Sample Dialogue: Introducing Your Company
A: Excuse me. Is this seat taken?
B: No, it isn’t. Please have a seat.
A: Thanks. John Burg. Pleased to meet you.
B: Jenny Myers. Are you heading for Chicago?
A: Yes, I have some business there. I work for a law firm. Henderson and Marly.
B: Henderson and Marly? I’ve never heard of them.
A: We’re a small firm. We specialize in intellectual property rights? Mostly copyrights and trademarks. That kind of thing. We are based out of Detroit, but we have offices in New York and Toronto.
B: What do you do for them?
A: I’m a lawyer. How about you? What brings you to Chicago?
B: I have some business there as well? I work for…
3 D. Successful companies
STARTING UP
A. Work in groups. Choose three of these companies.
Bmw Coca-Cola Nike Levi Strauss & Co. Microsoft
Write what you know about:
1 what each company produces or provide
2 where the company started
3 where the company operates
4 who its main competitors are
B. Match the company to its slogan
Panasonic: |
"Connecting People" |
Vodafone: |
"Ideas for Life" |
Nokia: |
"Know How" |
Boeing: |
"How Are You?" |
Canon: |
“Impossible is Nothing” |
Adidas |
"Forever New Frontiers" |
forgettable slogan positive competitors catchy characteristics
5 Must-have Slogan Characteristics
A business ________is a phrase, a sentence or short statement usually found next to the company name.
Slogans help build and shape the business’ character and identity. It advertises a _______image about the business.
Slogans are distinctive to a specific brand. So our goal here is create a slogan that people would remember, the question is how? First you need to ensure that your company slogan has certain________, which will help make it recognizable.
1. Rhythm and Rhyme. Most slogans that people remember are those which are ________ and appealing; in other words, they have rhythm and rhyme.
2. Keep it simple and short. Slogans need to be simple and as much as possible, short. The longer your slogan is, the more _______it is likely to become. Try to limit your slogan to a simple short sentence or a phrase.
3. Highlight the key area of the company. It is important that your company’s slogan focuses on the key area of your business.
4. Explain the company’s goal. Another job of your company slogan is to differentiate your company from the other _________.
5. Honesty is important. Avoid saying your company is the best or the number one, as these statements usually turn the customers off.
D. Work in pairs. Discuss these questions.
Why are slogans important?
What are the main tips for creating a catchy slogan?