- •Contents
- •Unit 1. The Role of Mass Media in the Modern World
- •Vocabulary
- •Reading 1 Mass Media
- •Reading 2 The Role of Media
- •Activities
- •Grammar Simple Present Tense ( the Verb “Be”)
- •Questions
- •Exercise 5. Complete this postcard by using “am, is, are, am not , isn’t,aren’t”:
- •Example: Are you a scientist? ………Yes, I am a scientist.………………
- •Unit 2. Journalism as a Career
- •Vocabulary
- •Reading 1
- •In the Newsroom
- •It’s like an assembly line where workers race the clock to produce a new product each day.
- •Reading 2 tv News Careers
- •Broadcast Meteorologist
- •Web Master / Social Media Manager
- •News Director
- •News Writer / Editor
- •Camera Operator
- •Broadcast Technician
- •Audio Engineer
- •Activities
- •Grammar Present Simple and Present Progressive
- •Unit 3. Personality of a Journalist
- •Volabulary
- •Reading 1 Characteristics of Good Reporters
- •Reading 2 Student Journalists Need to be Persistent
- •Activities
- •Grammar Past Simple Tense
- •Exercise 4. Chilli’s friend Della was on holiday in Jamaica. Read her letter to Chilli and complete it with the correct verbs.
- •Unit 4. Printed Media
- •Vocabulary
- •Reading 1 The Press in Great Britain
- •Reading 2 The Guardian
- •Activities Exercise 1. Choose any 3 Russian periodicals and fill in the table.
- •Exercise 3. Translate sentences from Russian into English:
- •Grammar Present Perfect Tense
- •Regular verbs:
- •Irregular verbs:
- •Unit 5. Broadcasting Media
- •Vocabulary
- •Reading 1 Broadcasting in the usa
- •Reading 2. How a tv Show is Made
- •Activities
- •Grammar Future Simple Tense
- •Note: No Future in Time Clauses
- •Unit 6. Social Media
- •Vocabulary
- •Reading 1 How Social Media Has Changed Us: The Good and The Bad
- •Immediate Access to Information
- •Connectivity to Others
- •Globalized Voices
- •More Level Playing Field for Business
- •Social Media: The Bad Political Tirades
- •Hiding behind Anonymity
- •All Talk, No Action
- •Ignorance Amplified
- •Summary
- •Reading 2 Facebook Live vs tv
- •Is this the end of broadcasting as we know it?
- •Activities
- •Grammar Passive Voice
- •Unit 7. Newspaper Terminology
- •Vocabulary
- •Reading 1 Parts of Newspaper
- •The News Section
- •Photojournalism
- •Opinion Section
- •Sports Section
- •Classifieds
- •Reading 2 Parts of a Story
- •Parts of a Page
- •Infographic
- •Activities
- •Freeway closed as ornery oinker hogs traffic
- •By susan payseno Staff reporter
- •Grammar Modal verbs
- •Unit 8. Newspaper Style
- •Vocabulary
- •Reading 1 Newspaper Style
- •Newspaper Vocabulary
- •Newspaper Grammar
- •Reading 2 Stylistic devices
- •Specific compositional design of newspaper articles
- •Activities
- •Blaze at charity bonfire damages warehouses
- •Grammar The Nominative-with-the-Infinitive Construction (Complex Subject)
- •Is Donald Trump heading for his Watergate over relations with Russia?
- •Refugees? I don’t care!
- •It’s not jusr the uk that will benefit from brexit. The eu will too
- •Unit 2. Economy how ‘brexit’ could change business in britain
- •China's economy facts and figures
- •Components of China's Economy
- •China's Exports
- •China Imports
- •Why China's Growth Is Slowing
- •5 Facts that explain russia’s economic decline
- •Unit 3. Education the puzzling popularity of languages
- •Plans to force academic or vocational choice on pupils over 16
- •One of six secondary school puplis in england doesn”t have first school choice
- •Unit 4. Society what stands behind the selfie mania?
- •Shock mom and dad: become a neo-nazi
- •Russian business culture The only things that can be relied upon are close personal relationships within the business environment
- •Russian mail order brides: extectations and the truth
- •Unit 5. The Media the lessons of breaking news coverage can make your newsroom better every day
- •The death of 'he said, she said ' journalism
- •Internet journalism
- •Grammar appendix
- •The Article. The Definite Article
- •The Articles with Proper Names
- •The Plurals of Nouns
- •4. The Possessive Case of Nouns
- •5. The Adjective. Degrees of Comparison
- •6. Degrees of Comparison. Exceptions
- •7. The Pronoun. Personal Pronouns
- •8. Absolute Personal Pronouns
- •9. Demonstrative Pronouns
- •10. Indefinite Pronouns
- •11. Much, many, a lot of, little, few
- •12. The Use of there is/ there are in All Tenses
- •13. The Verb “to be” in All Tenses
- •The Table of Tenses
- •Use of Tenses with Examples
- •16. Irregular Verbs
- •Список литературы:
Reading 2 Student Journalists Need to be Persistent
For some students, picking up a phone and ringing for an interview can be tough. Often, you get redirected to send an email and go from there. But what happens when interviewees try to shrug you off, not by turning down the interview, but by constantly asking you to call back?
I recently had such an issue with the council. For my final year practical project, it was crucial that I got an interview with the council official to balance the feature. However, the person who I was trying to contact was always out of the office. They kept saying call back at such and such time but again, he wasn’t in.
Some students I know would have ceased to follow up at this point. After all, they had phoned up and got nothing. It can be off putting after all.
But after some advice, I was told to be persistent, to become the thorn in their side and keep trying until I got through to the person I was trying to contact, which is exactly what I did.
They told me when to call back, so I did, repeatedly. After a few more phone calls, they got the message – I wasn’t going to let it drop. What do you know? The next day I got an email saying they would do the interview.
Being persistent is a juggling act though. You need to follow up but at the same time not let it get out of hand. They were giving me times to phone back and I was following that. Just because I’m a student doesn’t mean that my request for an interview is any less relevant than others.
If they aren’t there the first time, we are within our right to follow it up. If they refuse an interview, that is a different matter, but just because you don’t get through, don’t give up and don’t be disheartened.
A lot of journalism is getting rejected by interviewees or being pushed to the back of their workload. It is something we have to work around, but without them messing us around.
Students especially need to learn this skill early. It will happen a lot in the industry and employers need to see that you can follow up. Be persistent. Don’t let them shrug you off just because you are a student.
Exercise 1. Mark the statements as T (true) or F (false):
Student reporters sometimes face difficult tasks.
Usually people have plenty of time and are happy when asked for an interview.
Calling back again and again shows that you are rebuffed.
Persistence helps, but it is a hard thing.
If you push something to the back of your workload, it means that you make it top priority.
Student journalists are not very important, so it’s ok to give up and get frustrated.
If you learn to get through to a person as a student, it will help you in the future career.
Exercise 2. Match the words in Column A with their definitions in Column B. Make up your own sentences with these words.
-
A
B
To shrug somebody off
To let something out of control
To turn something down
To be unpleasant
To balance the feature
A very hard and tricky task
To be in/ out of office
To tell on somebody’s nerves in order to achieve something
To follow something up
To make somebody look like a fool
To be off putting
To be finally able to talk to a person
To become a thorn in somebody’s side
To give something very little time or importance
To get through to the person
To make a story more objective
A juggling act
To continue doing something
To push something to the back of one’s workload
To give somebody rebuff
To mess somebody around
To be at work/ absent from the office
To get something out of hand
To reject something
Exercise 3.Choose the expression that best completes the sentence:
When I was redirected to the voice mail again, I realized that he was _____________.
Following me up B) Messing me around C) Getting through to me
I dislike the new associate editor – she is _____________.
A juggling act B) A pleasant personality C) A thorn in my side
If you can’t get through to a person on the phone, probably he is _____________.
Out at the moment B) In and ready to talk C) Calling you back
If something should be done in spite of the fact that people give us rebuff, we must _____________.
Be disheartened B) Work it around C) Start juggling
Journalists are within their right to follow up the story, even if others _____________.
Try to shrug them off B) Are out of office C) Are not persistent
People think that interview with a student is less relevant than other things, so they _____________.
Are off putting B) Put it at the back of their workload C) Let it get out of hand
If I face a task that needs very specific balance between being pushy and being persistent, I call it _____________.
A thorn in the side B) A rebuff C) A juggling act
