Video Tasks
Task I. Answer the questions:
What will Kamakura's answer to the suggestion of global collaboration depend on?
What forms of collaboration are being discussed by the Board?
What are the advantages and disadvantages of each option?
Which members of the Board support licences?
Which option is expected to be more attractive to Kamakura?
How much is the difference between the royalty and shared profit margin?
What is Don Chapman's position concerning licences?
What, according to Mr Parker, will convince the shareholders to back Visitron against Hyperscan?
Task II. Listen and fill in the gaps with the right words:
Competition from Hyperscan, the rising ………. and ………… …………restrictions limited sales. Low sales meant that any ………….. ……………. ……………. production in Europe was uneconomic. For these reasons, …………………… in Europe and perhaps ……………. might at least be considered by Kamakura’s management.
Task III. Study the cumulative cash flow analysis of licence and joint venture options for VS 10 worldwide and answer the questions
What two options does this graph compare?
What is the difference between cash flow and cumulative cash flow?
How much has been spent so far on the VS10 project?
What elements of expenditure does the licencing option involve?
What is the expenditure needed for the licencing option?
What elements of expenditure does the joint venture option involve?
When will the joint venture option break even?
When will the licencing option break even?
Which option provides the better returns in the long run?
Task IV. You've been asked to make a comparative analysis for the licencing and the joint venture options. Write a report with your suggestions to the Board.
Communication Tasks
Task I. Translate the following expressions into Russian, memorise them:
3.1 Developing an argument (Signal clearly the different stages of your argument)
Let's look now at...
This raises the question of...
This brings up the matter of...
………………………………………………………………………………………………………………………………………………………………
3.2 Forcing the issue (Be firm and insist on an answer if someone is being evasive)
You're avoiding my question.
Let me repeat my question to you.
I think you misunderstood my question.
………………………………………………………………………………………………………………………………………………………………..
3.3 Evaluating the options (Demonstrate objectivity by comparing different possibilities)
If we offer the usual incentives, we'll get the usual results. If we offered them a special incentive scheme, results would improve dramatically.
3.4 Dealing with interruptions (Stop any interruption firmly but politely) Hold on. Let Deborah finish.
Could I just finish what I'm saying?
Just a moment. I haven't finished.
………………………………………………………………………………………………………………………………………………………………
3.5 Identifying a course of action (For maximum impact signal your idea before you express it)
In my view, there are two things we can do here.
I see two ways around this.
There are three possibilities here.
………………………………………………………………………………………………………………………………………………………………..
3.6 Weighing the arguments (Present the pros and cons before you state your preference)
The major benefit is...
The attraction of this is...
On the positive side, there is...
The main disadvantage is...
The drawback is...
On the negative side, there are...
………………………………………………………………………………………………………………………………………………………………..
3.7 Presenting a counter-argument (Present disagreement as a logical position rather than an emotional response)
On the other hand....
If you look at it from another angle...
Looking at it this way...
………………………………………………………………………………………………………………………………………………………………
3.8 Disagreeing politely but firmly (If there is strong disagreement, minimize conflict by using signals of respect)
I'm sorry, but I can't accept that.
I'm afraid I can't agree with what you're saying.
Your argument overlooks an important point.
………………………………………………………………………………………………………………………………………………………………
Task II. Write your variants of continuing the phrases.
Task III. Find in the unit phrases, illustrating the above-mentioned steps.
Task IV. Transfer
Student B: Turn to File 1
Student A: Your company is in a difficult position - the sales volume is falling. You think that the best way of improving the situation is to decrease prices. Your arguments:
This option doesn't demand any additional expenditures.
You can expect quick results.
Try to convince your partner that this way will be the best one, but be ready to consider his point of view. Your common task is to come to some decision.
Your arguments should include the following steps:
Expressing doubts
Interrupting
Reporting the present situation
Identifying a course of action
Conceding and making points
Developing an argument
Weighing the arguments
Task V. Simulation
You work at a large hospital, which has decided to buy Small Unit scanners to support its overworked Large Unit scanner. Because of major rationalization programmes in the health sector, your equipment purchase budget has been severely cut. At a meeting of a management committee you have to decide, which Small Unit scanners to buy.
Prince Alexander Hospital
Internal memorandum
To: All Heads of Departments.
From: The Chief Administrator.
Subject: Hospital Management Committee meeting 2 p.m. Monday 5th July.
Small Unit scanner purchases
We have received our budget allocations for the coming year and are therefore now in a position to make decisions regarding capital expenditure. The major budget items break down as follows:
Capital budget: $7m (-15% on last year).
Operational budget: $1.5m (-10% on last year).
Contingency fund: $0.5m
As we all know, $6.5m of the capital budget has been allocated to the new building programme for the geriatric wing. The major remaining area of expenditure is the diagnostic unit. It has been clear for some time that the central Large Unit Visitron scanner is unable to cope with the rapidly expanding demands for diagnostic scanning. Since we do not have funds to buy a second Large Unit scanner, it has been decided that a series of Small Unit scanners should be purchased for each department. The expected workload of these scanners will be 300 patients per day. The main factors will be cost and, of course, quality. Please come prepared with your arguments. I attach specifications and costings for the two main contenders at this time.
COMPARATIVE COSTINGS OF VS5 AND HS500 SMALL UNIT SCANNERS |
||
|
Visitron VS5 |
Hyperscan HS500 |
Price |
$62,000 |
$49,000 |
Scan Quality (1-10) |
5 |
4 |
Patient throughput |
4 per hour |
5 per hour |
Operating costs |
$8,000p.a. |
$8,500 p.a. |
Downtime |
7% |
12% |
Training |
$500 per operator |
Included in price |