- •Contents
- •Unit 1. The Role of Mass Media in the Modern World
- •Vocabulary
- •Reading 1 Mass Media
- •Reading 2 The Role of Media
- •Activities
- •Grammar Simple Present Tense ( the Verb “Be”)
- •Questions
- •Exercise 5. Complete this postcard by using “am, is, are, am not , isn’t,aren’t”:
- •Example: Are you a scientist? ………Yes, I am a scientist.………………
- •Unit 2. Journalism as a Career
- •Vocabulary
- •Reading 1
- •In the Newsroom
- •It’s like an assembly line where workers race the clock to produce a new product each day.
- •Reading 2 tv News Careers
- •Broadcast Meteorologist
- •Web Master / Social Media Manager
- •News Director
- •News Writer / Editor
- •Camera Operator
- •Broadcast Technician
- •Audio Engineer
- •Activities
- •Grammar Present Simple and Present Progressive
- •Unit 3. Personality of a Journalist
- •Volabulary
- •Reading 1 Characteristics of Good Reporters
- •Reading 2 Student Journalists Need to be Persistent
- •Activities
- •Grammar Past Simple Tense
- •Exercise 4. Chilli’s friend Della was on holiday in Jamaica. Read her letter to Chilli and complete it with the correct verbs.
- •Unit 4. Printed Media
- •Vocabulary
- •Reading 1 The Press in Great Britain
- •Reading 2 The Guardian
- •Activities Exercise 1. Choose any 3 Russian periodicals and fill in the table.
- •Exercise 3. Translate sentences from Russian into English:
- •Grammar Present Perfect Tense
- •Regular verbs:
- •Irregular verbs:
- •Unit 5. Broadcasting Media
- •Vocabulary
- •Reading 1 Broadcasting in the usa
- •Reading 2. How a tv Show is Made
- •Activities
- •Grammar Future Simple Tense
- •Note: No Future in Time Clauses
- •Unit 6. Social Media
- •Vocabulary
- •Reading 1 How Social Media Has Changed Us: The Good and The Bad
- •Immediate Access to Information
- •Connectivity to Others
- •Globalized Voices
- •More Level Playing Field for Business
- •Social Media: The Bad Political Tirades
- •Hiding behind Anonymity
- •All Talk, No Action
- •Ignorance Amplified
- •Summary
- •Reading 2 Facebook Live vs tv
- •Is this the end of broadcasting as we know it?
- •Activities
- •Grammar Passive Voice
- •Unit 7. Newspaper Terminology
- •Vocabulary
- •Reading 1 Parts of Newspaper
- •The News Section
- •Photojournalism
- •Opinion Section
- •Sports Section
- •Classifieds
- •Reading 2 Parts of a Story
- •Parts of a Page
- •Infographic
- •Activities
- •Freeway closed as ornery oinker hogs traffic
- •By susan payseno Staff reporter
- •Grammar Modal verbs
- •Unit 8. Newspaper Style
- •Vocabulary
- •Reading 1 Newspaper Style
- •Newspaper Vocabulary
- •Newspaper Grammar
- •Reading 2 Stylistic devices
- •Specific compositional design of newspaper articles
- •Activities
- •Blaze at charity bonfire damages warehouses
- •Grammar The Nominative-with-the-Infinitive Construction (Complex Subject)
- •Is Donald Trump heading for his Watergate over relations with Russia?
- •Refugees? I don’t care!
- •It’s not jusr the uk that will benefit from brexit. The eu will too
- •Unit 2. Economy how ‘brexit’ could change business in britain
- •China's economy facts and figures
- •Components of China's Economy
- •China's Exports
- •China Imports
- •Why China's Growth Is Slowing
- •5 Facts that explain russia’s economic decline
- •Unit 3. Education the puzzling popularity of languages
- •Plans to force academic or vocational choice on pupils over 16
- •One of six secondary school puplis in england doesn”t have first school choice
- •Unit 4. Society what stands behind the selfie mania?
- •Shock mom and dad: become a neo-nazi
- •Russian business culture The only things that can be relied upon are close personal relationships within the business environment
- •Russian mail order brides: extectations and the truth
- •Unit 5. The Media the lessons of breaking news coverage can make your newsroom better every day
- •The death of 'he said, she said ' journalism
- •Internet journalism
- •Grammar appendix
- •The Article. The Definite Article
- •The Articles with Proper Names
- •The Plurals of Nouns
- •4. The Possessive Case of Nouns
- •5. The Adjective. Degrees of Comparison
- •6. Degrees of Comparison. Exceptions
- •7. The Pronoun. Personal Pronouns
- •8. Absolute Personal Pronouns
- •9. Demonstrative Pronouns
- •10. Indefinite Pronouns
- •11. Much, many, a lot of, little, few
- •12. The Use of there is/ there are in All Tenses
- •13. The Verb “to be” in All Tenses
- •The Table of Tenses
- •Use of Tenses with Examples
- •16. Irregular Verbs
- •Список литературы:
Unit 3. Education the puzzling popularity of languages
Across the English-speaking world, the popularity of grassroots language learning is soaring at the same time that the amount of people who are choosing to study foreign languages in traditional academic settings has fallen to record lows. The media frequently reports that native English speakers struggle when it comes to learning foreign languages, but has the time for a language learning renaissance finally arrived?
Americans are among the least likely in the world to know a language other than their native tongue, with only 10% able to converse in another language if you discount recent immigrants and their children.
The number of elementary schools offering modern language programmes, of qualified second language teachers and college's requiring a second language for entry are all down. With many students coming out of years of lessons at a typical high school barely able to hold a conversation in their target language, demotivation is rife and largely understandable.
Across the pond, other English speaking countries aren't faring any better. At both degree level and A-level, the number of British students taking exams in languages has dropped by 22% to its lowest level in a decade.
How has it come to this?
In education, language departments have unquestioningly had their budget cut first and cut deepest, despite mounting evidence to suggest that a lack of language skills is costing the English-only economies a fortune. This has inevitably had an affect on not only the language speaking capabilities of English-speaking countries, but also the popularity of language courses in high schools and universities.
There is a growing consensus that 'the rest of the world speaks English, so we don't have to try' attitude is not only factually incorrect, but has been costly to our economies and damaging to our international relationship. Language learning capabilities in the US peaked at the end of the '60s and collapsed in the '70s and '80s, but despite the need for languages rising sharply alongside globalization and the international competition for jobs both at home and abroad, language capabilities have yet to re-bound in the traditional academic settings.
Signs of revival
It's not all bad news. A handful of dual-language programs, as well as a number of private language schools have had real success in the States. These have been largely fueled by excellent teachers, self-motivated learners and parents who want their children to actually learn a second language rather than just learn enough to pass the exam. But for those students who don't have the good fortune to be at an exceptional school, the chances of getting a robust education in a modern language are very slim.
You might be forgiven, if you only looked at those statistics, for assuming that learning another language is a dying art. But whilst languages are floundering in academic settings alternative methods of learning are taking off.
In 2013, Apple's iPhone app of the year was language learning title Duolingo. Language learning site from Fluent in 3 Months to Omniglot get millions of page views each month. Through websites such as MeetUp and Couchsurfing, informal language exchange groups are springing up across the globe, Polish students are studying Catalan in English pubs and Taiwanese business owners are getting to grips with German in Vietnamese noodle bars.
Where we could be...
Language learning and the internet complement one another naturally. Yet this is seldom reflected in the classroom. Yes, some of these online methods promise more than they deliver, but it's undeniable that they have made people excited about learning languages again, and, in a way, that's the most important thing.
Educators should remember, that both the internet and languages are, at their most basic level, methods of communication. It's about connecting people from around the world of many different tongues. When people come into contact with one another, language learning blossoms as a natural consequence. In our increasingly globalised economy, a real premium is placed on those who can effectively communicate in multiple languages.
