Contents

Part 1……………………………………………………………………………………………….2

Unit 1. The Role of Mass Media in the Modern World..…………………………………………2

Unit 2. Journalism as a Career...……….…………………………………………………………17

Unit 3. Personality of a Journalist...................................................................................................33

Unit 4. Printed Media……………………………………………………………...………………45

Unit 5. Broadcasting Media……………………………………………………………………….60

Unit 6. Social Media……………………………………………………………………………….79

Unit 7. Newspaper Terminology……………………………………………………………….…97

Unit 8. Newspaper Style.................................................................................................................118

Part 2 A Budget of Articles on Selected Topics………………………………………………...131

Grammar Appendix……………………………………………………………………………...152

Unit 1. The Role of Mass Media in the Modern World

Vocabulary

Exercise 1. Make sure that you remember the following words and expressions.

Advent – наступление, приход

The advent of the Internet reduced the number of printed media.

Comparable – сопоставимый

Moscow is an extremely big city comparable in size with London or New York.

Scale – масштаб

The scale of our project is medium, but if successful, it can lead to a new large-scale project.

To restrict – ограничивать

The law restricts the activities of companies that can affect negatively people’s health and the environment.

Atomization - атомизация, распыление, раздробленность; разрыв социальных связей, процесс обособления людей друг от друга

Atomization is one of the characteristic features of modern society.

Lack – отсутствие

Throughout the history of humankind the reason of many wars has been the lack of resources.

Susceptible– восприимчивый

Currency exchange rates are susceptible even to the smallest changes of political situation.

To allow– позволять

The editor didn’t allow publishing my story on the front page.

Huge– огромный

Companies spend huge amount of money on advertising.

Purpose- цель

The purpose of my call is to make an appointment with HR manager.

Advocacy– пропаганда

Many modern media are criticized for advocacy of the official policies and absence of pluralism.

Announcement – объявление

Hurry up! The announcement about our flight was 10 minutes ago.

Denote – обозначать

The term gender denotes not biological but social difference between the sexes.

To reach – достигать

I have to reach my purpose even if it costs me an arm and a leg.

Audience – зрители, читатели

The main audience of our newspaper is made up by local officials and business people.

Circulation – тираж

In the old times newspapers’ circulation was the critical factor for information to be able to reach the audience.

Exposure – появление (на публике, на экране), обнародование

One of the media main functions is the exposure of unknown facts.

Advertising – реклама

Advertising is the principal source of income of many modern media.

To engage – вовлекать

All local newspapers are engaged in political and business life of our city.

Ancient – древний

In the ancient times the circulation of news took more time than in the era of printed media.

Remain- оставаться

All my friends got promoted but I remained in the same position with the same salary.

Mass-medium (mass-media) – средство (средства) массовой информации

Today the most effective mass-media include running websites and accounts in social media.

Duplication – повторение, копирование

Illegal duplication of branded products is a serious economic crime.

Concern – вопрос, проблема

The problem of terrorism belongs to the most debated concerns of the day.

Exercise 2. Match the words in Column A with their definitions in Column B. Make up your own sentences with these words.

A	B
Purpose	To get or achieve somebody or something
Audience	A source or channel of informing the public
Circulation	Arrival or appearance of something new and long expected
Advocacy	Status, importance or place in the hierarchy
Huge	That can be compared to another object
Lack	Shortage or deficiency of something
Advent	Very old, prehistoric
Atomization	To put limits on somebody or something
Concern	An aim or target set be a person or group
To reach	Propaganda, promotion of ideas; lobby
Comparable	Absence of social connections
Duplication	Making sure that something is spread among the audience; a print run of a newspaper
Scale	An important social problem or issue
Mass-medium	Repetition, circulation or making a copy
To restrict	Very big in size or amount, enormous
Ancient	TV viewers, readers or people watching the performance

Exercise 3. Match the words in Column A with the words in Column B to make up word combinations. Use them in your own sentences.

A	B
To reach	materials
Advertising	technology
Duplication	the audience
Ancient	of information
Huge	the public
To engage	world
Advent of	campaign
Social and political	project
Light	purpose
To allow	concerns
Comparable	circulation
Nationwide	activities
Large-scale	entertainment
Popular mass	new changes and developments
To restrict	numbers
Printed	medium