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6. Choose the appropriate word from the alternatives.

The SWOT analysis/strategy is the company’s strengths, weaknesses, opportunities and threats. Opportunities and threats exist within/outside the organization. Opportunities are favorable/unfavorable to the organization. Everyone wants to claim/to deny that they contribute to the organization. There are four strategies to choose from in order to guide/grade future directions. Stability/retrenchment means the company will be cutting back. That could include selling off some assets/facets. A combination strategy is more/less common with a large, multi-divisional company. Different divisions of the company will pursue similar/different strategies.

7. Match the nouns with their definitions. Use an English-English dictionary if necessary.

1

analysis

a

the act of reducing expenditure

2

factor

b

steadiness; firmness

3

strategy

c

the existing state of affairs

4

stability

d

a detailed examination of the elements or structure of something

5

status quo

e

a general plan intended to achieve something, especially over a long period

6

retrenchment

f

a circumstance, fact, or influence that contributes to a result or outcome

8. Complete the sentences in your own way.

  1. The SWOT analysis is an analysis of the company’s …

  2. The strengths tend to be easier to list because …

  3. Once the SWOT is concluded, …

  4. A growth strategy means that …

  5. A stability strategy means that …

  6. A retrenchment strategy means that …

  7. A combination strategy is more common with …

9. Organize the following chains of words into meaningful sentences.

  1. in, the, strategic, commonly, analysis, is, planning, SWOT, used.

  2. going, organization, some, to, way, the, is, grow, in.

  3. large, is, common, a, with, combination, more, strategy, companies.

  4. to, means, strategy, nothing, going, is, stability, change, a.

10. Underline the Present Perfect Continuous forms in the contexts below. Comment on the meanings of this tense: a) an action started in the past and stopped recently; b) an action started in the past and is continuing now; c) an action continued in the past for some period and is still going on.

  1. The company has been pursuing a retrenchment strategy since the beginning of the economic crisis.

  2. They’ve been selling off their assets for two months.

  3. Do you know what they have been doing up till now?

11. Open the brackets and put the infinitives into the Future Continuous Tense (will+be+Participle I) to emphasize the durability of the future action.

  1. They claim they (to contribute) to the organization.

  2. The company (to maintain) the status quo.

  3. The organization (to grow) in some way.

  4. They (to cut back), (to sell off) some assets, and (to reduce) the number of products that they sell.

  5. The company (to pursue) a combination strategy.

12. Speak on different strategies companies can pursue. Use the grammatical structure be going to which expresses future intentions. Choose the options from the substitution table below. Define the type of the company’s strategy in each case.

The company

The firm

The organization

is going to

cut back.

sell off its assets.

grow in some way.

continue what it has been doing up till now.

reduce the number of products.

maintain the status quo.

get out of the countries where it operates.

pursue different strategies in different divisions.

change nothing.

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