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1. Answer the following questions. Give your reasons.

  1. What does your communicator strategy include?

  2. What benefits do the defining communicator objectives provide?

  3. What are general, common, and communication objectives?

  4. What should you do to create a communication objective?

  5. What do you need to do after you have defined your communication objective?

  6. What should you do instead of try­ing to find one "right" style?

  7. What are you doing in the tell style?

  8. When is it necessary to use the consult/join style?

  9. Is it important to analyze your audience's perception of you? Why?

  10. What factors affect your credibility?

2. Determine which of the following statements are true and which are false. Then put t or f in the blanks. Rewrite false statements to make them true.

        1. __ Regardless of whether you are speaking or writing, your channel choice strategy includes your objectives, style, and credibility.

        2. __Defining your objectives provides five important benefits.

        3. __To define your objectives more specifically, deter­mine your general objectives.

        4. __Your communication objective is even more specific. It is focused on the result you hope to achieve from a single communication effort.

        5. __Instead of trying to find one "right" style, use the appropriate style at the appropriate time and avoid using the same style all of the time

        6. __ Use the tell/sell style when you want to learn from the audience.

        7. __Use the consult/join style when you want your audience to learn from you.

        8. __ Another aspect of communicator strategy involves analyzing your audience's perception of you.

        9. __Two factors affect your credibility.

        10. __You can’t enhance your credibility by stressing your initial credibility and by increasing your acquired credibility.

Assignments______________________________________________________

1. Say what you have learned about:

1. communicator objectives: 2.the tell/sell style; 2. the consult/join style; 3. communicator credibility.

2. Translate When to use the tell/sell style and the consult/join style parts of the text.

3. Summarize the text.

Vocabulary_______________________________________________________

Below is a list of terms that you could find in the text. Use this as a working list and add other terms that you figured out in the unit.

  1. regardless - безотносительно к чему-либо, невзирая ни на что

  2. benefit – преимущество

  3. effi­ciency –результативность, продуктивность

  4. effectiveness - эффективность

  5. precisely – точно

  6. to hone – затачивать

  7. compre­hensive – обширный

  8. to accomplish – выполнять

  9. to deter­mine – определять

  10. measurable – измеримый

  11. to achieve - добиваться, достигать

  12. effort – усилие

  13. to identify - устанавливать тождество

  14. appropriate - подходящий, соответствующий (to, for)

  15. to persuade – убеждать

  16. to advocate – пропагандировать

  17. sufficient – достаточный

  18. inquiry – исследование

  19. to collaborate – сотрудничать

  20. perception – восприятие

  21. credibility – достоверность, кредит доверия

  22. belief – вера (in)

  23. confidence - доверие (in)

  24. rank - служебное или социальное положение

  25. goodwill – доброжелательность, благосклоность, расположение

  26. expertise - деловой опыт

  27. common ground – общая платформа

  28. initial credibility – первоначальное доверие

  29. acquired credibility – приобретённое доверие

  30. ___________________________________________________________

  31. ___________________________________________________________

  32. ___________________________________________________________

  33. ___________________________________________________________

Reading_________________________________________________________Write out any terms that you did not understand in the reading. Look at its context, and try to figure out the meaning. Discuss these terms with your classmates.