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Velikova_Angliyskiy_dlya_menedzherov_tamozhennoy_sluzhby.doc
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Text comprehension

  1. Does quality change over time?

  2. What is quality associated with?

  3. Is quality management normally referred to an organization as a whole?

  4. What principles are important for quality management?

  5. Why is it essential to understand customers and their requirements and expectations?

  6. Why is quality management fundamentally about people?

  7. What principle is at the heart of quality management?

  8. What is the present-day international standard for quality management?

  9. What is the objective of ISO 9000?

  10. Does ISO certify companies to ISO 9000?

Vocabulary and grammar acquisition

1. Read the words paying attention to the pronunciation of the bold-typed letters. Consult a dictionary if necessary.

Associated, exceeding, actually, stipulated, once, offered, expectation, defined, unpredictable, value, whole, approach, process, concerned, improve, central, practice, focus, obsessive, strategic, throughout, emphasis, performance, deliver, fundamentally, demotivated, scientific, method, heart, status, quo, proactively, key, holistic, sum, area, authoritative, impartial, guidance, series, certify, instead, accreditation.

  1. Translate the following expressions into Russian.

Exceeding expectations; meeting requirements; customer value; the end point; customer focus; to become obsessive; to create a strategic vision; active driving of the strategy; assessment of outcome performance; to let down; demotivated or poorly trained staff; continual improvement, innovation and learning; impartial guidance; to make sense of; to evaluate and compare the potential of companies; to meet acceptable levels of quality and reliability; an accreditation body.

3. Find English equivalents in the text.

Изменяться со временем; непредсказуемо; сложное понятие; ряд принципов; приводить в действие; цели и действия; приверженность руководителей; главным образом; научный метод; в центре; системное мышление; ключевые понятия; область конкуренции; международный стандарт менеджмента качества; сертифицировать компании.

4. Match the words with their definitions.

1

be greater/larger in number, size or quality

a

obsessive

2

demand or specify (a requirement/agreement)

b

expectation

3

motivated by a persistent overriding idea or impulse

c

contested

4

a strong belief that something will happen

d

holistic

5

contended, vied

e

exceed

6

spread out, redistribute

f

focus

7

integral , entire

g

stipulate

8

the centre of interest or activity

h

deploy

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