Smart Tutorial Books
Introduction to Operations Management
Instructor:
Yevgeniya Kim
Group #13:
Aisha Seisenbayeva, ID 20133311
Azhar Kuanysheva, ID 20123086
Dinara Ishanova, ID 20120328
Zeinel Abisheva, ID 20122333
Fall 2015
Business Proposal Smart Tutorial Books (Textbooks)
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Product description
Smart Tutorial Books are the eBooks for students that will allow them to have books for their classes in the format of electronic book. Such gadgets would be the absolute substitute for the usual tutorial books, not only containing the information from the book, but also having voice that could explain students any issues on different subject. This technology meets the needs of the most modern business systems, as specifically developed for this purpose.
Advantages of Smart Tutotrial books:
Convenience compared to the traditional books
Possibility of having multiple books for different classes in one eBook
Environmental issues
Combination of texted and voice books
Why to produce Smart Tutorial Books
Nowadays smart technologies play a big role in any human's life and we believe that the emphasis of such technologies will only rise from year to year and someday we will live in the world where no one will use traditional books anymore, including books for studying. In addition, as students we believe that a latent need for such product exists, because lots of our friends complain about the disadvantages of using traditional books and if there was a substitute product on the market, such as Smart Tutorial Book, young people would definitely use it during their student life.
Things to notice
Copyright issues
Absence of product prototypes
Absolutely new idea is associated with high risks
Possible cooperation with the government
Contents
Executive summary 6
Business description 8
Industry description and structure of business 8
Product description, competitive advantage and future profits 9
Market strategies 10
Defining market – target market 10
Projecting market share 11
Positioning business 12
Pricing 13
Distribution 14
Promotion plan 14
Sales potential 15
Competitive analysis 16
Indentification and analysis of competitors 16
Current competitor 17
Potential competitors 18
Competitive strength grid 19
Design and development plan 20
Procedures 23
Scheduling 25
Development budget 27
Personnel 28
Assessing risks 29
Operations and management plan 29
Organizational structure 29
Calculation of personnel numbers 31
Overhead expenses 33
Capital requirements table 33
Cost of goods sold table 34
Financial components 34
Income statement 34
Cash flow statement 35
Balance sheet 36
Executive summary
1. Business concept
Smart Tutorial Book is a generation of new environmentally friendly products that have a combination of both texted and voice books. Smart Tutorial Books are the eBooks created specially for students to make their studying process easier and more effective. We are going to buy eBooks from suppliers, then pay certain amount of markup price to the authors of paper books and implement acquired material into the eBooks, resulting in Smart Tutorial Books. Such kind of books will be sold to the students and it is estimated that the target market consists of 77,500 students in Almaty, but we will start our cooperation with students from KIMEP University, which currently consists of? (нужно уточнить сколько студентов) students. In addition, we believe that the competitive advantage of Smart Tutorial Books is the product differentiation, because the product itself is innovative, does not have any prototypes, can store multiple books, and is more convenient and cheaper compared to its main competitor, traditional books. Furthermore, we believe that the latent need exists in our market, due to the fact that many students complain about the inconvenience of traditional paper books, which mean that the market is ready for the new innovative product.