Unit 5. Broadcasting Media

Vocabulary

Exercise 1. Make sure that you remember the following words and expressions.

Feature – представлять, показывать

The series feature two young actresses.

The nearby cinema is featuring arthouse films this week.

For a woman to be in Playboy is the same as for a guy to be featured in Success magazine.

Feature on somebody/something – статья, заметка

There was a feature on Madonna’s live performance in last week’s Sunday Times.

Media/ press coverage – освещение в СМИ

The AIDS conference received extensive media coverage.

Too much coverage is given to sport on TV and not enough to political issues.

Publicity – реклама, общественное внимание

It’s important to get publicity for our university.

Who’s going to do the show’s publicity?

With publicity over gay marriages, the debate over homosexuality and the bible once again fills talk-show airwaves.

Publicity campaign – рекламная или PR-кампания

The organizers spent over 500.00- dollars on publicity campaign.

Hit/ make the headlines/ airwaves – попасть в заголовки, стать главной новостью

Brangelina hit the headlines last year when their marriage broke down.

On (someone’s) radar screen – в поле зрения (публики)

Once extremely popular, now this talk show subject disappeared from the public radar screen.

Poll / public opinion poll – опрос общественного мнения

A recent poll found out that 80% of Californians support the new President.

Labour is ahead/ behind in the polls.

Polls show that education is the top issue for the electors.

Respondent – респондент

The latest public opinion poll showed that 25% of respondents don’t update their relationship status in social networks.

Target audience – целевая аудитория

The target audience of ANTM includes female teens and young women rather than men.

Breaking news coverage/ reporting – освещение горячих новостей

In 2016 Los Angeles Times staff got a prize for breaking news reporting on shooting in San Bernardino and the terror investigation that followed.

News analyst – диктор новостей

Reporters, correspondents, and broadcast news analysts inform the public about news and events happening internationally, nationally, and locally.

Newscaster – ведущий новостей

He became the most high-profile newscaster in Britain when he made his debut as the program’s anchorman.

The newscaster is cuter in person than on tube.

Newspaper hoax/ canard – газетный слух, «утка»

A canard of the so-called “Russian Mafia” rise is Europe’s new nightmare.

Paid-for reports – оплаченные, заказные репортажи

Recently published poll found that paid-for reports provide absolutely different content from reports by independent agencies.

Airtime – эфирное время

Celebrities and politicians struggle for prime-time television and radio airtime.

Broadcast (broadcast, broadcast) – передавать по ТВ или радио

The interview was broadcast live across Europe.

Radio WXLM broadcasts on 98.2 FM.

Game show contestant – участник игрового шоу

Thousands of viewers want to become contestants on Wheel of Fortune.

Provide live coverage – показывать в прямом эфире

CNN intends to give continuous live coverage of presidential debates.

On/ over the airwaves / on air – в эфире; по радио

It will be introduced on the airwaves in the next couple of weeks.

What goes out over those airwaves has neither pride nor shame.

Open mike – открытый микрофон

An open mic or open mike (from open microphone) is a live show where audience members may perform at the microphone.

Rerun – повторный показ

When will there be a rerun of Sherlock’s first three seasons?

Entertainment show – развлекательное шоу

It’s a special channel to keep up with the latest news on America’s favorite TV entertainment shows.

Television/ the tube – телевидение, «ящик»

He was sitting on the floor in front of the television.

What’s on the tube tonight?

In the evenings I like to relax and watch television.

Viewers – зрители

The new series has gone down well with the viewers.

The channel lost a large number of viewers to social media.

Televise – экранизировать

The game was televised live on ABC tonight.

Serialize – выпускать по частям; снимать сериал

Serious history books are serialized in newspapers, televised and debated.

Serial – сериал

I love the old Saturday morning serials from the 1940s.

The BBC sells most of its successful serials to the USA.

Series – сериал, серии

Rowling’s Harry Potter series for children has been amazingly successful.

Soap opera/ soap – мыльная опера

Love it or hate it, the soap operas audience includes millions of people besides housewives and retirees.

Call-in talk show – шоу с звонками от телезрителей в прямом эфире

I work for a popular station's talk show in Texas and act as the call screener for the host. 

Documentary – документальный фильм

This is a very powerful fly-on-the-wall documentary about teenage pregnancy.

He made a TV documentary about the flower children of the sixties.

Newscast – программа новостей

Newscast is a radio or television program that reports the news.

Variety show – варьете, эстрадное шоу

“Running Man” is a Korean variety show classified as an urban action variety.

Backgrounder – репортаж, предваряющий основной сюжет

The purpose of the backgrounder is to make the audience interested in the main story.

Beats – кусочки, содержащие экспертную информацию

Many reports contain beats intervening with human interest stories.

Bridge – музыка между двумя новостями

Among other things, sound engineers are also responsible for news bridges.

To bump a story – подвинуть репортаж выше или ниже по шкале приоритетов

The news was bumped down, as other breaking news came in the wire.

Correspondent – корреспондент

Many major newspapers have correspondents abroad who can witness many events live.

Feed – передача материала по спутниковой связи

News feed provides material for every channel’s rolling news.

Follow-Up – сопровождение, дополнительный репортаж на ту же тему

If a story has particular topical interest, the channel can make a follow-up.

Happy Talk – неформальная болтовня ведущих

I don’t like televised concerts because of too much happy talk instead of music.

Hard News – основные новости дня

The backgrounder ended, and the anchorman started delivering hard news.

Hit or Glitch – техническая неисправность

In case of hit or glitch, an anchor usually apologizes to the audience.

Human Interest – репортажи о конкретных людях

Human interest stories are widely used both in broadcasting and in printed media.

Kicker – веселая история в конце блока новостей

The kicker should be not very serious, as viewers usually need something inspiring after hard news.

Lead – главное содержание новости

The lead should contain the main point of the story, and immediately attract viewers’ attention.

Live – живьем, в прямом эфире

Live coverage of important events is not very easy for a reporter, it requires both skills and talent.

Teaser – анонс предстоящего репортажа

It’s a usual practice to feature teasers in order to make the audience stay tuned in.

Video Journalist or VJ – журналист-фоторепортер

Video journalists are also called multimedia journalists: they make stories and operate camera.

Exercise 2. Match the words in Column A with their definitions in Column B. Make up your own sentences with these words.

A	B
Feature	To become subject of breaking news
Backgrounder	A light story that ends a newscast
Hard news stories	Any distortion or technical distraction in video or audio
Lead	An audio track linking between two news items
Happy talk	A story updating or supplying additional details about an event that’s been previously covered
Paid-for reports	A reporter who files stories from outside the newsroom—usually someone assigned to cover events in another city, state, or country
Teaser	A news story focusing on a personality or individual’s story with wide appeal to a general audience
Serial	Put on the air in real time, not pre-recorded or pre-produced
Hit or glitch	Stories made for money in order to promote somebody’s political or business interests
To hit the headlines	A non-breaking news story on people, trends, or issues. A feature story isn’t necessarily related to a current event
Live	A story used to provide history and context to a current news story
Kicker	Factual ac­counts of important events, usually appearing first in a newspaper
Correspondent	Casual, informal, and light-hearted chatter between the anchors
Bridge	A short description of an upcoming story designed to keep the viewer watching through commercial breaks
Follow-up	Film or book consisting of several consecutive parts
Human interest	The key information of the story, usually presented at the beginning of the segment

Exercise 3. Match the words in Column A with the words in Column B to make up word combinations. Use them in your own sentences.

A	B
To provide	poll
Publicity	documentary
Newspaper	audience
Target	on air
Game show	reporting
Public opinion	opera
Video	campaign
Breaking news	show
To feature	popular book series
To televise	contestant
Powerful	campaign
Fly-on-the-wall	reruns of old movies
To broadcast	live coverage
Entertainment	journalist
To put	hoax
Soap	follow-up stories