The Project on Business English

Table of contents: 1. Type of Business

2. General Provisions

2.1. Objective of the project

2.2. Registration required permits and licenses

2.3. Location

2.4. Payment and registration time

3. The production plan

3.1. HR Plan (Human Resource Planning)

3.2. Furniture, Equipment and Supplies

3.3. Educational and entertainment equipment and tools

3.4. Cooking utensils and equipment

3.5. Space Design

4. The financial plan

4.1. lump-sum costs

4.2. Recurrent costs

4.3. Planned visits

4.4. Project payback time

5. Market analysis, marketing strategy

5.1. industry Analysis

5.2. Competitive analysis

5.3. Marketing strategy

5.4. risk Analysis

Type of Business:

The essence of the project: the opening of Time Club - institutions of social orientation, designed for a pleasant stay, meetings, conversations in a cozy for setting the visitors the possibility of obtaining new knowledge, dividing experience.

The difference of Time Club from other cafes is that this place is not for eating, but you can drink tea or coffee, and enjoy a light dessert, chocolate, biscuits - all that is usually served with hot drinks. Visitors can also prepare a meal of his own brought with their products. Alcohol and smoking are prohibited in Time Club.

The main income - fees conducted at Time Club time, as measured by the minute. Additional option - monthly fee. Payment of rent a venue for public events.

Available services: recreational activities; workshops, lectures, master classes conducted by guest trainers, coaches, teachers; rental of entertainment and educational equipment, coworking - providing working space for freelancers, artists, writers, and journalists to conduct interviews, and other creative professionals, free Wi-Fi.

Model: a large room with several meeting rooms, kitchen, toilets.

Legal form: sole proprietorship or Limited Liability Company.

Schedule: from 11.00 to 24.00 - on weekdays from 11.00 to 2.00 - on weekends.

Audience: active people with average incomes, from 18 to 40 years, no bad habits. In the morning and afternoon hours - freelancers; business coaches, business - for business meetings; startups; in the evening - the young people who want to mingle, view the company's movies, board games, hold a creative event.

Capital expenditures 2 899 400 kzt

Average monthly revenue 1 201 725 kzt

Net profit 340 625 tenge per month

Payback: 9 months

2.1 The goal of the project is:

Making the profit by rendering educational and entertainment services, social works; helping in the development of start-ups; promoting the exchange of experiences and business ideas; making a new business contacts on the space area beginning from 100 m²

2.2 Registration, necessary permits and licenses

- Registration of the legal person (or IE)

- Permission of the SES

- Demanding of the STP

- Permission to manufacture and implementation the products of the catering

- Registration the sign of the cafe (bar)

3. The location

The location of the Time Club is determined by the following criteria:

1. The first or second line of houses

2. The vicinity to the metro or a bus stop

3. The availability of parking

4. Non-residential building (as an option - a cellar or basement)

5. The availability of power grid, water supply, sewerage

6. The room condition (whether the overhaul is required)

2.4 The payment and registration time

The payment is made at the computation of 10 tenge - one minute for the first hour, 8 tenge - one minute for the following period of time. The accounting for time, and the computation is made by issuing at the entrance to Time Club numbered tokens (tags) with a record time of entry visitor and pay when you exit.

3. Production plan

3.1. Personnel plan

CAFÉ's main staff consist of five people in which each of them has their own obligations.

Nurzhan is a general director. He controls the budget, connects with the state organizations of local government.

Ispandiyar is an accountant. He is responsible for our revenues and expenses.

Ayazhan is an art- director, who is responsible for the design and for all furniture in café.

Altynai is a specialist in ways of informing people about our café, and responsible for advertisement.

Zamira is specialist on work with the clients. She explains the rules of games and guide clients through the café.

Recruitment is carried out with the following requirements:

-active life position

-high interpersonal skills

-ability to work with the clients

-honesty, discipline.

3.2. Furniture, equipment and inventory.

Furniture in the hall(S- 80 m²)

Tables - 5

Sofas – 4

Armchairs -2

Puffs – 8

Bar -1

Wall pictures -1

Lamps – the amount is calculated from the width and height of one work zone.

Furniture in the kitchen(S- 151 m²)

Kitchen set- 1

Kitchen tables – 2

Stools – 5

Washer – 1

3.3.Educational- entertainmental equipment and inventory.

books( classic, special editions) – 100 and more

game consoles Xbox – 2

TV panels – 2

dvd- players – 2

projector – 1

stationary computers – 1

notebooks – 2

karaoke – 1

board strategical, imitational, logical games: monopoly, loto, nards, chess, checkers, uno

3.4.Kitchen inventory and equipment.

Microwave - 1

Coffee- machine – 1

Plastic dishes – to 50 clients a day

Coffee, tea cups – 25

Refrigerator – 1

Toster – 1

Disposable towels

3.5. Design of the area.

We divided our café in zones, which can be conditionally divided by furniture, vases and shelves of books. Also we isolated the meeting(conversation) room from the common zone with not so high septa. We ought to notice our disadvantages and improve advantages.

Financial plan

4.1. One-off costs

№	Name of the expense	measure	cost	Sum
1	Table	5	3815	19 075
2	Sofa	4	109 000	27 250
3	Armchair	2	65400	130 800
4	Pouf	8	13 080	26 160
5	Bar counter	1	115 000	115 000
6	Lamp	10	5 000	50 000
7	Kitchen set	1	150 000	150 000
8	Stool	4	10 000	40 000
9	Washing	1	15 000	15 000
10	Microwave	1	35 000	35 000
11	Coffee-machine	1	60 000	60 000
12	Refrigerator	1	80 000	80 000
13	Toaster	1	30 000	30 000
14	Coffee, tea cups	25	1000	25 000
15	Books	100	500	50 000
16	x-box games console	2	80 000	160 000
17	TV panel	2	100 000	200 000
18	DVD	2	5 000	10 000
19	Karaoke	1	6 000	6 000
20	Projector	1	55 000	55 000
21	Stationary computer	1	70 000	70 000
22	Laptop	2	150 000	300 000
24	Table-top games	3	5 000	30 000
25	Pictures	10	1000	10 000
26	Repair of rooms		25 000	25 000