Unit 4. Printed Media

Vocabulary

Exercise 1. Make sure that you remember the following words and expressions.

broadcast journalism – теле- и радиожурналистика

For many students of journalism, the main ambition is to become a star of broadcast journalism.

print journalism – печатная журналистика

Although due to the advent of digital media print journalism has declined in many countries, in Great Britain it still plays a major role.

online journalism – Интернет- журналистика

Young people prefer online journalism, as it is the fastest and most efficient medium nowadays.

citizen journalism – гражданская (общественная) журналистика

Citizen journalism is a new expression describing the kind of journalism based on images, audio and reports sent in to news groups by ordinary members of the public who witnessed events.

independent media – независимые СМИ

Many foreigners think that in Russia independent media don’t exist, and all publishing groups and broadcasting companies are controlled by the government.

broadsheets – широкоформатные газеты

Broadsheets are newspapers (traditionally larger in size) which generally contain serious reports and analyses of news. 

tabloids – таблоиды  

The term tabloids denotes newspapers (usually smaller than broadsheets) which contain lighter stories and focus more on entertainment and gossip.  

24 hour news channels – круглосуточные новостные станции

Nowadays it is possible to stay tuned in to 24 hour news channel, wherever you are.

rolling news – новостная лента 

The newsroom staff work with the rolling news selecting the best stories for printed paper.

journalism/journalistic – журналистский

Journalistic code of ethical behavior can be different for reporters working in broadsheets and tabloids.

to cover a story – осветить событие

General assignment reporter can be asked to cover different types of stories with subjects ranging from social issues to celebrities’ life.

in-depth coverage of – глубокий анализ

It is well-known that broadsheets provide more in-depth coverage of world events than tabloids.

to verify – проверять, верифицировать

A good reporter will never risk publishing a story without verifying all the facts; otherwise he can ruin his own reputation and the credibility of his medium.

eyewitness reports – рассказы очевидцев

Eyewitness reports are often used in the coverage of natural catastrophes or criminal scenes.

breaking news – горячие новости

Ask the staff of almost any newsroom when they are at their best, and you’ll usually hear: When news is breaking.

a publication – периодическое издание; публикация

There are many types of publications in Great Britain: dailies, weeklies, monthlies, and quarterlies.

headline/byline/dateline – заголовок/ имя автора статьи/ строка даты

The terms headline, byline and dateline are used in print journalism to identify the caption, name of journalist and date of origin.

editorial – редакторская передовица

Editorials are written on behalf of people representing the official position of the medium’s editorial board and owners or their views and attitudes on particular occasions.

news agency – новостное агентство

All media use the services of news agencies in order to get reliable and timely news and information.

publisher – издательство

Some of the British publishers were founded over one hundred years ago.

circulation – тираж; распространение

The word circulation is used to say how many copies of a newspaper are sold each day or each week.

advertising revenue – доход от рекламы

For many mass media advertising revenue has remained the principal source of income during all their history.

rhetoric/rhetorical – риторика; тон и язык применительно к определенной теме или определенному СМИ

After the last elections, most newspapers’ rhetoric regarding the personality of the new President has changed.

bias/biased – предвзятое отношение; предубежденный

In sports media, there is much bias regarding Russian athletes due to the rumors of drug-taking.

objective/objectivity – объективный, объективность

The audience always values media capable of objective news coverage.

slant/slanted – уклон; предвзятый, пристрастный

The reporter’s rhetoric is a very clear indicator of the slant characteristic of this publication.

column – колонка

Columnist is a reporter responsible for the content of his own column in a printed paper.

Exercise 2. Match the words in Column A with their definitions in Column B. Make up your own sentences with these words.

A	B
Editorial	programs and information on television or radio
Rolling news	stations which provide news all day and night
Circulation	to check that something is correct
Slant (bias)	media groups which are not controlled by the government
Publication	news which is just coming in  periodical
News agency	the person or company that owns and published text
Rhetoric	organization selling news to many publications e.g. UP, AP, Agence-France Presse, BBC Wire Services, Reuters
Publisher	unbiased; not influenced by personal or institutional feelings in considering and representing facts
Broadcast journalism	a careful analysis of facts
Eye-witness reports	the "art" or "practice" of using language to persuade or lobby
To verify	an article written by or on behalf of the editor of a publication and conveying the opinion of the editor or of the publishing institution
Independent media	favoring one or another side in argument
Objective	descriptions of what happened by people who actually saw an event take place
In-depth coverage	non-stop news
Breaking news	print run
24 hour news channel	a paper that comes out periodically

Exercise 3. Match the words in Column A with the words in Column B to make up word combinations. Use them in your own sentences.

A	B
Breaking	coverage
Independent	information
Monthly	revenue
In-depth	channel
Eye-witness	publication
To verify	a story
Advertising	journalism
News	medium
Broadcast	media
To cover	editorials
Citizen	news
24 hour	paper
Government-controlled	agency
Unbiased	coverage
To right	report
Printed	facts