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Министерство науки и высшего образования Российской Федерации

Федеральное государственное бюджетное образовательное учреждение высшего образования

«ГОСУДАРСТВЕННЫЙ УНИВЕРСИТЕТ УПРАВЛЕНИЯ»

Институт управления персоналом, социальных и бизнес-коммуникаций

Кафедра иностранных языков

ПИСЬМЕННОЕ ТЕСТИРОВАНИЕ

Утверждено на заседании кафедры

протокол № 10 от 24.04.2020

Дисциплина: Иностранный язык ( английский язык) Категория обучающихся: бакалавры ( 1 курс, второй семестр)

Письменное тестирование

______________________________________________________________

Заведующий кафедрой иностранных языков _______________ Путиловская Т.С.

Вариант № 03М-1-2020 \ 01 .06.2020

Инструкция по выполнению работы

Письменное тестирование по английскому языку является частью итоговой аттестации.

Письменное тестирование состоит из двух разделов:

раздел 1- (reading)чтение, раздел 2 – (grammar and vocabulary) грамматика и лексика, включающих в себя 30 заданий.

На выполнение письменного тестирования отводится 60 минут.

Ответы к заданиям 1- 30 записываются в виде одной буквы, которая соответствует букве выбранного ответа. Эту букву запишите в лист ответов. Постарайтесь выполнить как можно больше заданий и набрать наибольшее количество баллов.

ВНИМАНИЕ: задания письменного тестирования выполняются

впечатной форме в листе ответов, предложенном в файле WORD,

иотправляется в «личный кабинет» преподавателя-экзаменатора

READING Part I

Read the article divided into paragraphs (1 – 6) and choose the best title (A – G) for each paragraph. Use each letter only once.

What’s the purpose of gaining knowledge?

A. Languages' factor in modern enterprises

E. Languages’ role in business

B. Trainings for interpreters

F. David Hardsoe’s opinion

C. Interpreters and translators

G. Experienced experts

D. Language as a way to reach new market

 

The contribution of language to business

1.People say that business is all about relationships, but the truth is that business is really all about language communication. Languages make either a direct or indirect contribution to business and industry—from acquiring and retaining customers to improving employee engagement and performance. At the most fundamental level, business cannot happen without communication. This is even more true in the era of globalization.

2.There is no universal agreement on how significant the language factor is; nor the degree of language proficiency in contribution to the success of business and industry. In large modern enterprises, people have the unique experience of working with thousands of organizations across different industries and sectors that are tackling this very problem. Companies adjust to these demographic, cultural, and economic trends and proactively build workforces with the skills and capabilities needed to grow and thrive in this multicultural and international economy.

3.Although English is dominant for international transactions, many business people also think and deal in scores of languages. Companies that operate solely in English will miss opportunities to capitalize on the explosive growth in developing and untapped markets at home and abroad. These companies also run the risk of misunderstandings with customers, and with members of an increasingly global workforce. One of the biggest business advantages of a workforce that can effectively communicate in more than one language is the ability to reach new markets—both at home and abroad.

4.The language proficiency needed to hold a conversation is quite different from that needed for negotiating. Negotiating well in another language is one of the most difficult skills, especially nowadays when it is often done at a distance by videoconference, teleconference or email. When it comes to negotiation, the interpreters and translators are needed. Interpreters and translators aid communication by converting messages or text from one language into another language. The selection of interpreters and translators is critical. Both the loyalty and accuracy of the interpreters and translators must be put at the top of agenda.

5.Only an experienced expert will understand the constraints of any given situation and be in a position to judge. Only she (or he) can assess just how the speed, density and complexity of the speech will affect interpretation in any particular language combination.

6.“In order to advance well in new markets and with new customers, we had to be able to at least understand and communicate at a basic level, even with the use of interpreters,” says David Hartsoe, manager of CommScope’s Global Learning Center. In the long run, effective communication will definitely help their employees stay positive and productive.

Part II (questions 7 – 10)

Read the article given below and complete sentences.

For each sentence, mark one letter (A, B, C or D) to choose the correct answer.

Advertising space

The average person does not only see over 500 advertisements every day. He is also a walking billboard for his or her favorite brands simply by wearing their clothes. But these people are not getting paid for this free advertising.

The idea of selling body space to advertise products is a growing trend which benefits both the wearer and the company. Potential body advertisers just choose which body part they want to lease and which company they want to advertise. They then get a temporary tattoo which they agree to wear for certain amount of time. Foreheads and bald heads are very effective because you can always see them, even in bad weather.

The body advertising idea became popular when Andrew Fisher auctioned his forehead on eBay and received a bid of $37,378 for wearing a company logo. There are now many websites on the Internet where you can buy and sell body space.

Athletes and sports people have always earned a lot of money by wearing branded sports clothes. Now they can earn even more with body advertising. Boxers in particular offer a good wide space for advertising in their backs.

(13)A walking billboard is

A.a billboard that can walk.

B.a person wearing branded goods.

C.an advertisement in a newspaper.

(14)Who can earn money from body advertising?

A.only the wearer.

B.only the company.

C.both the wearer and the company.

(15)Where did Andrew Fisher have a tattoo?

A.on his forehead.

B.on eBay.

C.on the Internet.

(16)Athletes and sports people

A.don’t like the idea of body advertising.

B.never offer their bodies for advertising.

C.will earn more money with body advertising.

 

 

GRAMMAR AND VOCABULARY

 

 

Part I (1 – 10)

 

 

 

Complete each sentence with the correct option (А, В or С).

1.

On the whole, last year was successful, with profits up by eight per cent … of

 

difficulties in the market.

 

 

a)

although

b) despite

c)

in spite

2.

The figures … in our report have been prepared by our new accountants.

a)

presented

b) having presented

c)

presenting

3.

If the company … financially sound we might consider taking it over.

a)

is to

b) is

c)

will be

4.

It’s important to make a good impression when … clients

 

a) meets

b) meeting

c)

having met

5.

The factory is supposed … the production capacity last month.

a) expanding

b) to expand

c) to have expand

6.

The company has a good reputation for being efficient and easy to deal … .

a) of

b)at

c) with

7.

If the company … close attention to the environment it will make use of recyclable

 

bottles and packaging materials.

 

 

a)

pays

b) will pay

c) would pay

8.

On the Millan Stock Exchange yesterday the company’s share price … by 150$

a)rose

b)rised

c) raise

9.

Although … with the results, we still have a long way to go.

a) please

b)pleasing

c)pleased

10. Many goods coming here are said … to customs duty.

 

 

a) to be subjected

b) subjected

c)

subjecting

Part II (questions 11-20)

Fill in the gaps in the text below by choosing one variant (А, В or С).

The language of business

It is hard to measure the value of good localization services, especially in a business world where everyone seems to (11)…….. in English. Language industry leaders are now focusing on (12)……… business people the importance of the right translation and localization strategy. Hiring a professional translator is a step in the right direction. But it’s only the beginning of a long path to truly embracing the opportunities that language gives us. Brands going global have a different set of (13)…….. when it comes to language services than a local company visiting international fairs or dealing with one-time foreign investment. A whole scope of language services is being constantly overlooked by business owners, just because they don’t know what language professionals have to offer. It can be localization of websites, apps and software, or (14)…….. data analysis. “Simple” translation (if that even exists) enables a company to communicate (15)…….. a global environment on a pretty basic level, but you really need to speak your partner’s language to become a successful company with global (16)……. . Also you need be fully (17)……. of cultural differences. Call it language consulting or cultural coaching — going global means you need to see the (18)…….. picture when it comes to managing multilingual content in your company. Just take a look at numbers. 42.5% of Europeans won’t buy a product or service that’s not described in their native language and 75% of all non-English speakers prefer to buy products with multilingual descriptions. Let me introduce another example. When it comes to social media, locally engaging, multilingual profiles are growing 41% faster and register 50% higher (19)…….. rate than their global counterparts.

You should organize translating and localizing all of your company’s content — financial and legal documents, website, blogs, marketing collateral — in a proper way. It will give

you an invaluable (20) …….. in international markets.

 

 

(11) A. communicate

B. speak

C. talk

(12)

A. studying

B. teaching

C. knowing

(13)

A. tasks

B. needs

C. opportunities

(14)

A. multilingual

B. bilingual

C. language

(15)

A. in

B. on

C. within

(16)

A. power

B. reach

C. state

(17)

A. cautious

B. know

C. aware

(18)

A. big

B. bigger

C. biggest

(19)

A. entertainment

B. empowerment

C. engagement

(20)

A. edge

B. plus

C. opportunity

По окончании выполнения заданий не забудьте перенести свои ответы в ЛИСТ ОТВЕТОВ.

Запишите ответ справа от номера соответствующего задания. Каждую букву или цифру пишите в отдельной строчке.

ВНИМАНИЕ: задания экзаменационного тестирования выполняются

впечатной форме в листе ответов, предложенном в файле WORD,

иотправляется в «личный кабинет» преподавателя-экзаменатора. Не забудьте озаглавить файл своей фамилией, что ускорит проверку теста.

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