Grammar exercises

1. Identify the following verb forms:

including, need, throws back, means, can be, publishes, was developed, appeared, influences, becomes, will multiply, will

enhance, will win, include, is used, to promote, aims, are con- sidered, convey, must contain, call, can offer, were.

2. Make the following sentences negative:

1. Marketing terms "brand" and "branding" derive from English "brand" which throws back to Norse "brandr", which means "fire, to burn".

2. Brand creates company image and reputation at the market of goods and services.

3. Some authors consider a brand to be a complex of copyright objects.

4. Brand can be a sell and buy object.

5. "Business week" regularly publishes the prices of the leading brands.

6. The idea of branding as a way of product definition was greatly developed in the late XXth century.

7. Your corporate ID, designed by professionals, will multiply the effectiveness of your promotional campaigns.

8. Advertising slogan is used to promote a product or service to the market.

9. Image slogan aims to raise the recognizability of the com- pany or its brand.

10. Graphic designers offer professional insight into creation of a unique logo and trademark.

3. Insert necessary prepositions:

1. Marketing terms "brand" and "branding" derive … English "brand" which throws … to Norse "brandr", which means "fire, to burn".

2. Brand is a complex of information … a company, goods, service, including a name, a logotype, corporate style allowing consumers to define it … multiple competitors, create its image and reputation at the market … goods and services.

3. From the legal side brand is a trade mark, defining a pro- ducer and belonging … him.

4. The idea … branding as a way of product definition was greatly developed … the late XXth century.

5. Now branding is a strong marketing tool which influences … company image, its reputation and of course, the demand … it.

6. Corporate identity may also include … customer’s request: press releases, advertising article, slogan, naming, promotional printings.

7. Naming is extremely important … the company, project or trademark since it greatly influences company’s image.

8. Designers can offer a vast number … structured techniques

… logo and trademark development.

4. Give the forms of irregular verbs:

throw, sell, buy, cost, become, win, hold.

4. Do a grammar test on Participle I and Participle II:

1. Professional branding is a complicated process of a trade mark creation (include) target market analysis, advertising ac- tions, brand positioning means, naming, visual brand images, brand strategy, analysis of marketing efficiency.

2. Brand is a complex of information about a company, goods, service, (include) a name, a logotype, corporate style (allow) consumers to define it among multiple competitors, create its image and reputation at the market of goods and services.

3. Brand is a trade mark, (define) a producer and (belong) to him.

4. Branding is a strong marketing tool, (allow) to form a cus- tomer's certain emotional perception of a product.

5. Competitions (hold) by the company are crucial for the com- pany image.

6. Slogan is a nameable short message, (carry) advertising in- formation about the company, product or service.

7. Designers can offer (structure) techniques in logo and trademark development.

8. Your corporate ID, (design) by professionals, will multiply the effectiveness of your promotional campaigns, will enhance the reputation and popularity of your business in the market.

9. Corporate identity may also include press releases (inform) on events, promotional campaigns.

10. (select) in a proper way, corporate identity sometimes be- comes the most important factor for success.