- •Касаткина т.Ю. English for design students
- •For Design Students
- •Contents
- •Предисловие
- •Автор-составитель graphic design lesson 1 How the Past Influences the Present
- •Active vocabulary of the lesson
- •Identify the following verb forms:
- •3. Make up questions.
- •Give the forms of irregular verbs:
- •Do a grammar test.
- •Read the text once again and give the main idea.
- •Graphic designers
- •Active vocabulary of the lesson
- •Name in one word:
- •Grammar exercises
- •Identify the following verb forms:
- •Make the following sentences negative:
- •3. Make up questions.
- •Give the forms of irregular verbs:
- •Do a grammar test.
- •Reading comprehension
- •Read the text once again and give the main idea.
- •Answer the questions:
- •3. True or false:
- •4. Fill in the gaps:
- •5. Work in pairs and discuss the following topics:
- •6. Write a letter to your friend about the problem discussed in the text.
- •Lesson 3 Work environment and professional training
- •Active vocabulary of the lesson
- •Lexical exercises
- •Word-building
- •Try to give:
- •Name in one word:
- •Grammar exercises
- •Identify the following verb forms:
- •Make the following sentences negative:
- •3. Make up questions.
- •Give the forms of irregular verbs:
- •Do a grammar test.
- •Reading comprehension
- •Read the text once again and give the main idea.
- •Answer the questions:
- •3. True or false:
- •4. Fill in the gaps:
- •5. Work in pairs and discuss the following topics:
- •6. Write a letter to your friend about the problem discussed in the text.
- •Lesson 4 Printings
- •Active vocabulary of the lesson
- •Lexical exercises
- •2.Word-building
- •Try to give
- •Name in one word:
- •Grammar exercises
- •Identify the following verb forms:
- •Make the following sentences negative:
- •3. Make up questions.
- •Give the forms of irregular verbs:
- •Do a grammar test.
- •Reading comprehension
- •Read the text once again and give the main idea.
- •Answer the questions:
- •3. True or false:
- •4. Work in pairs and discuss the following topics:
- •Write a letter to your friend about the problem discussed in the text.
- •Lesson 5 Working as a Book Designer
- •Designing Album Cover Art
- •Illustrations and photo design
- •Active vocabulary of the lesson
- •Lexical exercises
- •Find in the text word combinations beginning with:
- •Match the word and its definition:
- •Give the right pairs of antonyms:
- •Grammar exercises
- •Identify the following verb forms:
- •Make the following sentences negative:
- •Insert prepositions:
- •Give the forms of irregular verbs:
- •Do a grammar test on Modal verbs:
- •Reading comprehension
- •Read the text once again and give the main idea.
- •Answer the questions:
- •3. Work in pairs and discuss the following topics:
- •4. Write a letter to your friend about the problem discussed in the text.
- •Lesson 6 Form, Shape and Space in graphic design
- •Active vocabulary of the lesson
- •Identify the following verb forms:
- •Give the forms of irregular verbs:
- •Do a grammar test.
- •Read the text once again and give the main idea.
- •5. Work in pairs and discuss the following topics:
- •Write a letter to your friend about the subject discussed in the text.
- •Lesson 7 Brand design, development and promotion
- •Corporate identity
- •Trademarks and logos
- •2. Give the right pairs of synonyms:
- •3.Word-building Active vocabulary of the lesson
- •Lexical exercises
- •1. Make up expressions with the given new words.
- •Grammar exercises
- •Identify the following verb forms:
- •Make the following sentences negative:
- •3. Insert necessary prepositions:
- •Give the forms of irregular verbs:
- •Do a grammar test on Participle I and Participle II:
- •Reading comprehension
- •Read the text once again and give the main idea.
- •Answer the questions:
- •3. Work in pairs and discuss the following topics:
- •4. Write a letter to your friend about the problem discussed in the text.
- •Lesson 8 What’s in a name?
- •Active vocabulary of the lesson
- •Make up expressions with the given new words.
- •Ideal product name
- •Grammar exercises
- •Identify the following verb forms:
- •Make the following sentences negative:
- •Give three forms of irregular verbs:
- •Do a grammar test.
- •Reading comprehension
- •Read the text once again and give the main idea.
- •Answer the questions:
- •Lesson 9 Advertising
- •Types of advertising Media
- •Covert advertising
- •Television commercials
- •Infomercials
- •Celebrities
- •Media and advertising approaches
- •Mobile billboard advertising
- •Lexical exercises
- •Make up expressions with the given new words.
- •Match the word and its definition:
- •Active vocabulary of the lesson
- •Word-building
- •Identify the following verb forms:
- •Make the following sentences negative:
- •3. Insert necessary prepositions:
- •Give the forms of irregular verbs:
- •Do a grammar test changing Active Voice into Passive Voice:
- •6. Find in the text all the sentences in Passive Voice.
- •Read the text once again and give the main idea.
- •Answer the questions:
- •3. Work in pairs and discuss the following topics:
- •4. Write a letter to your friend about the problem discussed in the text.
- •Internet resources for independent work:
- •Lesson 10 Packaging
- •The purposes of packaging and package labels
- •Symbols used on packages and labels
- •Package development considerations
- •Environmental considerations
- •Active vocabulary of the lesson
- •Lexical exercises
- •Word-building
- •Translate the text from Russian into English:
- •Grammar exercises
- •Identify the following verb forms:
- •Make up the tag-questions:
- •Give the forms of irregular verbs:
- •Do a grammar test using the appropriate form of the word in brackets:
- •Read the text once again and give the main idea.
- •Interior design lesson 1
- •Interior design
- •Active vocabulary of the lesson
- •Lexical exercises
- •Word-building
- •Translate the text from Russian into English:
- •Test your Interior Decorating Skills.
- •Grammar exercises
- •Identify the following verb forms:
- •Make up the tag-questions:
- •Give the forms of irregular verbs:
- •Do a grammar test using Active or Passive Voice:
- •Read the text once again and give the main idea.
- •Interior Designers
- •Lexical exercises
- •Word-building
- •Match the synonyms:
- •Translate the following word combinations:
- •Identify the following verb forms:
- •Make up 10 questions of different types.
- •Give the forms of irregular verbs:
- •Do a grammar test.
- •Reading comprehension
- •Read the text once again and give the main idea.
- •Answer the questions:
- •3. True or false:
- •Work in pairs and discuss the topic “Needs of private space occupants” using the following diagram:
- •Write an essay about the topic discussed in the text.
- •Lesson 3
- •Train Your Eye
- •Get an Education
- •Practice at Home
- •Volunteer with Friends and Family
- •Prepare a Portfolio
- •Start Your Own Business
- •Establish Relationships with Suppliers
- •Get Clients
- •Grow as a Professional
- •Active vocabulary of the lesson
- •Answer the questions:
- •True or false:
- •Read the text and render its ideas in English:
- •Lexical exercises
- •5. Translate the following expressions and use them in your own situations:
- •Make up expressions with the given new words:
- •Word building. Fill in the gaps in the table below:
- •Find out words synonymous to:
- •Find out words antonymous to:
- •Grammar exercises
- •Identify the following verb forms:
- •Make the following sentences negative:
- •Make up wh-questions:
- •Fill in the gaps using modal verbs (should, may, to be to, must, need, shall):
- •Discussion
- •1. Prepare reports on the following topics:
- •Additional tasks
- •Lesson 4 Elements and principles of Interior Design
- •Elements of design Line
- •Shape & Form
- •Principles of design Principle 1: Balance
- •Principle 2: Emphasis
- •Principle 3: Rhythm
- •Principle 4: Proportion and Scale
- •Principle 5: Harmony and Unity
- •Active vocabulary of the lesson
- •Lexical exercises
- •Word-building:
- •Find in the text the following word combinations :
- •Name in one word:
- •Add more words to the word tree: Principles of interior design
- •Grammar exercises
- •Identify the following verb forms:
- •Make the following sentences negative:
- •Give three forms of irregular verbs:
- •Do a grammar test on Participle I and II.
- •Reading comprehension
- •Read the text once again and give the main idea.
- •Answer the questions:
- •3. True or false:
- •4. Fill in the gaps with the words:
- •5. Work in pairs and discuss the following topics:
- •6. Write a letter to your friend about the theme discussed in the text.
- •Lesson 5 Materials and structures
- •Mud and clay
- •Concrete
- •Plastic
- •Cement composites
- •Active vocabulary of the lesson
- •Answer the questions:
- •Say which materials are used to build:
- •Grammar exercises
- •Identify the following verb forms:
- •Make the following sentences negative:
- •Translate this story into English. Which words denoting building materials are used here?
- •Fill in the gaps using the Present Continuous Tense:
- •Discussion In pairs, make up lists of:
- •Additional tasks
- •Lesson 6 Colour in design Colour theory
- •Colour harmony
- •Active vocabulary of the lesson
- •Make up expressions with the given words:
- •Grammar exercises
- •Identify the following verb forms:
- •Lesson 7 The furnishings of the buildings
- •Active vocabulary of the lesson
- •Lexical exercises
- •Word-building
- •Translate the text from Russian into English: Меблировка и интерьер офиса
- •Match the word and its definition:
- •Learn the phrases by heart:
- •Grammar exercises
- •Identify the following verb forms:
- •Make up the tag-questions:
- •Give the forms of irregular verbs:
- •Insert prepositions:
- •5. Write the plural form of the words:
- •Reading comprehension
- •Read the text once again and give the main idea.
- •Answer the questions:
- •Line and space
- •Contemporary Style Furniture
- •Keep in Mind
- •Match the word and its definition:
- •Grammar exercises
- •Identify the following verb forms:
- •Make the following sentences negative:
- •3. Insert necessary prepositions:
- •Read the text once again and give the main idea.
- •3. Work in pairs and discuss the following topics:
- •Write a letter to your friend about the problem discussed in the text.
- •Lesson 9 Decorating in tropical style
- •Active vocabulary of the lesson
- •Lexical exercises
- •Word-building
- •Grammar exercises
- •Identify the following verb forms:
- •Make the following sentences negative:
- •3. Insert necessary prepositions:
- •Give the forms of irregular verbs:
- •Do a grammar test on Degrees of comparison:
- •Read the text once again and give the main idea.
- •Касаткина Татьяна Юрьевна English for Design Students
Environmental considerations
Package development involves considerations for sustain- ability, environmental responsibility, and applicable environ- mental and recycling regulations. It may involve a life cycle assessment which considers the material and energy inputs and outputs to the package, the packaged product (contents), the packaging process, the logistics system, waste management, etc. The traditional “three R’s” of reduce, reuse, and recycle are part of a waste hierarchy which may be considered in prod- uct and package development.
Active vocabulary of the lesson
Verbs: enclose, protect, refer to, prepare, preserve, integrate, improve, require, recycle, purchase, evolve, reduce, deter, indi- cate, exist, serve, involve, verify, comply with.
Nouns: science, distribution, storage, goods, warehouse, gov- ernment, reed, wineskin, can, performance, objective, dis-
charge, vapour, dust, permeation, efficiency, liquid, powder, resistance, pilferage, seal.
Adjectives: separate, available, ceramic, sterile, single, precise, integral, applicable, environmental.
Adverbs: typically, constantly, nationally, internationally, al- ternatively.
Lexical exercises
Make up expressions with the given new words. Model: to protect goods, to increase the resistance, etc.
Word-building
Verb |
Noun |
Adjective |
Adverb |
reduce |
|
|
|
|
performance |
|
|
|
|
applicable |
|
|
|
|
alternatively |
require |
|
|
|
1
pilfer
A
free from all germs and bacteria
2
recycle
B
to treat a used substance so that fur- ther use is possible
3
sterile
C
never stopping; never changing
4
protect
D
to steal small items or in small quantities
5
constantly
E
to keep safe; to guard or defend from danger
Match the word and its definition:Translate the text from Russian into English:
Упаковка – элемент бренда, который играет важную маркетинговую роль. Грамотно разработанная упаковка, решает несколько важнейших задач. Во-первых, упаковка – носитель символики бренда - логотипа. Во-вторых, дизайн упаковки – инструмент выделения бренда из конкурентно- го окружения. В-третьих, упаковка – носитель идеологии бренда. В-четвёртых, дизайн упаковки – важный информа- ционный носитель, который может «рассказать» о продук- те. Одного лишь креатива недостаточно, чтобы создать эффективный дизайн упаковки, разработка дизайна упа- ковки должна вестись в строгом соответствии с идеологией бренда, только тогда упаковка будет «работать» на конеч- ную цель – увеличение объёмов продаж. Важно помнить, что разработка дизайна упаковки – длительный, сложный и трудоёмкий процесс, именно поэтому дизайн упаковки нужно доверять профессионалам в области packaging de- sign. Но разработка упаковки не ограничивается только созданием дизайна, огромную роль в борьбе за внимание потребителя играет также и форма упаковки. Разработка упаковки оригинальной формы – это процесс, который не- посредственно связан с техническими аспектами производ- ства, следовательно, требует от агентства наличия специа- листов в области индустриального дизайна.