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Файл:Учебное пособие 7 семестр.docx
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- •Содержание
- •10 Modern Trends in Hospitality Industry
- •Study the vocabulary.
- •Translate the sentences.
- •Reading
- •Read the text and answer the questions.
- •10 Modern Trends in Hospitality Industry
- •Providing healthy food
- •Providing wellness service
- •Extreme sports
- •Questions
- •Green sustainable tourism and hospitality
- •Low budget tourism
- •Questions
- •Innovative technology
- •Social media promotion
- •Questions
- •Sharing economy
- •Questions
- •Complete the sentences with the words from the text.
- •Match the words with their definitions.
- •Wellness tourism
- •Complete the text with the words from the box.
- •Explain in what way wellness tourism is different from medical tourism.
- •Render the text into English.
- •Watching & Listening
- •Watch the video “Wellness Tourism” and answer the questions.
- •What have you learnt about wellness tourism? Why do you think it is so popular nowadays? AirBnB & CouchSurfing
- •Complete the text with the words from the box.
- •What is AirBnB?
- •Render the text into English.
- •Complete the text with the -ing form or infinitive of the verbs in brackets.
- •Watching & Listening
- •Watch the video “What is CouchSurfing?” and role play the conversation.
- •Render the text into English.
- •What alternative kinds of accommodation can be recommended to those people who don’t feel like staying in a hotel? What are pros and cons of each type? Uber Watching & Listening
- •Travis Kalanick and Garret Camp founded Uber in 2009. So what exactly is Uber? Watch a video and find out.
- •Complete the sentences with missing information from the video.
- •Sharing economy Watching & Listening
- •Watch the video “What is sharing economy” and complete the text with the words from the box.
- •What is the sharing economy?
- •Render the text into English.
- •Project Work
- •Make a PowerPoint presentation about the forms of sharing economy.
- •Reading
- •Read and translate the text about e-booking. The Advantages of Online Reservations
- •Convenience
- •Changes and Cancelations
- •Customer Reviews
- •Here is the standard algorithm for online hotel booking:
- •The advantages of booking hotels online
- •Speak about the advantages of e-booking both for guests and hotels. Watching & Listening
- •What does the hotel room of the future look like? What innovative hotel concepts and solutions meet the challenges of a changing world? Watch the video “Future Hotel” and find out.
- •Watch the video again and choose the correct answer.
- •Complete the text with the words from the box.
- •Project work
- •Writing
- •Self-check
- •International hotel chains in Russia
- •Study the vocabulary.
- •Translate the sentences.
- •Reading
- •Read the text and answer the questions. Russian hospitality market trends
- •Questions
- •Questions
- •Questions
- •Five-star hotels
- •Four/three star hotels
- •Questions
- •Bed & Breakfast, guest houses and mini hotels
- •Questions
- •Questions
- •Hostels
- •Questions
- •Decide if the following statements are true or false.
- •Complete the sentences with the information from the text.
- •Match the words with their definitions.
- •Complete the sentences with a suitable word. Put the verbs in the correct form.
- •Income (n) revenue (n)
- •Read the descriptions of guest houses and hostels. In what way do they similar to and differ from hotels? Guest houses
- •Hostels
- •Translate the sentences.
- •Speak about Russian hospitality market trends. Project Work
- •International hotel chains in Russia Reading
- •Read and translate the text.
- •Are you good at remembering figures? Try this test and check.
- •Choose the best headline for the article.
- •Complete the sentences with prepositions.
- •Translate into English.
- •Moscow hotel market
- •Vocabulary
- •Study the vocabulary.
- •Translate the sentences.
- •Reading
- •Read the text about Moscow hotel market. Moscow hotel market
- •Western-style Hotels
- •Work in pairs. Ask and answer questions about the Moscow hotel market.
- •Read the interview with Andrew Smirnov, Director of Sales and Marketing, Moscow Marriott Hotel about the main trends in the Moscow hotel industry.
- •Vocabulary Practice
- •Study the dictionary descriptions of the following word and word combinations and translate the examples.
- •Complete the sentences with a suitable word or word combination from the box.
- •Project Work
- •Reading
- •Watching & Listening
- •Watch the video “Moscow out: three-star hotels” and complete the table.
- •Complete the descriptions of three-star hotels with suitable words and word combinations from the box. Red Zarya
- •Kitai Gorod Hotel
- •The Maxima Irbis Hotel
- •Hotel Kamergersky
- •Render the text into English.
- •Watch the video “Moscow out: Hostels” and answer the questions.
- •Match the names of the hostels with their locations.
- •Which of the hostels above…?
- •Put the verbs in brackets in the correct form.
- •Complete the descriptions with suitable words from the box.
- •Render the text in English.
- •Project Work
- •Make a PowerPoint presentation of one of Moscow hostels.
- •Self-check
- •Unit 3 Hotel Contracting
- •Tour operation management: allotment and commitment contracts
- •Vocabulary
- •Study the vocabulary.
- •Translate the terminology definitions.
- •Complete the definitions with suitable words from the box.
- •Imagine that you have to compile an English-Russian glossary of the hospitality industry terms. Render the following glossary articles into English.
- •Reading
- •Read and translate the text about tour operation management. Tour operation management
- •Answer the questions
- •Complete the text with suitable words from the box.
- •Allotments
- •Match the terms with their definitions
- •Render the text into English.
- •Before concluding a contract tour operators and hotels often have to negotiate room rates. Read this memo explaining the Grand Hotel's policy on room rates. Answer the questions which follow.
- •Basic bates
- •Questions
- •Listening
- •Writing
- •Read this letter sent to the group of three couples mentioned in Ex. 13 (1). Grand Hotel
- •Now write a similar letter in answer to the enquiry in 13 (2) or 13 (3). Use the updated information from Listening and follow this structure:
- •Project work
- •Plan the pricing strategy of an imaginary hotel in your home town, and prepare a promotional leaflet giving information on prices and special offers including your policy on group discounts.
- •Writing
- •Imagine that you are an event planner. Study a room-block request form, complete it and write an email to book a room block for your attendees to the event.
- •Watching & Listening
- •Watch the video “How to Control Allotment Execution and Overbooking with Clock Evo Hotel pms” and translate the text below.
- •Watch the video again and answer the questions.
- •Contract law vocabulary
- •Study the vocabulary.
- •Translate the sentences.
- •Reading
- •Read the text and answer the questions.
- •Questions
- •Give the Russian equivalents of the following words and word combinations.
- •Give the English equivalents of the following word combinations.
- •Match the terms with the definitions.
- •Practice the business vocabulary. What the video “English legal vocabulary – Contract law”.
- •Translate the sentences.
- •Give the definitions of the following terms.
- •Code of Practice on the Relations between Hoteliers and Travel Agents
- •Vocabulary
- •Study the vocabulary.
- •Translate the sentences.
- •Give the Russian equivalents to the following terminology definitions.
- •Read and translate the text about the contractual relationship between hotels and travel companies.
- •Read the text again and find the words or expressions that correspond to these definitions.
- •Read the articles of the Code of Practice and answer the questions.
- •Reservation Document
- •Questions
- •Advance Payment
- •Payment due to the hotelier
- •Clear Understanding of the Commission Policy
- •Definitions of Groups and Individuals
- •Questions
- •Cancellations – General Terms
- •Cancellation of Groups
- •Cancellation time-limits:
- •Cancellation fees
- •Cancellations for Individuals
- •Cancellation fees
- •Guaranteed and Non-Guaranteed Reservations - No-Shows
- •Guaranteed reservations
- •Premature Departure
- •Questions
- •Force Majeure
- •Settlement of Disputes
- •Questions
- •Complete the texts with suitable words and expressions from the box. Reservation
- •Guaranteed reservation
- •Force Majeure
- •The Xara Palace Relais & Chateaux has made an allotment offer. Read the offer and answer the questions. Notes
- •Hotel Agreement and Allotment Confirmation
- •Special requirements and supplements
- •Questions
- •Study the Terms & Conditions of the Xara Palace Hotel ’s offer. Terms & Conditions
- •Make an allotment contract using the following sample and the information in the Terms & Conditions.
- •Contracting parties
- •Purpose of the contract
- •Booking conditions
- •Arrival and departure
- •Accommodation
- •Listening
- •Read through the statements below, listen again, and complete the sentences.
- •Look at the rooming list sent to the guide escorting the Koala Tours 'Sydney Opera’ group and answer the following questions.
- •Role play activity
- •Role play the situation.
- •The hotels
- •Language and behaviour
- •Achieving your objectives
- •Follow-up
- •Role Play Activities Activity 1 Preliminary negotiations
- •Activity 2 Negotiations with a hotel
- •Tour operators
- •Hotel representatives
- •Secretaries
- •Spend some time preparing your roles in your groups. Then hold the meeting.
- •After the meeting return to your groups and disicuss:
- •Self-check
- •Unit 4 Business Travel
- •Mice Industry
- •Vocabulary
- •Study the vocabulary.
- •Translate the sentences.
- •Reading
- •Read the text and answer the questions. Mice Industry
- •Questions
- •Meetings and conventions
- •Questions
- •Incentives
- •Conferences
- •Exhibitions and trade fairs
- •Questions
- •Listening & Watching
- •Watch the video “Meetings, incentives, conferences exhibitions” and put the verbs in the correct form.
- •Match the terms with their definitions.
- •Complete the text with suitable words from the box. What is a conference?
- •Look at the table and find the four words, beginning with m, I, c, and e which mean the following.
- •Define the types of mice events using the items from the table. Then complete the sentences (1-5) with the words or phrases below.
- •Where are these people going? Match the sentences with the events.
- •Listening & Watching
- •Watch the video “mice industry” and answer the questions.
- •Translate into English.
- •Speak about Mice industry:
- •Mice Industry in Russia Reading
- •How do things stand in the Russian tourism market? Read the text and find out. Mice Industry in Russia
- •Find the answers to these questions.
- •Find the facts in the text that prove the following statements.
- •Read and translate the text. Business Tourism
- •In pairs discuss how business travel can benefit the tourism in a particular destination.
- •Read the text to see if any of your ideas are mentioned.
- •Inside tourism: combining business with pleasure
- •Listening
- •Render the text into English.
- •Business travellers’ needs Listening
- •Reading
- •What special facilities do business travellers expect? Make a list.
- •Read the text about the Copthorne Tara Business Apartments. In what ways are the facilities they offer similar to or different from the list you have made?
- •The perfect setting
- •The right facilities
- •Watching & Listening
- •Watch a video about the Corinthia Hotel in London. What services and faciltites are provided for business travellers here? Reading
- •Read the leaflets presenting 2 conference offers of different hotels. Compare the hotels with respect to their size, location, catering, convention equipment and complete the table. Offer 1
- •Offer 2
- •Which if these are more important for buisness travellers than for non-business tourists and travellers?
- •Listening
- •Listen to the interview with Margaret Sesnan, a business executive who travels a lot in her job. Before you listen, match these words with their definitions:
- •Listen to an extract from a brochure and choose the correct answer. Get the Job Done An Office Away from Home
- •Conferences and Workshops
- •Corporate retreats
- •Complete the sentences with words and phrases from the word bank.
- •Match the words and phrases with definitions.
- •Listen to a conversation between a business manager and a hotel employee. Mark the statements as true or false.
- •Listen again and fill in the blanks.
- •Watching & Listening
- •What are the business travelers’ needs and what should the hotels do to fulfill them? Watch the video “a Guide to Business Travellers’ Needs” to know everything in detail.
- •Answer the questions.
- •What business facilities and locations can Moscow boast? Watch a video and find out. (Moscow out – Moscow for business people)
- •Role play the situations.
- •I’m organizing a conference for my company.
- •Activity 3
- •Writing
- •Complete the fax with suitable words and expressions from the box.
- •Self-check
- •Audioscripts
- •The needs of the business traveler
- •Get the Job Done An Office Away from Home
- •Conferences and Workshops
- •Corporate retreats
- •References
- •125499, Москва, Кронштадский бульвар, д. 43 а.
- •125499, Москва, Кронштадский бульвар, д. 43 а.
Watching & Listening
Watch the video “How to Control Allotment Execution and Overbooking with Clock Evo Hotel pms” and translate the text below.
Hi, I’m Eugene. I’m a contracting and sales manager for Palm Beach Resort. The forecast and control over the using up of allotments and the observance of the release periods are extremely important to us. Let me show you how our Clock Evo helps us in that.
On the one hand the control over the booking of allotments performance during the season is crucial for our forecast of the sales trend for the season. Being aware of the tendencies in the season time lets us make informed decisions that maximize our revenue at the end of the season. Launching special discounts for certain periods or increasing the allotments of tour operators with high performance are just some of the moves that can prove to be really efficient.
On the other hand, in high season almost everything is sold and rooms must be assigned with greater precision. Stop sale must be announced in time to prevent overbooking. How does the software help in this respect?
In a few quick steps we can set an allotment for each separate tour operator contract. The allotment is defined for each room type and season included in the contract. We also define release periods for each season after which the allotment takes effect.
The useful thing about our software is that it differentiates and allows comparison between the allotments in the contract. They declare booking positions and the actual rooming lists with the confirmation status ‘confirmed’, ‘tentative’ or ‘waiting’. Booking positions are the booking forecasts that some tour operators send us before the rooming lists with the actual bookings. This together with the comparison to previous seasons allows taking time in reactions like launching special promotions, shortening release periods or increasing a tour operator’s allotment. Naturally new rooming lists are reflected in the allotments and the overall availability of the property automatically. On the other hand, free allotments of certain tour operators, periods or room types are available for sale without any need of manual release.
Overbooking of allotments in the property as a whole can be controlled in several ways. It can be restricted partially or completely. In addition to that some users can be granted overbooking rights witch override the restrictions. These, in combination reduce the risk of accidental overbooking for big periods and ensure that we can sell allotments that are unlikely to be used otherwise at calculated risk. For further convenience each arrival can be entered as a separate booking. This makes finding bookings, editing rooming lists or checking the use of allotments much easier. This is how our Clock Evo PMS helps us control allotment execution and overbooking for a daily basis.
Watch the video again and answer the questions.
Why is the control over allotments booking crucial for the hotel?
What moves help the hotel maximize its revenue?
Why is it important to announce’ stop sale’ in time in high season?
What does the allotment for each separate tour operator indicate?
What confirmation status is used on tour operators’ rooming lists?
In what way can overbooking allotments be controlled by the hotel?
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