1. Study the vocabulary.

   a bid	заявка
   a bunk a bunk bed	спальное место, койка двухъярусная кровать
   to cater to cater for (costumers) to cater to to cater to sb’s needs	обслуживать обслуживать клиентов удовлетворять, угождать удовлетворять требованиям
   a classification system for the tourism industrial facilities, hotels and other accommodations, ski trails and beaches (Order Nº 35)	классификация объектов туристской индустрии, включающих гостиницы и иные средства размещения, горнолыжные трассы, пляжи (Приказ от 25 Января 2011 г. № 35)
   a city break	короткий отдых в городе, поездка в город на непродолжительный срок
   a communal apartment	коммунальная квартира
   deficiency	дефицит
   demand demand and supply to demand	требование; потребность; спрос спрос и предложение требовать
   to define	определять, обозначать
   a dormitory (dorm)	общая спальня
   to forecast forecast	прогнозировать прогноз
   franchise to franchise franchised a franchised hotel franchising franchising operation	франшиза (лицензии на право торговли с использованием торговой марки и технологий франшизодателя) продавать франшизы франшизный, франчайзинговый франшизная гостиница франчайзинг франшизная деятельность
   income syn. revenue	доход
   lodging lodging facilities lodging property	размещение, временное жилье средства размещения предприятие размещения
   on par with	наравне с
   optional	необязательный
   profitable	прибыльный, рентабельный
   property lodging property	предприятие, учреждение предприятие размещения
   to renovate syn. to refurbish	обновлять, реставрировать, реконструировать, восстанавливать
   to retain	удерживать, сохранять
   target group	целевая группа, аудитория
   turnover	оборот (капитала), товарооборот
   upscale	элитарный, элитный

2. Translate the sentences.

1. The tourism and hospitality industry is a rapidly growing and highly profitable industry.

2. The world Tourism organization (UNWTO) forecasts that international tourism will continue to grow at an average rate of 4% up to the year 2020.

3. Old-type Soviet hotels have been renovated to match the international standards.

4. Moscow and St. Petersburg account for 70% of the Russian hospitality market turnover.

5. Today’s hoteliers must be creative and continually invest new ways in order to attract new guests and to retain the regular customers.

6. Due to the fact that the hotel business is able to provide a steady income to the federal budget, the number of hotels and accommodation in Russia is growing every year.

7. Numerous hotels and resorts are now highly motivated to invest their resources in Russia either directly or through franchising structures.

8. While there is a growing demand for 2-3 star hotels, in the Russian capital, the business is however focused on luxury or upscale segment.

9. In 2010 Russia won the right to host 2018 FIFA World Cup. Some Russian cities that were included in the bid to host the event have insufficient room supply.

10. The present-day construction in the cities which are going to host the 2018 FIFA World Cup events is aiming at covering the deficiency of quality accommodation.

11. Luxury hotels of Moscow and St. Petersburg have the same standards as any international five-star hotels. The prices here are on par with or even higher than in Paris and New York.

12. The range of services and the number of facilities in guest houses is optional.

13. Unlike hotels the guest houses are not monitored by the number of government structures. That is why the room taxes are defined by the free market.

14. The guest houses are especially typical for resort cities. They cater to tourists coming to have a rest by the sea.

15. In the past there were many communal apartments in St. Petersburg centre with communal use of the bathroom and kitchen.

16. Since apartments in many ways are more comfortable than hotels and less expensive, this has become a very popular way to stay for guests coming for city breaks.

17. Motels in Russia cater for a different target group than simply motorists. They are a mixture of a mini-hotel and a motel, in fact. That’s why calling this type of accommodation “a motel” is rather a marketing strategy.

18. Russian hostels are a budget-oriented sociable accommodation, where guests can rent a bed in a dormitory, share a bathroom, lounge and sometimes a kitchen.

19. In 1993 Russian Youth Hostel Association (RYHA) was founded. At present it combines the lodging facilities in St. Petersburg, Moscow, Novgorod, Petrazavodks, and Irkutsk.

Reading

3. Read the text and answer the questions. Russian hospitality market trends

The tourism and hospitality industry is a rapidly growing and highly profitable industry; it is one of the most important parts of the service market. The world Tourism organization (UNWTO) forecasts that international tourism will continue to grow at an average rate of 4% up to the year 2020; perceiving Russia’s potentials to receive annually at least 70 million foreign and Russian tourists. 

Tourism in Russia ranges from winter, business, education and medical travel to cultural, sustainable and ecotourism. UNWTO views Russia as a country with great potentials for tourism development. A country that spans nine time zones from Kaliningrad to Vladivostok is a multi-national and multi-religious state where Europe meets Asia and is the largest country in the world. Natural miracles can be found everywhere: Geysers of Kamchatka, the Altai, snow-capped Caucasus Mountains, Siberian Taigas, Lake Baikal, picturesque Volga and the Golden Ring. Combined with her art, architecture and culture, Russia is a place of dreams for any adventurous traveller. Although hotel development was neglected by investors for many years, its development has recently come back into the spotlight. Many travel professionals state that there are three main tourists’ needs each city should cater to: sightseeing, restaurants, and accommodation. If any of these components does not fulfill the guests’ wishes, it immediately influences his or her willingness to come back again.