Active vocabulary

controllable factors – управленческие факторы

marketing communication – маркетинговые коммуникации

to involve – привлекать, задействовать, включать в себя, вызвать, повлечь за собой

concept – концепция

distribution –рапространение, распределение

promotion – продвижение, содействие

product life cycle – жизненный цикл продукции

customer – потребитель

timing - рапределение по времени (по срокам)

maturity - срок, зрелость, высокий уровень развития(экономики)

expenses – расходы, издержки, затраты

a purchase – покупка

sample – образец

fixed expenses – постоянные затраты (расходы)

variable expenses – переменные затраты

profit – прибыль

insurance – страхование

product warranty – гарантия качества изделия

commission – комиссионный сбор

to appeal – привлекать, притягивать, нравиться

to make an appeal to smb. – привлекать кого-либо к себе

showroom – выставочный (демонстрационный) зал

demand – спрос

steady – устойчивый, стабильный, неизменный

income – доход

growing – рост

surge – подъем, повышение.

vital – существенный насущный

Speech practice

Ex.I. Pronounce the following words and words combinations and translate:

growth, fixed, expenses, variable expenses, insurance, advertising, a long-range concern, surges, growing demand, sophisticated, warranty, surveys, research.

Ex.II. Translate into Russian.

The four P's of marketing, potential customers, market research techniques, marketing information, typify, fixed expenses, the costs of material variable expenses.

Ex.III.Answer the following questions:

1. What are the controllable factors in marketing?

2. What is the product life cycle?

3. What are the stages of the product life cycle?

4. What does promotion include?

5. Placement includes location of production and distribution, doesn’t it?

6. How do the four elements of marketing work?

Ex.IV.Various problems that might occur in the marketing process are listed below. Determine which of the four P's (product, price, placement or promotion) each problem is most closely related to.

1. The advertising gives false information.

2. The product is dangerous.

3. The product is too expensive.

4. A salesclerk is rude.

5. The product is sold during the wrong season.

6. The product is of poor quality.

7. The advertising is offensive.

1. The price of a product increases faster than the rate of inflation.

8. The product is not available in your favourite store.

Ex.V. Put up questions to the underlined words.

1. Companies employ very complex market research techniques to find out.

2. Promotion is a key part of marketing because it is the way businesses get their massages to consumers.

3. The final part of marketing, the fourth "P" is place.

4. Companies have to decide on a product price that will cover all costs and also return a profit.

Ex. VI. Translate into English:

1. Маркетинг включает в себя покупку, продажу, транспортировку, хранение и рекламу товаров.

2. Маркетинг - это движение товаров и услуг от производителя к потребителю.

3. Четырьмя главными элементами маркетинга являются: товар, цена, сбыт, реклама. Каждый из этих элементов играет важную роль.

4. Производители должны знать, что, где и с какой целью покупают потребители.

Приложение 1

Grammar exercises