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1. Answer the following questions. Give extensive answers.

  1. What interactive variables is strategic communication based on?

  2. What elements does the communicator strategy include?

  3. Why is audience strategy the most important aspect of the communication strategy?

  4. What should effective communicators do to use message structure strategically?

  5. What general questions should you think about before you choose a communication channel?

  6. What will communication strategy are greatly influenced by?

  7. What is the danger in cultural analysis?

  8. What behavior is effective managerial communication based on?

  9. What individuals and groups do business people communicate with?

  10. What ability is becoming an increasingly valued competence in the business world?

2. Determine which of the following statements are true and which are false. Then put t or f in the blanks. Rewrite false statements to make them true.

  1. __Effective managerial communication – written or oral – is based on communicator strategy.

  2. __ Audience strategy has the most effect on increasing managers’ chances of being understood and of achieving their objective.

  3. __ All communication experts recommend performing your audience analysis first.

  4. __ Effective communicators simply state their ideas in the order they happen to occur to them; ineffective communicators use structure strategically.

  5. __ You want your audience to have to wade through all the false starts and disjointed ideas you went through during the thought process.

  6. __ Channel choice refers to the choice of medium through which you send your message. In the past, this strategic choice was basically between two channels: writing and speaking.

  7. __ Cultural differences could result from different coun­tries, regions, industries, organizations, genders, ethnic groups, or work groups.

  8. __ The danger in cultural analysis is to think in terms of cultural norms.

  9. __Effective communication, based on manipulation, is essential to developing the understanding and support that result in company success.

  10. __The ability to communicate well is becoming an increasingly valued competence in the business world.

Assignments____________________________________________________

1. Say what you have learned about:

1. effective managerial communication strategy; 2. communicator and audience strategies; 3.message strategy; 4. channel choice strategy; 5. cultural context strategy.

2. Summarize the text.

Vocabulary__________________________________ ___________________

Below is a list of terms that you could find in the text. Use this as a working list and add other terms that you figured out in the unit.

  1. variable - переменная (величина)

  2. message – сообщение

  3. channel choice – выбор канала

  4. objective - цель

  5. credibility – правдивость, достоверность

  6. to gear – приводить в движение

  7. needs - потребности

  8. to achieve – добиваться, достигать

  9. to perform – выполнять

  10. to interact - взаимодействовать ( with)

  11. to affect - затрагивать

  12. concurrently – одновременно

  13. to state - заявлять, утверждать, констатировать

  14. to occur to - приходить на ум

  15. complete - законченный, завершенный

  16. conclusion - умозаключение, вывод

  17. to wade - пробираться, идти с трудом

  18. disjointed ideas – разрозненные идеи

  19. to emphasize - придавать особое значение; подчеркивать

  20. medium - способ, средство

  21. to exist – существовать

  22. fairly - объективно

  23. to reserve – сохранять

  24. expanded – расширенный

  25. set - комплект, набор

  26. to elicit – устанавливать

  27. gender - пол (женский, мужской)

  28. danger – опасность

  29. approach - подход (к решению проблемы, задачи и т. п.)

  30. to behave - вести себя, поступать, держаться

  31. variety - множество

  32. shareholder - акционер, пайщик, владелец акции

  33. judgment – приговор, суждение

  34. to hinder - затруднять, мешать, препятствовать

  35. trustworthy - заслуживающий доверия, надежный

  36. valued - ценный

  37. _____________________________________________________________

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  42. _____________________________________________________________