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English of Modern Media.docx
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Internet journalism

Internet journalism is a new type of journalism which appeared at the end of 20th century, the time of the Internet developing. The Internet specific let organize regular broadcasting to mass without creating special infrastructure. Thereby every person has got an ability to create their own mass media.

Internet editions can have official status of mass media, but also they can exist without it. The journalist who is working on the internet doesn’t face most attributes of traditional journalism such as specialize equipment for TV survey, sound recording and printing industry.

Internet journalism has its own features. First of all internet texts have small capacity cause it is really hard for human’s eye to read big texts on computer screen, also, it’s pretty expensive to those people who pay for time they spend on the internet. Internet texts should be consisted of short concrete component cells with subtitles. Different means of discharge (bold, italic, underline) should be used – they fresh up a text and help to intensify significant moments.

In Russia, the readers of internet texts differ from usual “paper” readers. As usual those who use internet and read journalist’s texts are more well-educated and solid. It is up to internet journalists to decide if these readers are better or worse. But journalists have to take into consideration this fact until every house in Russia has the Internet.

Important feature of the internet journalism is its interactive mode. It means that you can start the dialogue with the interested in some articles reader using forums and guest books. Most of virtual editions have these services. Using feedback can turn a small article into a regular rubric.

Internet journalism is still journalism no matter even if it’s online. It still has influence on mass. It is hard to imagine the journalist who doesn’t have his own opinion about the subject of his publication. Even “clean” information which is transferred by information agencies is always tendentious.

It is obvious that in our sick and weary society the degree of journalist’s responsibility is really high. Consequences of reckless word or unreasonable valuation which gets to the minds of thousands readers can have unpredictable consequences.

Grammar appendix

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