- •Contents
- •Unit 1. The Role of Mass Media in the Modern World
- •Vocabulary
- •Reading 1 Mass Media
- •Reading 2 The Role of Media
- •Activities
- •Grammar Simple Present Tense ( the Verb “Be”)
- •Questions
- •Exercise 5. Complete this postcard by using “am, is, are, am not , isn’t,aren’t”:
- •Example: Are you a scientist? ………Yes, I am a scientist.………………
- •Unit 2. Journalism as a Career
- •Vocabulary
- •Reading 1
- •In the Newsroom
- •It’s like an assembly line where workers race the clock to produce a new product each day.
- •Reading 2 tv News Careers
- •Broadcast Meteorologist
- •Web Master / Social Media Manager
- •News Director
- •News Writer / Editor
- •Camera Operator
- •Broadcast Technician
- •Audio Engineer
- •Activities
- •Grammar Present Simple and Present Progressive
- •Unit 3. Personality of a Journalist
- •Volabulary
- •Reading 1 Characteristics of Good Reporters
- •Reading 2 Student Journalists Need to be Persistent
- •Activities
- •Grammar Past Simple Tense
- •Exercise 4. Chilli’s friend Della was on holiday in Jamaica. Read her letter to Chilli and complete it with the correct verbs.
- •Unit 4. Printed Media
- •Vocabulary
- •Reading 1 The Press in Great Britain
- •Reading 2 The Guardian
- •Activities Exercise 1. Choose any 3 Russian periodicals and fill in the table.
- •Exercise 3. Translate sentences from Russian into English:
- •Grammar Present Perfect Tense
- •Regular verbs:
- •Irregular verbs:
- •Unit 5. Broadcasting Media
- •Vocabulary
- •Reading 1 Broadcasting in the usa
- •Reading 2. How a tv Show is Made
- •Activities
- •Grammar Future Simple Tense
- •Note: No Future in Time Clauses
- •Unit 6. Social Media
- •Vocabulary
- •Reading 1 How Social Media Has Changed Us: The Good and The Bad
- •Immediate Access to Information
- •Connectivity to Others
- •Globalized Voices
- •More Level Playing Field for Business
- •Social Media: The Bad Political Tirades
- •Hiding behind Anonymity
- •All Talk, No Action
- •Ignorance Amplified
- •Summary
- •Reading 2 Facebook Live vs tv
- •Is this the end of broadcasting as we know it?
- •Activities
- •Grammar Passive Voice
- •Unit 7. Newspaper Terminology
- •Vocabulary
- •Reading 1 Parts of Newspaper
- •The News Section
- •Photojournalism
- •Opinion Section
- •Sports Section
- •Classifieds
- •Reading 2 Parts of a Story
- •Parts of a Page
- •Infographic
- •Activities
- •Freeway closed as ornery oinker hogs traffic
- •By susan payseno Staff reporter
- •Grammar Modal verbs
- •Unit 8. Newspaper Style
- •Vocabulary
- •Reading 1 Newspaper Style
- •Newspaper Vocabulary
- •Newspaper Grammar
- •Reading 2 Stylistic devices
- •Specific compositional design of newspaper articles
- •Activities
- •Blaze at charity bonfire damages warehouses
- •Grammar The Nominative-with-the-Infinitive Construction (Complex Subject)
- •Is Donald Trump heading for his Watergate over relations with Russia?
- •Refugees? I don’t care!
- •It’s not jusr the uk that will benefit from brexit. The eu will too
- •Unit 2. Economy how ‘brexit’ could change business in britain
- •China's economy facts and figures
- •Components of China's Economy
- •China's Exports
- •China Imports
- •Why China's Growth Is Slowing
- •5 Facts that explain russia’s economic decline
- •Unit 3. Education the puzzling popularity of languages
- •Plans to force academic or vocational choice on pupils over 16
- •One of six secondary school puplis in england doesn”t have first school choice
- •Unit 4. Society what stands behind the selfie mania?
- •Shock mom and dad: become a neo-nazi
- •Russian business culture The only things that can be relied upon are close personal relationships within the business environment
- •Russian mail order brides: extectations and the truth
- •Unit 5. The Media the lessons of breaking news coverage can make your newsroom better every day
- •The death of 'he said, she said ' journalism
- •Internet journalism
- •Grammar appendix
- •The Article. The Definite Article
- •The Articles with Proper Names
- •The Plurals of Nouns
- •4. The Possessive Case of Nouns
- •5. The Adjective. Degrees of Comparison
- •6. Degrees of Comparison. Exceptions
- •7. The Pronoun. Personal Pronouns
- •8. Absolute Personal Pronouns
- •9. Demonstrative Pronouns
- •10. Indefinite Pronouns
- •11. Much, many, a lot of, little, few
- •12. The Use of there is/ there are in All Tenses
- •13. The Verb “to be” in All Tenses
- •The Table of Tenses
- •Use of Tenses with Examples
- •16. Irregular Verbs
- •Список литературы:
Activities
Exercise 1. Answer the questions:
How many social networking sites do you know? Can you give any examples?
Do you agree that social networking sites are for those who aren’t good at meeting people face to face?
What do you think of 140 characters of Twitter updates? Is it enough?
What comes to your mind when you hear the word “Facebook”? What do you think of this name?
What would you say of a foreign citizen who has an account in the Russian social network VK?
Have you ever put anything on social networks that you regretted?
Why are social networks banned in some countries?
Should a company ban its employees from using social networking sites at work?
Do you think that social networking sites make people lonelier?
Have you ever joined in any social networking sites? How do you like them?
Have you ever tried to find your soul mate on a social networking site? Does it work?
What would you like Facebook/ Twitter and VK to do differently?
What are your favorite apps and what apps would you like to have in the future?
What do you think of putting personal information on social networking sites?
Is it possible to help someone who is addicted to social networking sites?
Would you prefer to meet new people in real or through the Internet?
Exercise 2. Show to the class some of your favorite memes and explain why you are particularly fond of them.
Exercise 3. Give examples of recent Internet campaigns that you consider having positive and negative influence over the public.
Exercise 4. Great blog posts don’t just happen. They need good preparation. Give recommendations on how to write a good blog post using the following expressions with your own examples from real blogs:
Choose blogging platform/ web hosting/ domain name/ blog design/ useful resources for blogging / content topics/ writing techniques, …etc.
Structure/ plan/ write/ rewrite/ edit/ optimize/ give a title/ conclusion to …, etc. your blog post.
Find umbrella themes to be extended every week that include reflections on your week at work/ projects that you are involved in/ reports from conferences or training seminars you have been to/ ideas/ problems and ways to fix them/ insights you gained/ resources you used/ recommendations for articles/ books/ websites/ useful tips and activities, … etc.
Think of an eye-catching/ topical/ provocative/ unusual/ relevant/ informative/ specific/ effective/ how-to/ question-posing/ attractive, … etc. headline.
Use research data/ facts check/ background information/ reliable sources/ own experience/ third-party information/ images to enhance your post/ humor, … etc.
Try to write in a friendly and informal style/ use your own context and experience/ describe rather than tell/ question your reader/ ask for your readers’ response/ be polite and respective/ be interested in your topic/ be honest and accountable/ be transparent about your mistakes, … etc.
Avoid topics that are boring for you/ repetitions/ jumping from one topic to another/ being negative/ trying to impose your beliefs on others/ links to commercial sites and resources/ links to inappropriate materials/ specific names, places, addresses, or contact details/ trying to slip something past your readers, … etc.
Don’t be afraid to make cuts/ adapt on the fly/ ask a friend/ colleague/ someone with editing experience to check your work/ proof-read your post/ accept that your blog will never be perfect/ accept nasty/ negative/ annoying/ skeptical comments/ no feedback/ try again if something goes out of hand, … etc.
Exercise 5. Translate sentences from Russian into English:
В этом году, как и в прошлом, первые места в рейтинге социальных сетей по популярности среди российских пользователей достаются Вконтакте и Одноклассникам.
На нашем сайте вы первым узнаете то, что происходит сейчас в мире, путем юмористических новостей, приколов, комиксов и мемов.
3. Технология потокового мультимедиа впервые появилась в середине 90 годов, но первые продукты имели ограниченные возможности.
4. По сравнению с тем, что было около десяти лет назад, когда в интернете появились первые блоги, сегодняшняя блогосфера стала гораздо более структурированной.
5. Сегодня утром меня развлекла коллекция скриншотов из соцсетей со смешными комментами и выдержками из чатов.
6. Я с удовольствием загрузил бы еще несколько бесплатных мобильных приложений, но в телефоне уже не хватает памяти.
7. В последнее время множество популярных явлений перекочевали из обычной жизни в интернет, что не всегда может иметь однозначно положительный эффект; так, интернет-троллинг – раздолье для психически неустойчивых личностей и просто придурков.
8. Сегодняшний пост моего любимого блогера был на тему о флешмобах – являются ли они развлечением или угрозой общественной безопасности.
9. Хэштеги очень удобны при поиске информации в социальных сетях.
10. Видео с полуголым Криштиану Роналду в Instagram собрало миллион лайков за 1 час.
11. «Испытание ведром ледяной воды» - это кампания, направленная на исследование серьезной болезни и имеющая благотворительные цели.
12. В отличие от многих друзей и коллег, я предпочитаю «асоциальную сеть» - практически ни с кем не общаюсь в Фейсбуке, но регулярно читаю новостную ленту.