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Test 9

Choose the best answer.

1. Businesses need to … exchanges.

A abduct B addict C conduct

2. Businesses should be able to cover costs and … expenses.

A take B make C meet

3. Equally important are the … that the firm charges.

A prices B batteries C goods

4. … goods and services meet basic human needs.

A Necessity B Necessary C Needed

5. Luxury goods and services go … basic needs.

A by B beyond C above

6. A higher price might bring … greater profits on items sold.

A in B to C into

7. The trick is to find a price that is … to generate demand.

A high enough B low enough C enough low

8. … is needed to create exchanges with consumers.

A Advertisement B Advertising C Advert

9. Incentives should be used to … consumers to trade with your firm.

A compete B compile C compel

10. Care should be taken when choosing … outlets.

A demand B supply C supply and demand

11. … to target markets should be considered when choosing a location.

A Proximity B Proxemics C Approximation

12. Locations with access … proper distribution systems should be selected.

A to B for C from

13. Prices are … attractive, yet profitable.

A deem B deemed C doomed

14. To … in your venture, you must offer a desirable product or service.

A success B succuss C succeed

15. Before setting … a business, evaluate all aspects of the marketing mix.

A up B out C in

16. The marketing strategy applies to … types of organizations.

A particular B some C all

17. They will have a hard time surviving over the long … .

A way B road C run

18. There is no magic formula used … prices.

A to define B to determine C determining.

19. The marketing mix includes … .

A Product, Price, and Place

B Product, Promotion, and Place

C Product, Price, Promotion, and Place

20. Complete the English saying: Business before … .

A fun B pleasure C leasure

Test 10

Choose the best answer.

1. Quality is defined by the … .

A producer B customer C supplier

2. Quality is associated with customer … .

A money B reliability C value

3. There are … of principles central to quality management.

A numbers B a number C the number

4. Assessment of outcome performance is replaced by the control of … .

A processes B actions C requirements

5. An excellent process can be let … by a demotivated member of staff.

A off B out C down

6. Seeing the organization in a holistic way means dealing with it … .

A whole B as a whole C on the whole

7. Quality management is based on the scientific method: … .

A Plan, Do, Study, Act

B Plan, Make, Learn, Act

C Plan, Do, Improve, Act

8. Dissatisfaction with the status quo is … of quality management.

A in the heart B at the heart C to the heart

9. Quality management is a … area.

A contested B contained C contorted

10. Companies must create a strategic … .

A view B vision C visibility

11. A whole which is … greater than the sum of the parts.

. A much B more C less

12. The ISO 9000 is the international standard for quality … .

A management B measurement C development

13. Companies are certified by … .

A ISO B accreditation bodies C certification bodies

14. Let every man praise the bridge he goes … .

A along B on C over

15. Higher degrees in English are a … for foreign students.

A goal B target C objective

16. … guidance helps the majority of organizations to manage quality.

A Impertinent B Impartial C Impartible

17. Quality should be associated with achieving customer … .

A exceptions B expectations C exaggerations

18. If ‘quality’ is the end …, ‘quality management’ is the process for getting there.

A pack B part C point

19. … and financial marketers had been awarded massive bonuses.

A Trade B Trading C Traders

20. We need to become obsessive … our customers’ requirements.

A about B of C with

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