- •Preface
- •It isn’t Practice That Makes Perfect;
- •It’s Perfect Practice That Makes Perfect.
- •1. Answer the following questions. Give extensive answers.
- •2. Determine which of the following statements are true and which are false. Then put t or f in the blanks. Rewrite false statements to make them true.
- •1. Say what you have learned about:
- •2. Divide the text into logical parts. Give a title to each part.
- •3. Summarize the text.
- •Vocabulary__________________________________ ___________________
- •Effective managerial communication
- •1. Answer the following questions. Give extensive answers.
- •2. Determine which of the following statements are true and which are false. Then put t or f in the blanks. Rewrite false statements to make them true.
- •1. Say what you have learned about:
- •2. Summarize the text.
- •Vocabulary__________________________________ ___________________
- •Unit II management
- •Management4
- •1. Answer the following questions. Give extensive answers.
- •2. Determine which of the following statements are true and which are false. Then put t or f in the blanks. Rewrite false statements to make them true.
- •3. Summarize the text.
- •Unit III communication in the corporate culture context
- •Company structure5
- •1. Answer the following questions. Give your reasons.
- •2. Determine which of the following statements are true and which are false. Then put t or f in the blanks. Rewrite false statements to make them true.
- •Culture context strategy 6
- •1. Answer the following questions. Give your reasons.
- •2. Determine which of the following statements are true and which are false. Then put t or f in the blanks. Rewrite false statements to make them true.
- •1. Say how culture context affects:
- •3. Translate Communication strategy and Audience strategy passages of the text.
- •4. Summarize the text orally.
- •Vocabulary_______________________________________________________
- •Unit IV communication and leadership styles
- •Communicator strategy and styles7
- •1. Answer the following questions. Give your reasons.
- •2. Determine which of the following statements are true and which are false. Then put t or f in the blanks. Rewrite false statements to make them true.
- •1. Say what you have learned about:
- •2. Translate When to use the tell/sell style and the consult/join style parts of the text.
- •3. Summarize the text.
- •Vocabulary_______________________________________________________
- •Leadership styles8
- •1. Answer the following questions. Give your reasons.
- •2. Determine which of the following statements are true and which are false. Then put t or f in the blanks. Rewrite false statements to make them true.
- •1. Say what you have learned about:
- •2. Translate paragraphs 3,4,5, and 8 of the text.
- •3. Summarize the text.
- •Vocabulary_______________________________________________________
- •Unit V channel choice strategy
- •Channel choice strategy9
- •1. Traditional writing
- •3. Electronic mail (email)
- •4. Web page
- •1. Tell/sell presentations
- •2. Consult/join meetings
- •3. Videoconferences
- •5. Broadcasting or webcasting
- •6. Electronic meetings
- •1. Conversation (face-to-face)
- •2. Telephone
- •3. Voicemail
- •1. Answer the following questions. Give extensive answers.
- •2. Determine which of the following statements are true and which are false. Then put t or f in the blanks. Rewrite false statements to make them true.
- •3. Discuss channels advantages and disadvantages.
- •1. Answer the following questions. Give extensive answers.
- •2. Determine which of the following statements are true and which are false. Then put t or f in the blanks. Rewrite false statements to make them true.
- •Overcoming the obstacles to effective teams11
- •1. Answer the following questions. Give your reasons.
- •2. Determine which of the following statements are true and which are false. Then put t or f in the blanks. Rewrite false statements to make them true.
- •2. Discuss obstacles that can stand in the way of creating effective teams and effective techniques that can be used to overcome those obstacles.
- •Unit II decision making
- •Decision making12
- •2. Determine which of the following statements are true and which are false. Then put t or f in the blanks. Rewrite false statements to make them true.
- •Unit III meeting
- •Meeting13
- •1. Answer the following questions. Give extensive answers.
- •2. Determine which of the following statements are true and which are false. Then put t or f in the blanks. Rewrite false statements to make them true.
- •2. Translate paragraphs 1, 2, 3, of the text.
- •3. Summarize the text.
- •Unit IV presentations
- •Presentations14
- •1. Answer the following questions. Give your reasons.
- •2. Determine which of the following statements are true and which are false. Then put t or f in the blanks. Rewrite false statements to make them true.
- •Assignments______________________________________________________
- •1. Say what you have learned about:
- •2. Divide the text into logical parts. Give a title to each part.
- •3. Summarize the text.
- •Vocabulary_______________________________________________________
- •1. Answer the following questions. Give your reasons.
- •1. Determine which of the following statements are true and which are false. Then put t or f in the blanks. Rewrite false statements to make them true.
- •Ignorance - неведение, незнание ( about; of )
- •To refer - передавать (вопрос, дело, проблему и т. П.) на рассмотрение или для подтверждения ( to)
- •Unit V delegation
- •Delegation16
- •1. Answer the following questions. Give extensive answers.
- •2. Determine which of the following statements are true and which are false. Then put t or f in the blanks. Rewrite false statements to make them true.
- •2. Put questions to the part “Determinants of Delegation”.
- •Unit VI persuasion
- •Authority vs persuasion17
- •1. Answer the following questions. Give your reasons.
- •2. Determine which of the following statements are true and which are false. Then put t or f in the blanks. Rewrite false statements to make them true.
- •Persuasion strategies18
- •1. Answer the following questions. Give extensive answers.
- •2. Determine which of the following statements are true and which are false. Then put t or f in the blanks. Rewrite false statements to make them true.
- •Persuasion tactics19
- •1. Answer the following questions. Give your reasons.
- •2. Determine which of the following statements are true and which are false. Then put t or f in the blanks. Rewrite false statements to make them true.
- •Assignments______________________________________________________
- •1. Say what you have learned about:
- •2. Translate the last paragraph in writing.
- •Vocabulary - ------------------------------------------------------------------
- •Part III foreign language
- •In management
- •Foreign language20
- •1. Answer the following questions. Give extensive answers.
- •2. Determine which of the following statements are true and which are false. Then put t or f in the blanks. Rewrite false statements to make them true.
- •3. Summarize the text.
- •Appendix II company culture
- •Appendix III working in groups
- •Appendix IV building teams
- •Appendix V behavioral checklist
- •Appendix IX summary of the crucial behaviors for conducting effective meeting
- •Appendix X presentations
- •Appendix XI persuading
- •Appendix XII delegation
- •Bibliography
- •In management 7
- •22. Ignorance - неведение, незнание ( about; of ) 88
- •23. To refer - передавать (вопрос, дело, проблему и т. П.) на рассмотрение или для подтверждения ( to) 88
- •In management 110
- •In management 116
- •Managerial Communication for English Study
- •5 References: (5), (3).
- •6 References: (5), (3).
Е.Ю. СТРИГАНКОВА
MANAGERIAL COMMUNICATION
FOR
ENGLISH STUDY
Third Edition
Учебное пособие
Издательский центр «Наука»
Саратов, 2011
Центр межкультурной управленческой коммуникации ПАГС
УДК
ББК
Managerial Communication for English Study: Учебное пособие. Изд.3 / Автор-составитель: к.ф.н., профессор Е.Ю.Стриганкова. Саратов: Издательский центр «Наука», 2011 – 137 с.
ISBN
Учебное пособие «Managerial Communication for English Study»: издание третье, переработанное и дополненное, содержит аутентичный языковой материал для формирования англоязычной коммуникативной компетенции в сфере бизнеса и управления.
Совершенствуя навыки английского языка, вы одновременно сможете овладеть навыками межличностной коммуникации, командной работы и успешной презентации.
Учебное пособие предназначается для всех, кому необходимо эффективно общаться на английском языке в контексте управленческих, деловых и профессиональных взаимодействий.
УДК
ББК
Рекомендует к печати
кафедра английского языка ПАГС
Рецензенты
Н.Ф.Потапова, кандидат филологических наук, доцент
PhDr. Ildikó Némethová, PhD.
ISBN
Е.Ю.Стриганкова, 2011
Центр межкультурной управленческой коммуникации ПАГС, 2011
Издательский центр «Наука»
Preface
It isn’t Practice That Makes Perfect;
You Have to Add One Word:
It’s Perfect Practice That Makes Perfect.
Harvey Mackey
The Vision of ESP Teaching1 Globalization and state-of-the-art ICT have opened up a vast array of opportunities for world-wide contacts. Such a situation necessitates new and creative means of language management at all levels of education and training.
Part of this shift lies in communicative competence (rather than language increasing recognition of the importance of competence), which has become a critical success factor for individuals as well as institutions and companies.
Communication is starting to be perceived as an intangible asset, as communication capital. There is no doubt that communication capital belongs to the field of intellectual capital. Nowadays, being capable of working in various languages represents a crucial comparative advantage on an individual as well as an institutional level.
A few years ago, these new needs were anticipated to a boom in language courses based on the analysis of language components (vocabulary, grammar and style) and the identification of the most frequently used languages. The language courses provided were organized around the features of the language taught. Yet vast financial investments by educational institutions as well as companies failed to produce the expected results. Reality is increasingly showing us that communication practices (materialized in genres) are just as important as the features of the language in question. Here a genre is taken for a text type or form of communication associated with a social purpose and occasion. Genres are used as a convenient device for defining the ways in which language is used in the real world.
The Vision of MCES 3rd Edition The new edition of Managerial Communication for English Study (MCES) focuses on foreign language competences required of the students and graduates in management and business.
The concept and vision of the 3rd edition is based on the findings attained through the research carried out within the TALC project (Transparency of the Acquired Language Competences). The research has followed the principles of linguistic auditing designed for and applied by companies, because “this framework and methodology ensure the reliability of the results achieved and their reputability. This kind of approach allows the multi-dimensional results, enabling researchers to obtain a detailed context-specific picture, which is exactly what is needed foe successful implementation of language policy in contemporary multicultural and multilingual Europe. 2
The first and the second editions of “Managerial Communication for English Study” were widely used in courses such as Public Administration, Public Relations, Human Resources, Organizational Development, and Business English. They also were used with MA students and practicing managers in executive development programs.
This new edition is organized to help ESP students obtain practical skills of communication in management keeping in mind cultural diversity context. To achieve this goal Unit III (Part I) Communication in the Corporate Culture Context has been added. Some changes have been made in Unit I Effective Managerial Communication and Unit IV Communication and Leadership Styles.
By using new information, students can learn to lead and motivate others more effectively. In addition, they will master vital interpersonal skills in the areas of communication, teams and problem solving through studying English for Specific Purposes.
This book is written for those who need to speak and act in managerial, business, government, or professional context – that is, if they need to achieve results with and through other people.
To the Teacher “Managerial Communication for English Study” is a language teaching course that offers ESP with a definite “managerial” flavour. Material has been taken from wide range of authentic sources. The book has been designed to offer teachers as much flexibility as possible. The language level of the course is broadly “intermediate”.
“Managerial Communication for English Study” is a business-oriented English text with both an academic and an applied focus.
Purpose The primary goal of “Managerial Communication for English Study” is to provide language practice based on subject-specific readings in such areas as management, communication style, team work, persuasion, etc. The main objectives of the text are as follows: to develop reading skills and provide practice in translation; to present business vocabulary through contextualization; to provide activities for practice and improvement of general language skills and critical thinking; to develop an appreciation regarding the critical nature of communication by managers.
Description The book consists of: Preface; Part I. Communication Strategies in Management; Part II. Communication Tactics in Management; Part III. Foreign Language in Management; Part IV Communication Skills in Management; Bibliography. Part I, II and III are subdivided into units.
In each unit the activities are organized and sequenced as follows: Reading; Comprehension; Assignments; Vocabulary. In a new, third edition, Vocabulary sections were crucially updated and expanded.
Classroom Application “Managerial Communication for English Study” can be used as the core text in English for Management in high school, Business and Economics “special programs” for post-graduate students or in ESP (English for Specific Purposes).
We welcome any comments and suggestions you might have. Please send your ideas to Elena Strigankova at english@pags.ru
PART I
COMMUNICATION STRATEGIES
IN MANAGEMENT
UNIT I EFFECTIVE MANAGERIAL COMMUNICATION
Reading_________________________________________________________
Write out any terms that you did not understand in the reading. Look at its context, and try to figure out the meaning. Discuss these terms with your classmates.
MANAGERIAL COMMUNICATION3
Business depends on communication. People must communicate to plan products, hire, train, and motivate workers; coordinate manufacturing and delivery; persuade customers to buy. Indeed, for many businesses and nonprofit and government organizations, the "product" is information or services rather than something tangible. Information and services are created and delivered by communication. In every organization, communication is the way people get their points across and get work done.
Managers have three basic jobs: to collect and convey information, to make decisions, and to promote interpersonal unity. Every one of those jobs is carried out through communication. Managers collect relevant information from conversations, the grapevine, phone calls, memos, reports, databases, and the Internet. They convey information and decisions to other people inside or outside the organization through meetings, speeches, press releases, videos, memos, letters, and reports. Managers motivate organizational members in speeches, memos, conversations at lunch and over coffee, bulletin boards, and through "management by walking around."
Effective managers are able to use a wide variety of media and strategies to communicate. They know how to interpret comments from informal channels such as the company grapevine; they can speak effectively in small groups and in formal presentations; they write well.
Communication - oral, nonverbal, and written - goes to both internal and external audiences. Internal audiences are other people in the same organization: subordinates, superiors, peers. External audiences are people outside the organization: customers, suppliers, unions, stockholders, potential employees, government agencies, the press, and the general public.
In business we communicate for only one reason: to influence someone to think or behave in a particular way. For example, managers want to influence employees to understand, support, and work for business goals such as increasing productivity, sales, profits, and quality while reducing costs. To influence any audience, we must understand and relate to their interests and needs. Communication takes many forms: face-to-face or phone conversations, informal meetings, e-mail messages, letters, memos, and reports. All of these methods are verbal communication, or communication that uses words. Nonverbal communication does not use words. Pictures, computer graphics, and company logos are nonverbal. Interpersonal nonverbal signals include smiles, who sit where at a meeting, the size of an office, and how long someone keeps a visitor waiting.
Typically, effective communication is based on face-to-face interaction between people working to establish and maintain mutual trust and understanding. This interpersonal communication is often supported by the appropriate written, spoken, and broadcast communication material (memos, newsletters, news releases, speeches, videotapes, and other media). However, when we rely solely on these media, no matter how well crafted, we lose the ability that interpersonal communication provides to gauge if and how people respond to our communication. Essentially, we confuse merely disseminating information with interactive communication.
To increase the chances for success of any important business activity, develop a communication plan at the outset. The plan should articulate a clear purpose, the desired outcomes, and the messages and methods that will work best with audiences you need to reach. Without this kind of planned communication, the success of the activity and of the people involved is jeopardized unnecessarily.
Managerial communication is different from other kinds of communication. Why? Because in a business or management setting, a brilliant message alone is not sufficient: you are successful only if your message leads to the response you desire from your audience.
Comprehension___________________________________________________