1. Study the vocabulary.

   to attend attendance an attendee an attendant	посещать, присутствовать посещаемость участник присутствующее лицо
   a convention	съезд, собрание
   to exhibit an exhibit exhibit space rentals an exhibition an exhibitor	выставлять, экспонировать экспонат аренда выставочных площадей выставка экспонент (лицо, учреждение,  организация, выставляющие  экспонат на выставке)
   a fee an attendee registration fee	взнос, сбор регистрационный взнос участника
   intermediary	посредник
   a lectern	кафедра
   MICE: Meetings Incentives Conferences Exhibitions	индустрия корпоративных мероприятий корпоративные встречи, презентации, переговоры и т. д. поощрительные или мотивационные туры и программы конференции, конгрессы, съезды, форумы выставки, корпоративные события
   Events	деловые мероприятия
   a conference	конференция, совещание (собрание представителей различных организаций, сообществ, стран для обсуждения и решения актуальных проблем)
   a convention	съезд, собрание (собрание представителей разных организаций или групп населения, деятелей в определенной области)
   a forum	форум (мероприятие, проводимое для обозначения или решения глобальных проблем)
   a symposium	симпозиум (совещание, научная конференция по какому-либо научному вопросу обычно с участием представителей разных стран)
   a colloquium	коллоквиум (совещание, семинар, посвященные обсуждению научной, общественно-политической темы)
   a seminar	семинар (интерактивное практическое учебное мероприятие, участники которого обсуждают тематические сообщения, доклады, рефераты и пр.)
   a workshop	практический семинар, секция, рабочая группа (интенсивное учебное мероприя­тие, предполагающее активную работу всех участников)
   a roundtable	«круглый стол» (дискуссия за круглым столом, обсуждение каких-л. вопросов в группе)
   a panel discussion	панельная дискуссия (обсуждение темы группой людей перед аудиторией на научных, деловых или академических конференциях)
   a training meeting	тренинг (краткосрочное мероприятие или ряд мероприятий, на которых участники получают знания или приобретают навыки)
   meeting setups boardroom style classroom style theatre style	типы рассадок помещений для проведения деловых мероприятий стиль зала для заседаний стиль классной комнаты стиль театрального зала
   an outcome	результат
   purpose-built	специализированный
   to reward	вознаграждение, поощрение
   to target a target a target audience	намечать, планировать цель, задача целевая аудитория
   teambuilding	командообразование (модель корпоративного менеджмента, построение команды, корпоративного духа с помощью игр и специальных тренингов)
   a venue	место проведения деловых мероприятий

2. Translate the sentences.

1. MICE is an acronym for group business organizations whose market segments are comprised of meetings, incentives, conventions, and exhibitions or events.

2. The importance of the MICE industry lies in the fact that it converts the annual business meetings and conferences into a glamorous and enjoyable event for the delegates and attendants.

3. MICE as a new form of business tourism is the fastest growing section of the international tourism market and one of the fastest growing segments within the tourism industry generating millions in revenues for cities and countries.

4. The MICE industry represents an important revenue source for organizations.

1. The primary sources of MICE revenues are attendee registration fees, exhibit space rentals, sponsorship fees, and conference program advertising fees.

2. Sometimes meeting planners try to keep attendance fees low in an effort to attract the largest number of attendees.

3. Meetings are conferences, workshops, seminars, or other events designed to bring people together for the purpose of exchanging information.

4. A conference is the most general term to indicate a meeting for discussion, most commonly adopted by associations and organizations for their regular meetings.

5. A forum is an assembly for the discussion of common concerns.

6. A seminar is a lecture and a dialogue that allows participants to share experiences in a particular field.

7. A symposium describes a meeting at which a particular subject is discussed by experts and opinions are gathered.

8. The term “colloquium” indicates both a traditional conference and a conversational seminar.

9. A workshop is a brief intensive educational program for a small group of people that focuses on techniques and skills in a particular field.

10. Roundtables commonly bring together academics who usually are invited as key-note speakers.

11. During a panel discussion three or more subject area specialists give a brief presentation after which the audience has the opportunity to ask questions of the panellists.

12. The three main types of meeting setups are theater style, classroom style, and boardroom style.

13. Incentive tourism is usually undertaken as a type of employee reward by an organization for targets met or exceeded.

14. Exhibitions are events that bring together sellers of products and services at a location (usually a convention center) where they can show their products and services to a group of attendees at a convention or trade show.

15. A trade fair is a marketplace for commercial suppliers of products or services that are of interest to a specific profession or market segment.

Reading

3. Read the text and answer the questions. Mice Industry

MICE is an acronym for group business organizations whose market segments are comprised of meetings, incentives, conventions, and exhibitions or events.

It caters to various forms of business meetings, international conferences and conventions, events and exhibitions and is slowly but steadily capturing every big hotelier's attention.

The importance of the MICE industry lies in the fact that it converts the annual business meetings and conferences into a glamorous and enjoyable event for the delegates and attendants.

MICE as a new form of business tourism is the fastest growing section of the international tourism market and one of the fastest growing segments within the tourism industry generating millions in revenues for cities and countries. Europe and United States still remain the major markets worldwide in respect of the number of meetings, conferences and exhibitions. The industry statistics point to the fact that the average MICE tourist spends about twice the amount of money that other tourists spend.

Four major parties are generally involved in the group business travel industry consumption cycle:

• The individual participant in the event

• The sponsor of the event (the association or corporation)

• The intermediary (the meeting planner, travel agent or convention and visitors bureau)

• The venue (the hotel, convention/exhibition center, or municipal facility).

The MICE industry represents an important revenue source for organizations. Whether a meeting planner is organizing a meeting, a convention or an exhibition, the primary sources of revenues are as follows:

• Attendee registration fees

• Exhibit space rentals

• Sponsorship fees

• Conference program advertising fees

The pricing strategy for organizing events varies. For example, when organizing an event in which a large public attendance is desired, it may be best to keep attendance fees low in an effort to attract the largest number of attendees. In that case, the meeting planners would attempt to attract corporate sponsors, exhibitors, or advertisers to make up the difference in revenue.

Several factors are evaluated when determining the venue. Considerations include facility location and service level, accessibility, hotel room availability, conference room availability, price, city, restaurant service and quality, personal safety, local attractions and geographic location, and hospitality.