- •Contents
- •Unit 1. The Role of Mass Media in the Modern World
- •Vocabulary
- •Reading 1 Mass Media
- •Reading 2 The Role of Media
- •Activities
- •Grammar Simple Present Tense ( the Verb “Be”)
- •Questions
- •Exercise 5. Complete this postcard by using “am, is, are, am not , isn’t,aren’t”:
- •Example: Are you a scientist? ………Yes, I am a scientist.………………
- •Unit 2. Journalism as a Career
- •Vocabulary
- •Reading 1
- •In the Newsroom
- •It’s like an assembly line where workers race the clock to produce a new product each day.
- •Reading 2 tv News Careers
- •Broadcast Meteorologist
- •Web Master / Social Media Manager
- •News Director
- •News Writer / Editor
- •Camera Operator
- •Broadcast Technician
- •Audio Engineer
- •Activities
- •Grammar Present Simple and Present Progressive
- •Unit 3. Personality of a Journalist
- •Volabulary
- •Reading 1 Characteristics of Good Reporters
- •Reading 2 Student Journalists Need to be Persistent
- •Activities
- •Grammar Past Simple Tense
- •Exercise 4. Chilli’s friend Della was on holiday in Jamaica. Read her letter to Chilli and complete it with the correct verbs.
- •Unit 4. Printed Media
- •Vocabulary
- •Reading 1 The Press in Great Britain
- •Reading 2 The Guardian
- •Activities Exercise 1. Choose any 3 Russian periodicals and fill in the table.
- •Exercise 3. Translate sentences from Russian into English:
- •Grammar Present Perfect Tense
- •Regular verbs:
- •Irregular verbs:
- •Unit 5. Broadcasting Media
- •Vocabulary
- •Reading 1 Broadcasting in the usa
- •Reading 2. How a tv Show is Made
- •Activities
- •Grammar Future Simple Tense
- •Note: No Future in Time Clauses
- •Unit 6. Social Media
- •Vocabulary
- •Reading 1 How Social Media Has Changed Us: The Good and The Bad
- •Immediate Access to Information
- •Connectivity to Others
- •Globalized Voices
- •More Level Playing Field for Business
- •Social Media: The Bad Political Tirades
- •Hiding behind Anonymity
- •All Talk, No Action
- •Ignorance Amplified
- •Summary
- •Reading 2 Facebook Live vs tv
- •Is this the end of broadcasting as we know it?
- •Activities
- •Grammar Passive Voice
- •Unit 7. Newspaper Terminology
- •Vocabulary
- •Reading 1 Parts of Newspaper
- •The News Section
- •Photojournalism
- •Opinion Section
- •Sports Section
- •Classifieds
- •Reading 2 Parts of a Story
- •Parts of a Page
- •Infographic
- •Activities
- •Freeway closed as ornery oinker hogs traffic
- •By susan payseno Staff reporter
- •Grammar Modal verbs
- •Unit 8. Newspaper Style
- •Vocabulary
- •Reading 1 Newspaper Style
- •Newspaper Vocabulary
- •Newspaper Grammar
- •Reading 2 Stylistic devices
- •Specific compositional design of newspaper articles
- •Activities
- •Blaze at charity bonfire damages warehouses
- •Grammar The Nominative-with-the-Infinitive Construction (Complex Subject)
- •Is Donald Trump heading for his Watergate over relations with Russia?
- •Refugees? I don’t care!
- •It’s not jusr the uk that will benefit from brexit. The eu will too
- •Unit 2. Economy how ‘brexit’ could change business in britain
- •China's economy facts and figures
- •Components of China's Economy
- •China's Exports
- •China Imports
- •Why China's Growth Is Slowing
- •5 Facts that explain russia’s economic decline
- •Unit 3. Education the puzzling popularity of languages
- •Plans to force academic or vocational choice on pupils over 16
- •One of six secondary school puplis in england doesn”t have first school choice
- •Unit 4. Society what stands behind the selfie mania?
- •Shock mom and dad: become a neo-nazi
- •Russian business culture The only things that can be relied upon are close personal relationships within the business environment
- •Russian mail order brides: extectations and the truth
- •Unit 5. The Media the lessons of breaking news coverage can make your newsroom better every day
- •The death of 'he said, she said ' journalism
- •Internet journalism
- •Grammar appendix
- •The Article. The Definite Article
- •The Articles with Proper Names
- •The Plurals of Nouns
- •4. The Possessive Case of Nouns
- •5. The Adjective. Degrees of Comparison
- •6. Degrees of Comparison. Exceptions
- •7. The Pronoun. Personal Pronouns
- •8. Absolute Personal Pronouns
- •9. Demonstrative Pronouns
- •10. Indefinite Pronouns
- •11. Much, many, a lot of, little, few
- •12. The Use of there is/ there are in All Tenses
- •13. The Verb “to be” in All Tenses
- •The Table of Tenses
- •Use of Tenses with Examples
- •16. Irregular Verbs
- •Список литературы:
News Director
News directors oversee all aspects of televised newscasts. They make decisions regarding the hiring and firing of on-air personalities as well as those who work behind the scenes. They manage personnel, administer budgets and supervise the coverage of special events. News directors also make decisions regarding which stories air, making them the people most responsible for what viewers see.
To prepare for this career, one should earn a bachelor's degree in journalism or mass communications. One usually begins his or her career by working as an assistant news director. Jobs in smaller markets sometimes lead to those in larger cities or on national newscasts.
News Writer / Editor
Television news writers and editors create scripts for anchors, write teases used to promote stories and produce content for the website. They must be able to capture viewers' attention with the intent of keeping them from changing channels or encouraging them to tune in at a later time.
Writers and editors work with reporters, anchors, web masters, directors and producers. They must not only know how to write well and edit copy, but must also be journalists who are skilled at doing research and interviewing sources in order to ascertain that stories are factual. Since deadlines are always an issue in television newsrooms, one must be able to work quickly.
Camera Operator
In order to bring a visual image of the news to viewers, a camera operator must capture images either in a studio or out in the field. He or she chooses the proper equipment, sets it up and then operates it. Multiple cameramen may work in a studio in order to capture various aspects of a broadcast. A single cameraman usually accompanies a reporter to the scene of a news event. In addition, he or she often captures visual content to stream on the station's website.
Camera operators usually need a bachelor's degree in film, broadcasting or communications. Many jobs require flexibility in scheduling since news can break at any time
Broadcast Technician
It is a broadcast technician's responsibility to make sure we see and hear a news broadcast. Without his or her expertise, the signal transmitted from the station or field may not be clear or strong enough. He or she regulates broadcast and sound quality, monitors broadcasts in real time to make sure they are going as they should and selects the equipment used to transmit broadcasts.
Audio Engineer
Audio engineers operate the equipment used to transmit news broadcasts to households within the viewing area. They regulate volume level and sound quality and consult with producers and news directors.
Exercise 1. Answer the questions:
Which job from the text seems to you most interesting (exciting/ responsible/ prestigious/ highly-paid)?
Which jobs require university education?
In which positions experience is as important as good education?
In which positions people should have good communication/ time management/ stress resistance skills?
Which jobs can make you on-air personality?
What is more important, the personality of a news anchor or the images captured by a camera operator?
Why the role of web masters is more important now than 20 years ago?
Which jobs exist only in the sphere of broadcasting but not in printed media?
Exercise 2. Match the job in Column A with the responsibilities in Column B:
A |
B |
Print designer |
Write features, file stories, interview people |
Read the news, interact with reporters, and analyze stories |
Check stories for grammar, spelling and punctuation, add headlines |
Reporter |
Write editorials that present the newspaper’s views on current events |
Social media manager |
Capture images and scenes to accompany the story |
Cameraman |
Post breaking news, photos and videos online |
Copy editor |
Lay out the stories with photos, captions and graphics on the page |
Editor-in-chief |
Build charts, graphs, maps and other graphic elements to accompany stories |
Digital editor |
News anchor |
Exercise 3. Choose the best word:
_____________ has the final say on what gets published and serves as the publication's representative at social functions; he is in charge of developing budgets for the departments he oversees.
Associate editor B) editor-in-chief C) chief accountant
The biggest advantage of working as news anchor is that you are _____________.
Visible B) fast-paced C) competitive
3.Many viewers trust _____________, because associate them with the official position of the channel.
Editorial board B) on-air personalities C) camera operator
4.If you want to become a social media manager, you should have experience in _____________.
Social networking B) interviewing C) regulating volume level
5. Reporters often interview passers-by, so they should have good _____________.
A) Leadership skills B) research skills C) communication skills
6. When a reporter goes to the field, he is usually accompanied by _____________ who captures various aspects of an event.
A) News anchor B) Cameraman C) Broadcast technician
7. The person who writes scripts of televised newscasts, is called _____________.
A) News Writer B) Copywriter C) Advertising manager
