- •Isbn contents
- •Введение
- •Unit 1 Life at work
- •1 A. Personal information
- •Vocabulary: nationalities
- •People: Man of many modes
- •1 B. Jobs
- •Vocabulary: jobs, workplaces
- •1 C. Business facilities
- •Vocabulary: office facilities and equipment
- •The Emirates Towers hotel means business
- •1 D. Contacts
- •Vocabulary: telephoning
- •Vocabulary: internet and technology
- •In brackets.
- •In brackets.
- •Online business model dressed to kill
- •Unit 2. Companies
- •2 A. Who do you work for?
- •Vocabulary
- •A Manufacturing Company
- •Company Size
- •Increase, export, plan, expand, translate
- •2 B. Activities
- •Vocabulary
- •These sentences describe two companies, Autotech and Green Fingers. Choose pairs of sentences which describe similar things and match them with the correct company.
- •I work in Paris.
- •I’m working in Paris.
- •The Inditex group
- •Ebb Bank
- •Goldcrest Hotel
- •3 C. Introducing your business
- •Useful language
- •Introducing Your Business: Role Cards
- •Sample Dialogue: Introducing Your Company
- •3 D. Successful companies
- •Bmw Coca-Cola Nike Levi Strauss & Co. Microsoft
- •5 Must-have Slogan Characteristics
- •Vocabulary: word building
- •The Story of Google
- •Report on sales trip - South Korea
- •Unit 3 making a career
- •3 A. Job hunting
- •Compact Systems
- •Inventor Plus
- •Vocabulary
- •3 B. Job interview
- •Curricilum vitae
- •3C. Team building
- •Vocabulary
- •The key to success
- •3D. Leadership
- •Vocabulary
- •Match the words in exercise b with prepositions.
- •In pairs decide on five qualities that make a good leader and a bad one.
- •Vocabulary
- •Time is money
- •Unit 4 travel
- •4 A. Travel arrangements
- •Vocabulary
- •In a taxi
- •4 B. At the airport
- •Vocabulary
- •4 C. A hotel reservation
- •Welcome to the St. Regis
- •Vocabulary
- •Useful language
- •4 D. Cross-cultural aspects and dining etiquette
- •Made in Japan, Sold on Britain
- •Vocabulary
- •Learning chopstick
- •Case study
- •Ground floor First floor
- •List of business English idioms
- •Заключение
- •Список использованных источников
- •Деловой английский: вводный курс
In brackets.
1. What _____________ they ______________ next week? (do)
2. They _____________ not ___________. They're on holiday. (work)
C. Complete these sentences using the present continuous form of the verb
In brackets.
I ____________ (meet) Mr Yamashiro next week. He ____________ (arrive) on Tuesday night. On Wednesday, I _________________ (take) him to the factory. I _____________ (not see) him on Thursday. But I ___________ (drive) him to
the airport on Friday.
Listen to Kazumi and David talking about their plans for next year. Decide whether these sentences about their plans are true or false.
1. Kazumi is going to change her job. true
2. Kazumi is going to stay in the city.
3. She is going to save some money.
4. David is going to change his job.
5. He is going to take a computer course.
6 .He is going to go abroad.
Work in pairs. Tell your partner about your plans for the future.
READING
A. In small groups, discuss these questions.
1. Why would you (or wouldn't you) buy clothes on the Internet?
2. A large number of people worldwide visit fashion retailers' websites.
Why do you think that is? Make a list of three reasons.
B. Look through the article about Net-a-Porter and complete this fact file.
Name of web store:
Workforce:
Founded in:
Annual turnover:
Location of distribution centres:
Online business model dressed to kill
By Vanessa Friedman
When Natalie Massenet was trying to raise money for her Internet start-up, Net-a-Porter, a luxury online fashion boutique, no one was interested. 'People were throwing millions of pounds at almost any web company then. But they heard "women" and "fashion" and "Internet" and said those words didn't go together,' says Ms Massenet. But Net-a-Porter, founded in 2000, can now claim to be 'the world's first truly global luxury fashion retailer'. It doubles its revenues every year, and sales are now at $37m. It has a distribution centre in London and one in New York, and employs almost 300 people. The web store attracts an average of 90 new customers a day from 101countries (including Fiji and Greenland), who each spend an average of $400. According to Forrester Research, |
luxury brands 'won't survive without an online sales channel'. Over 40m Europeans buy clothes online, and this number will continue to increase. Experts predict it will grow to over 70m by 2009. The website combines content with commerce: it is designed as a magazine, and everything is for sale and delivered worldwide within 48 hours. Net-a-Porter is expanding very fast. Ms Massenet says: 'Because we have no physical limit to the amount of designers we stock, we can offer a very wide range. But everything we offer has to be trendsetting fashion.' We e-mail information about new products to customers regularly, according to their favourite designers. 'You couldn't do that in an offline store,' she points out. 'That's the beauty of this business. And customers spend 50 a lot of money in that kind of environment. Seven or eight years ago, nobody believed that.' |
FINANCIAL TIMES
C. Read the article again and choose the best answers to these questions.
1. It was difficult for Natalie Massenet to raise money for her Internet start-up because people ...
a) had no money for web companies.
b) did not think she had a good business idea.
2. Net-a-Porter can say it is a truly global fashion retailer because ...
a) its revenues double every year.
b) its customers are from over 100 different countries.
3. Forrester Research suggests luxury brands need an online sales channel ...
a) because the number of people who buy clothes online will grow rapidly.
b) if they want to compete successfully with Net-a-Porter.
4 .Net-a-Porter offers a very wide range because ...
a) customers e-mail information about all the designers they like.
b) it can stock as many designers as it wants.
SPEAKING
Work with in groups. Discuss the questions.
1. Do you ever download software from the Internet?
2. How do you search for information in the web?
3. Are you registered at or are you a member of any websites?
4. Do you buy anything online? What? Is it more convenient / cheaper, etc.? Give reasons.
WRITHING
Isis Books plc sells business books on the Internet. On 3 October at its head office, Isis Book's Marketing Director and two overseas sales representatives are planning a sales trip to Russia. They want to meet with their Russian customers.
You have already got an invitation letter.
Write an e-mail as a customer to confirm the date and time of your appointment.
Example:
Dear ...,
I am writing to confirm the details of our appointment ....
Remember:
A formal e-mail is similar to a standard business letter, but usually it is shorter. The e-mail should begin with Dear ... and finish with Best wishes or Best regards.
You use this style if you are writing to somebody outside the company or somebody you do not know well.
