all forms of Participle of the following words and choose suitable nouns:
- •Module control 4
- •Variant 1
- •State the function of the verb «be»:
- •2. State the function of the verb «have»:
- •3. Choose the appropriate form of Participle:
- •4. Choose the appropriate translation of the words in italics:
- •State the function of the Participle:
- •Find 3 sentences with the absolute participial construction and translate them into Russian:
- •Module control 4
- •Variant 2
- •State the function of the verb «be»:
- •2. State the function of the verb «have»:
- •3. Choose the appropriate form of Participle:
- •4. Choose the appropriate translation of the words in italics:
- •5. State the function of the Participle:
- •6. Find 2 sentences with the absolute participial construction and translate them into Russian:
- •I. Warm-up activities
- •1.1. Read the words properly and state the part of speech:
- •1.2. Find the Russian equivalents for the following:
- •1.3. Match the words with their definitions:
- •II. Reading
- •III. Comprehension check
- •3.1. Answer the questions:
- •3.2. Decide whether these statements are true, false or information is not available:
- •3.3. Arrange the sentences according to the order in the text:
- •3.4. Make up your own sentences (not taken from the text) with the following word-combinations. Pay attention to the usage of the Infinitive:
- •IV. Grammar in Focus
- •4.1. Put «to» if necessary. Translate the sentences:
- •4.2. Choose the appropriate form of the Infinitive.
- •4.3. State the function of the Infinitive:
- •4.4. Translate the sentences with the Complex Object and Complex Subject into Russian:
- •4.5. Transform these sentences using the Complex Subject with the verb in the appropriate form. Translate them:
- •4.6. Complete the sentences using the Complex Object:
- •4.7. Complete the sentences using the Complex Subject:
- •V. Speaking
- •5.2. A message board on a weather website asked its readers to say their views on global warming and climate change. Here is selection of their messages. Read and dramatize them.
- •5.3. Read the following quotes of different people about the environmental problems. What is their position towards this problem? What opinion do you agree with?
- •Environmental Protection in Great Britain
- •Vocabulary
- •2. Read the text and translate it into Russian. Make up different types of questions to the text. Protection of Environment in the usa
- •Module control 5
- •Variant 1
- •1. Put «to» if necessary
- •2. Choose the appropriate form of the Infinitive:
- •3. Choose the English equivalent:
- •4. Find the sentences with Complex Object (5) and translate them into Russian:
- •5. Choose the right translation of the Infinitive:
- •6. State the function of the Infinitive:
- •Variant 2
- •1. Put «to» if necessary:
- •2. Choose the appropriate form of the Infinitive:
- •3. Choose the English equivalent:
- •4. Find the sentences with Complex Object (5) and translate them into Russian:
- •5. Choose the right translation of the Infinitive:
- •6. State the function of the Infinitive:
- •Module 6 «social-cultural field of communication, part 2» unit 12. Positive and negative aspects of globalization
- •I. Warm-up activities
- •1.1. Read the words properly and state the part of speech:
- •1.2. Match the columns:
- •Match the words with their definitions:
- •II. Reading
- •III. Comprehension check
- •3.1. Answer the questions:
- •3.2. Match the parts of the sentences:
- •3.3. Decide whether these statements are true, false or information is not available:
- •IV. Grammar in Focus
- •4.1. Translate the sentences, state the form and function of the Gerund:
- •4.2. State the part of speech of the word in italics а) participle, b) gerund, с) noun
- •4.3. Choose the appropriate form of the Gerund:
- •4.4. Complete the sentences using the Indefinite Gerund:
- •4.5. Complete the sentences using the Perfect Gerund:
- •4.6. Choose the right preposition:
- •4.7. Translate the sentences paying attention to the forms of the Gerundial Constructions
- •V. Speaking
- •5.1. Read the following quotes of different people about globalization. What is their position towards the globalization (pro, contra, indifferent, anxious)? What opinion do you agree with?
- •5.3*. Imagine you are the participant of the international forum devoted to the problems people face in the global world. There are the topics to be discussed.
- •Module control 6
- •Variant 1
- •State the part of speech of the word in italics а) participle b) gerund с) noun
- •2. Choose the appropriate form of the Gerund:
- •3. Fill in the gaps:
- •4. Choose the right translation of the Gerund:
- •5. State the function of the Gerund in the sentence:
- •6. Find 2 sentences with the Gerundial Construction and translate them into Russian:
- •Variant 2
- •1. State the part of speech of the word in italics а) participle b) gerund с) noun:
- •2. Choose the appropriate form of the Gerund:
- •3. Fill in the gaps:
- •4. Choose the right translation of the Gerund:
- •5. State the function of the Gerund in the sentence:
- •6. Find 2 sentences with the Gerundial Construction and translate them into Russian:
- •Module 7 «scientific field of communication, part 1»
- •I. Warm-up activities
- •1.1. Make sure you know the words given in the text in italics.
- •1.2. Read and translate the names of the international organizations properly:
- •II. Reading
- •2.1. Fill in the schedule:
- •2.2. Answer the following questions:
- •Read and translate: Top 10 of Intergovernmental and Nongovernmental Organizations
- •1.4. Match the words with their definitions:
- •Secretariat
- •III. Comprehension check
- •3.1. Answer the questions:
- •3.2. Decide whether these statements are true, false or information is not available:
- •3.3. Match one of the six principal organs of uno with its fun-ction:
- •IV. Grammar in Focus
- •4.1. State the principal and secondary parts of the following simple sentences:
- •4.2. Make up a composite sentence from two simple ones using the words in brackets. State the type of the sentence:
- •4.3. Translate the sentences with the Subject Clauses:
- •4.4. Translate the sentences with the Predicative Clauses:
- •1.3. Match the words with their definitions:
- •II. Reading
- •III. After you have read
- •3.1. Answer the questions:
- •3.2. Decide whether these statements are true, false or information is not available:
- •3.3. Make up sentences from these words:
- •3.4. Find the synonyms:
- •IV. Grammar in Focus:
- •4.1 Translate the sentences with the Object Clauses:
- •4.2. Translate the sentences with the Attribute Clause:
- •V. Speaking
- •2. Translate the sentences paying attention to the verbs to have, to be:
- •I. Warm-up activities
- •1.1. Read the words properly and state the part of speech:
- •1.2. Match the columns:
- •1.3. Match the words with their definitions:
- •II. Reading
- •III. Comprehension check
- •3.1. Answer the questions:
- •3.2. Decide whether these statements are true, false or information is not available:
- •I. Warm-up activities
- •1.1. Pronounce the words properly:
- •1.2. Match the columns:
- •1.3. Match the words with their definitions:
- •II. Reading
- •III. Comprehension check
- •3.1. Answer the following questions:
- •3.2. Decide whether these statements are true, false or information is not available:
- •IV. Grammar in Focus
- •4.1. Translate the sentences into the Russian. State the type of the Clauses:
- •4.2. Read and analyze the sentences with the Object Clause:
- •4.3.* Translate the sentences with the Attribute Clause. Fill in the suitable connecting words:
- •2. Translate the time prepositions in brackets:
- •3. Change the active sentences to the passive ones:
- •4. Translate the sentences with the Absolute Participle Construction from English into Russian:
- •5.Translate the Text Research Institute of Robotics
- •Module control 7
- •Variant 1
- •1. State the composite sentences:
- •Variant 2
- •2. State the type of Clauses:
- •3. Translate the sentences № 2, 3, 5, 7, 8,10 from task 1:
- •4. Fill in the gaps using the appropriate words for the Object Clauses:
- •5. Choose the appropriate word given in italics:
- •6. State the unnecessary word in the sentence:
- •I. Warm-up activities
- •1.1. Pronounce the following words properly and state the part of speech:
- •Find the Russian equivalents
- •1.3.Match the words with their definitions:
- •II. Reading
- •III. Comprehension check
- •3.1. Answer the following questions:
- •3.2. Decide whether these statements are true, false or information is not available:
- •IV. Grammar in Focus
- •4.1. Translate the sentences with the Adverbial Clause and state the its types:
- •4.2. Fill in the suitable connecting words:
- •4.3. Choose the suitable connecting word from the given in brackets:
- •V. Speaking
- •5.1. Translate the following quotes of Marshall McLuhan about it. Comment them. What quotes do you agree with and why?
- •1.3.Match the words with their definitions:
- •II. Reading
- •III. Comprehension Check:
- •3.1. Answer the following questions:
- •3.2. Decide whether these statements are true, false or information is not available:
- •IV. Grammar in Focus
- •4.1. Read and translate the sentences with the Abverbial Clause. State the types of the sentences with the Abverbial Clause:
- •4.2. Read, translate and analyze the sentences with the Clause paying attention to the word that:
- •4.3. Match the two parts of the sentences:
- •2. Put the sentences into the interrogative and negative forms:
- •4. Translate the sentences paying attention to the complex forms of the Gerund and the Gerundial Constructions:
- •Module control 8
- •Variant 1
- •1. State the types of the sentences with the Abverbial Clause:
- •2. Translate № 1, 3, 4, 5, 7 from Task 1:
- •3. Fill in the gaps using words of Adverbial Clauses
- •4. Open the brackets using Conditionals 1, 2, 3:
- •5. Find the odd word:
- •Variant 2
- •State the type of the Abverbial Clause:
- •2. Translate № 2, 3, 5 , 6 ,8 , 9 from Task 1:
- •3. Fill in the gaps using words of Adverbial Clauses:
- •4. Open the brackets using Conditionals 1, 2, 3:
- •5. Find the odd word:
- •Литература
- •Presentation Evaluation
- •Appendix 2 Supplementary reading
- •To be read after Unit 3
- •To be read after Unit 6
- •To be read after Units 7 – 8
- •To be read after Unit 9 The Importance of Learning Foreign Languages
- •1. Артикль (the article)
- •1.1 Неопределенный артикль (The Indefinite Article)
- •1.2 Определенный артикль (The Definite Article)
- •2. Глагол (the verb)
- •2.2 Глагол to have (the verb to have)
- •2.5 Времена неопределенной группы (the indefinite tenses)
- •Английский язык для бакалавров
- •302030, Г. Орел, ул. Московская, 65.
- •Английский язык для бакалавров
1.3. Match the words with their definitions:
1.kits |
A. income, especially when of an organization and of a substantial nature |
2.to incorporate |
B. absolutely necessary; extremely important |
3. revenue |
C. a set of all the parts needed to assemble something |
4.average |
D. to constitute (a company, city, or other organization) as a legal corporation |
5.essential |
E. relating to management or managers |
6.loss |
F. an electronic document in which data is arranged in the rows and columns of a grid and can be manipulated and used in calculations |
7.managerial |
G. an amount, standard, level, or rate regarded as usual or ordinary |
8.to decline |
H. to regard as probable; expect or predict |
9. spreadsheet |
I. the fact or process of losing something or someone |
10. to anticipate |
J. to become smaller, fewer, or less; decrease |
II. Reading
Рис
Apple Inc. is an American corporation, a manufacturer of personal and tablet computers, music players, phones and software. Its headquarters is located in Cupertino, California.
The history of Apple started in 1976 when friends Steve Jobs, Stephen Wozniak and Ronald Wayne decided to found his own company to produce computers. Steve Jobs had the idea of selling the computer. The kits were hand-built by Wozniak. The Apple I was Apple’s first product, and to finance its creation, Jobs sold his only means of transportation, a VW Microbus, and Wozniak sold his HP-65 calculator. The company was demonstrated in July in 1976 at the Homebrew Computer Club in Palo Alto, California. The Apple I was sold as a motherboard, which is less than what is today considered a complete personal computer.
Officially, the company was founded on the first of April 1976, and incorporated as Apple Computer 1977 without Wayne, who sold his share of the company back to Jobs and Wozniak. Multi-millionaire Mike Markkula provided essential business expertise and funding of $ 250,000 during the incorporation of Apple.
During the first five years of operations, revenues doubled every four months, an average growth rate of 700 %.
The Apple II, also invented by Wozniak, was introduced on April 16, 1977. The Apple II was chosen to be the desktop platform for the spreadsheet program VisiCalc. This program created a business market for the Apple II and gave home users compatibility with the office, an additional reason to buy an Apple II. By the end of the 1970s, Apple had a staff of computer designers and a production line. The company introduced the Apple III in May 1980 in an attempt to compete with IBM and Microsoft in the business and corporate computing market. In the late 1970’s and early 1980’s Apple II and their clones were most common in the world of personal computers. It has sold more than 5 million computers Apple II around the world. 1984 Steve Jobs introduced a line of personal computers, the Macintosh (Mac). This was the first mass-market personal computer featuring a graphical user interface and mouse. The Macintosh was the first personal computer to be sold without a programming language at all.
In 1985 U.S. President Ronald Reagan awarded Jobs and Wozniak medals for the development of technical progress. In the same year Steve Jobs left the company because of the conflict with the board of directors who removed him from the managerial duties. The same year Jobs founded NeXT Inc. which had no significant success. Wozniak permanently ended his full-time employment with Apple in 1987, 12 years after having created the company. He also kept in touch with Steve Jobs until Jobs’ death in October 2011.
During 1990s revenues from Apple began a long-term decline and by 1997 its losses had amounted to $ 1.86 billion. The situation changed with the return of Steve Jobs in 1997.
In 1997 Apple introduced the Apple Online Store, tied to a new build-to-order manufacturing strategy.
In 2001 Apple opened the first official Apple Retail Stores in Virginia and California. In October of the same year, Apple announced the iPod portable digital audio player, and started selling. The product was phenomenally successful – over 100 million units were sold within six years. In 2003 Apple’s iTunes Store was introduced, offering online music downloads for $0.99 a song and integration with the iPod. The service quickly became the market leader in online music services.
In 2007 – 2011 Apple achieved widespread success with its iPhone, iPod Touch and iPad products, which introduced innovations in mobile phones, portable music players and personal computers respectively. Touch screens had been invented and seen in mobile devices before, but Apple was the first to achieve mass market adoption of such a user interface that included particular pre-programmed touch gestures.
In 2007 the official name of the corporation for more than 30 years has been «Apple Computer, Inc.». The refusal of the word «Computer» shows a change in the name of the main focus of the corporation with its traditional computer market in the consumer electronics market.
In 2011 Jobs announced that he would take the medical leave for an indefinite period because of problems with the health. Chief operating officer Tim Cook assumed Jobs’ day-to-day operations at Apple, although Jobs would still remain «involved in major strategic decisions for the company». Apple became the most valuable consumer-facing brand in the world. In June 2011, Steve Jobs surprisingly took the stage and unveiled iCloud, an online storage and syncing service for music, photos, files and software which replaced MobileMe, Apple’s previous attempt at content syncing.
In 2010 Apple introduced their much-anticipated media tablet, the iPad. It offers multi-touch interaction with multimedia formats including newspapers, magazines, e-books, textbooks, photos, movies, videos of TV shows, music, word processing documents, spreadsheets, videogames, and most existing iPhone apps.
The new versions of iPhone are introduced by Apple regularly.
Thanks to innovative technology and aesthetic design, Apple Inc. has established a unique reputation comparable to that of a cult in the consumer electronics industry. Nowadays a trademark of Apple is considered to be the most expensive brand in the world. The consumers are always looking forward the new gadgets of Apple Inc.