- •Contents
- •Unit 1. The Role of Mass Media in the Modern World
- •Vocabulary
- •Reading 1 Mass Media
- •Reading 2 The Role of Media
- •Activities
- •Grammar Simple Present Tense ( the Verb “Be”)
- •Questions
- •Exercise 5. Complete this postcard by using “am, is, are, am not , isn’t,aren’t”:
- •Example: Are you a scientist? ………Yes, I am a scientist.………………
- •Unit 2. Journalism as a Career
- •Vocabulary
- •Reading 1
- •In the Newsroom
- •It’s like an assembly line where workers race the clock to produce a new product each day.
- •Reading 2 tv News Careers
- •Broadcast Meteorologist
- •Web Master / Social Media Manager
- •News Director
- •News Writer / Editor
- •Camera Operator
- •Broadcast Technician
- •Audio Engineer
- •Activities
- •Grammar Present Simple and Present Progressive
- •Unit 3. Personality of a Journalist
- •Volabulary
- •Reading 1 Characteristics of Good Reporters
- •Reading 2 Student Journalists Need to be Persistent
- •Activities
- •Grammar Past Simple Tense
- •Exercise 4. Chilli’s friend Della was on holiday in Jamaica. Read her letter to Chilli and complete it with the correct verbs.
- •Unit 4. Printed Media
- •Vocabulary
- •Reading 1 The Press in Great Britain
- •Reading 2 The Guardian
- •Activities Exercise 1. Choose any 3 Russian periodicals and fill in the table.
- •Exercise 3. Translate sentences from Russian into English:
- •Grammar Present Perfect Tense
- •Regular verbs:
- •Irregular verbs:
- •Unit 5. Broadcasting Media
- •Vocabulary
- •Reading 1 Broadcasting in the usa
- •Reading 2. How a tv Show is Made
- •Activities
- •Grammar Future Simple Tense
- •Note: No Future in Time Clauses
- •Unit 6. Social Media
- •Vocabulary
- •Reading 1 How Social Media Has Changed Us: The Good and The Bad
- •Immediate Access to Information
- •Connectivity to Others
- •Globalized Voices
- •More Level Playing Field for Business
- •Social Media: The Bad Political Tirades
- •Hiding behind Anonymity
- •All Talk, No Action
- •Ignorance Amplified
- •Summary
- •Reading 2 Facebook Live vs tv
- •Is this the end of broadcasting as we know it?
- •Activities
- •Grammar Passive Voice
- •Unit 7. Newspaper Terminology
- •Vocabulary
- •Reading 1 Parts of Newspaper
- •The News Section
- •Photojournalism
- •Opinion Section
- •Sports Section
- •Classifieds
- •Reading 2 Parts of a Story
- •Parts of a Page
- •Infographic
- •Activities
- •Freeway closed as ornery oinker hogs traffic
- •By susan payseno Staff reporter
- •Grammar Modal verbs
- •Unit 8. Newspaper Style
- •Vocabulary
- •Reading 1 Newspaper Style
- •Newspaper Vocabulary
- •Newspaper Grammar
- •Reading 2 Stylistic devices
- •Specific compositional design of newspaper articles
- •Activities
- •Blaze at charity bonfire damages warehouses
- •Grammar The Nominative-with-the-Infinitive Construction (Complex Subject)
- •Is Donald Trump heading for his Watergate over relations with Russia?
- •Refugees? I don’t care!
- •It’s not jusr the uk that will benefit from brexit. The eu will too
- •Unit 2. Economy how ‘brexit’ could change business in britain
- •China's economy facts and figures
- •Components of China's Economy
- •China's Exports
- •China Imports
- •Why China's Growth Is Slowing
- •5 Facts that explain russia’s economic decline
- •Unit 3. Education the puzzling popularity of languages
- •Plans to force academic or vocational choice on pupils over 16
- •One of six secondary school puplis in england doesn”t have first school choice
- •Unit 4. Society what stands behind the selfie mania?
- •Shock mom and dad: become a neo-nazi
- •Russian business culture The only things that can be relied upon are close personal relationships within the business environment
- •Russian mail order brides: extectations and the truth
- •Unit 5. The Media the lessons of breaking news coverage can make your newsroom better every day
- •The death of 'he said, she said ' journalism
- •Internet journalism
- •Grammar appendix
- •The Article. The Definite Article
- •The Articles with Proper Names
- •The Plurals of Nouns
- •4. The Possessive Case of Nouns
- •5. The Adjective. Degrees of Comparison
- •6. Degrees of Comparison. Exceptions
- •7. The Pronoun. Personal Pronouns
- •8. Absolute Personal Pronouns
- •9. Demonstrative Pronouns
- •10. Indefinite Pronouns
- •11. Much, many, a lot of, little, few
- •12. The Use of there is/ there are in All Tenses
- •13. The Verb “to be” in All Tenses
- •The Table of Tenses
- •Use of Tenses with Examples
- •16. Irregular Verbs
- •Список литературы:
Activities
Exercise 1. The following twelve stories came in on the wire today. Decide if the stories can be published in the newspaper or go to budget of stories for the website. Give arguments.
US votes for Russia, Iran and North Korea sanctions |
Future astronauts could be drinking Moon water |
Top Vatican official denies sex charges in court |
Bloodless bullfights for Spanish islands |
Floods in India kill at least 16 |
US navy fires warning shots at Iranian vessels |
Brain disease found in 99% of NFL players |
Perm students visit U.S. sister city |
Health clinic will close due to budget cuts |
Navy rescues baby elephant from the sea |
Waitress attacked over wrong order |
Russia denies secret Trump-Putin meeting |
Exercise 2. Visit a Russian news website (Lenta.ru, for example). Find at least 5 stories that can be selected as front-page news. Take into account the following:
* IMPACT: Does the story matter to readers? Will it have an effect on their lives or their pocketbooks? The bigger the consequences, the bigger the story becomes.
* IMMEDIACY: Has this story just happened? Is it about to happen? Timeliness is crucial, especially when you’re competing against other news outlets.
* PROMINENCE: Does this story involve a well-known public figure or celebrity? If so, readers are bound to be more concerned or curious.
* NOVELTY: Is something new, odd or surprising going on? (Did a man bite a dog?) Readers enjoy news that’s intriguing and unexpected.
* CONFLICT: Is there a clash of power? A political battle? A sports rivalry? Reporters and readers both enjoy dramatic storytelling.
* EMOTIONS: Does this story make us sad? Happy? Angry? We all respond emotionally to human-interest stories that are poignant, comical or inspiring.
Exercise 3. Choose any 3 newspaper or TV newsroom careers and write down 3 advantages and 3 disadvantages of each.
Exercise 4. Translate sentences from Russian into English:
Если ты – медийная личность, важно поддерживать отношения со зрителями, чтобы аудитория оставалась верной и доверяла твоей программе.
Главный редактор отвечает не только за каждый выпуск газеты, но и за общую политику этого органа печати.
Оператору не обязательно быть приятным человеком; главное – работа с камерой и умение сделать верный кадр или снять сюжет.
В СМИ существует много профессий, связанных с техникой: звукорежиссер, оператор камеры, специалист по цифровому монтажу, техник передающей аппаратуры и т.д.
Одно из самых важных качеств хорошего сотрудника отдела новостей – это умение работать по графику.
Работа в СМИ требует хороших навыков межличностной коммуникации, опыта и знаний.
В нашу цифровую эру навыки компьютерного дизайна необходимы каждому, кто задумывается о карьере журналиста.
Редактор должен обладать навыками и интуицией, чтобы не пропустить интересную историю, способную заинтересовать аудиторию.
Специалист по печатному дизайну работает в тесном сотрудничестве с редактором новостей.
Работа в отделе новостей похожа на конвейер: все отлажено, как часы, и работа может продолжаться круглые сутки.