- •Касаткина т.Ю. English for design students
- •For Design Students
- •Contents
- •Предисловие
- •Автор-составитель graphic design lesson 1 How the Past Influences the Present
- •Active vocabulary of the lesson
- •Identify the following verb forms:
- •3. Make up questions.
- •Give the forms of irregular verbs:
- •Do a grammar test.
- •Read the text once again and give the main idea.
- •Graphic designers
- •Active vocabulary of the lesson
- •Name in one word:
- •Grammar exercises
- •Identify the following verb forms:
- •Make the following sentences negative:
- •3. Make up questions.
- •Give the forms of irregular verbs:
- •Do a grammar test.
- •Reading comprehension
- •Read the text once again and give the main idea.
- •Answer the questions:
- •3. True or false:
- •4. Fill in the gaps:
- •5. Work in pairs and discuss the following topics:
- •6. Write a letter to your friend about the problem discussed in the text.
- •Lesson 3 Work environment and professional training
- •Active vocabulary of the lesson
- •Lexical exercises
- •Word-building
- •Try to give:
- •Name in one word:
- •Grammar exercises
- •Identify the following verb forms:
- •Make the following sentences negative:
- •3. Make up questions.
- •Give the forms of irregular verbs:
- •Do a grammar test.
- •Reading comprehension
- •Read the text once again and give the main idea.
- •Answer the questions:
- •3. True or false:
- •4. Fill in the gaps:
- •5. Work in pairs and discuss the following topics:
- •6. Write a letter to your friend about the problem discussed in the text.
- •Lesson 4 Printings
- •Active vocabulary of the lesson
- •Lexical exercises
- •2.Word-building
- •Try to give
- •Name in one word:
- •Grammar exercises
- •Identify the following verb forms:
- •Make the following sentences negative:
- •3. Make up questions.
- •Give the forms of irregular verbs:
- •Do a grammar test.
- •Reading comprehension
- •Read the text once again and give the main idea.
- •Answer the questions:
- •3. True or false:
- •4. Work in pairs and discuss the following topics:
- •Write a letter to your friend about the problem discussed in the text.
- •Lesson 5 Working as a Book Designer
- •Designing Album Cover Art
- •Illustrations and photo design
- •Active vocabulary of the lesson
- •Lexical exercises
- •Find in the text word combinations beginning with:
- •Match the word and its definition:
- •Give the right pairs of antonyms:
- •Grammar exercises
- •Identify the following verb forms:
- •Make the following sentences negative:
- •Insert prepositions:
- •Give the forms of irregular verbs:
- •Do a grammar test on Modal verbs:
- •Reading comprehension
- •Read the text once again and give the main idea.
- •Answer the questions:
- •3. Work in pairs and discuss the following topics:
- •4. Write a letter to your friend about the problem discussed in the text.
- •Lesson 6 Form, Shape and Space in graphic design
- •Active vocabulary of the lesson
- •Identify the following verb forms:
- •Give the forms of irregular verbs:
- •Do a grammar test.
- •Read the text once again and give the main idea.
- •5. Work in pairs and discuss the following topics:
- •Write a letter to your friend about the subject discussed in the text.
- •Lesson 7 Brand design, development and promotion
- •Corporate identity
- •Trademarks and logos
- •2. Give the right pairs of synonyms:
- •3.Word-building Active vocabulary of the lesson
- •Lexical exercises
- •1. Make up expressions with the given new words.
- •Grammar exercises
- •Identify the following verb forms:
- •Make the following sentences negative:
- •3. Insert necessary prepositions:
- •Give the forms of irregular verbs:
- •Do a grammar test on Participle I and Participle II:
- •Reading comprehension
- •Read the text once again and give the main idea.
- •Answer the questions:
- •3. Work in pairs and discuss the following topics:
- •4. Write a letter to your friend about the problem discussed in the text.
- •Lesson 8 What’s in a name?
- •Active vocabulary of the lesson
- •Make up expressions with the given new words.
- •Ideal product name
- •Grammar exercises
- •Identify the following verb forms:
- •Make the following sentences negative:
- •Give three forms of irregular verbs:
- •Do a grammar test.
- •Reading comprehension
- •Read the text once again and give the main idea.
- •Answer the questions:
- •Lesson 9 Advertising
- •Types of advertising Media
- •Covert advertising
- •Television commercials
- •Infomercials
- •Celebrities
- •Media and advertising approaches
- •Mobile billboard advertising
- •Lexical exercises
- •Make up expressions with the given new words.
- •Match the word and its definition:
- •Active vocabulary of the lesson
- •Word-building
- •Identify the following verb forms:
- •Make the following sentences negative:
- •3. Insert necessary prepositions:
- •Give the forms of irregular verbs:
- •Do a grammar test changing Active Voice into Passive Voice:
- •6. Find in the text all the sentences in Passive Voice.
- •Read the text once again and give the main idea.
- •Answer the questions:
- •3. Work in pairs and discuss the following topics:
- •4. Write a letter to your friend about the problem discussed in the text.
- •Internet resources for independent work:
- •Lesson 10 Packaging
- •The purposes of packaging and package labels
- •Symbols used on packages and labels
- •Package development considerations
- •Environmental considerations
- •Active vocabulary of the lesson
- •Lexical exercises
- •Word-building
- •Translate the text from Russian into English:
- •Grammar exercises
- •Identify the following verb forms:
- •Make up the tag-questions:
- •Give the forms of irregular verbs:
- •Do a grammar test using the appropriate form of the word in brackets:
- •Read the text once again and give the main idea.
- •Interior design lesson 1
- •Interior design
- •Active vocabulary of the lesson
- •Lexical exercises
- •Word-building
- •Translate the text from Russian into English:
- •Test your Interior Decorating Skills.
- •Grammar exercises
- •Identify the following verb forms:
- •Make up the tag-questions:
- •Give the forms of irregular verbs:
- •Do a grammar test using Active or Passive Voice:
- •Read the text once again and give the main idea.
- •Interior Designers
- •Lexical exercises
- •Word-building
- •Match the synonyms:
- •Translate the following word combinations:
- •Identify the following verb forms:
- •Make up 10 questions of different types.
- •Give the forms of irregular verbs:
- •Do a grammar test.
- •Reading comprehension
- •Read the text once again and give the main idea.
- •Answer the questions:
- •3. True or false:
- •Work in pairs and discuss the topic “Needs of private space occupants” using the following diagram:
- •Write an essay about the topic discussed in the text.
- •Lesson 3
- •Train Your Eye
- •Get an Education
- •Practice at Home
- •Volunteer with Friends and Family
- •Prepare a Portfolio
- •Start Your Own Business
- •Establish Relationships with Suppliers
- •Get Clients
- •Grow as a Professional
- •Active vocabulary of the lesson
- •Answer the questions:
- •True or false:
- •Read the text and render its ideas in English:
- •Lexical exercises
- •5. Translate the following expressions and use them in your own situations:
- •Make up expressions with the given new words:
- •Word building. Fill in the gaps in the table below:
- •Find out words synonymous to:
- •Find out words antonymous to:
- •Grammar exercises
- •Identify the following verb forms:
- •Make the following sentences negative:
- •Make up wh-questions:
- •Fill in the gaps using modal verbs (should, may, to be to, must, need, shall):
- •Discussion
- •1. Prepare reports on the following topics:
- •Additional tasks
- •Lesson 4 Elements and principles of Interior Design
- •Elements of design Line
- •Shape & Form
- •Principles of design Principle 1: Balance
- •Principle 2: Emphasis
- •Principle 3: Rhythm
- •Principle 4: Proportion and Scale
- •Principle 5: Harmony and Unity
- •Active vocabulary of the lesson
- •Lexical exercises
- •Word-building:
- •Find in the text the following word combinations :
- •Name in one word:
- •Add more words to the word tree: Principles of interior design
- •Grammar exercises
- •Identify the following verb forms:
- •Make the following sentences negative:
- •Give three forms of irregular verbs:
- •Do a grammar test on Participle I and II.
- •Reading comprehension
- •Read the text once again and give the main idea.
- •Answer the questions:
- •3. True or false:
- •4. Fill in the gaps with the words:
- •5. Work in pairs and discuss the following topics:
- •6. Write a letter to your friend about the theme discussed in the text.
- •Lesson 5 Materials and structures
- •Mud and clay
- •Concrete
- •Plastic
- •Cement composites
- •Active vocabulary of the lesson
- •Answer the questions:
- •Say which materials are used to build:
- •Grammar exercises
- •Identify the following verb forms:
- •Make the following sentences negative:
- •Translate this story into English. Which words denoting building materials are used here?
- •Fill in the gaps using the Present Continuous Tense:
- •Discussion In pairs, make up lists of:
- •Additional tasks
- •Lesson 6 Colour in design Colour theory
- •Colour harmony
- •Active vocabulary of the lesson
- •Make up expressions with the given words:
- •Grammar exercises
- •Identify the following verb forms:
- •Lesson 7 The furnishings of the buildings
- •Active vocabulary of the lesson
- •Lexical exercises
- •Word-building
- •Translate the text from Russian into English: Меблировка и интерьер офиса
- •Match the word and its definition:
- •Learn the phrases by heart:
- •Grammar exercises
- •Identify the following verb forms:
- •Make up the tag-questions:
- •Give the forms of irregular verbs:
- •Insert prepositions:
- •5. Write the plural form of the words:
- •Reading comprehension
- •Read the text once again and give the main idea.
- •Answer the questions:
- •Line and space
- •Contemporary Style Furniture
- •Keep in Mind
- •Match the word and its definition:
- •Grammar exercises
- •Identify the following verb forms:
- •Make the following sentences negative:
- •3. Insert necessary prepositions:
- •Read the text once again and give the main idea.
- •3. Work in pairs and discuss the following topics:
- •Write a letter to your friend about the problem discussed in the text.
- •Lesson 9 Decorating in tropical style
- •Active vocabulary of the lesson
- •Lexical exercises
- •Word-building
- •Grammar exercises
- •Identify the following verb forms:
- •Make the following sentences negative:
- •3. Insert necessary prepositions:
- •Give the forms of irregular verbs:
- •Do a grammar test on Degrees of comparison:
- •Read the text once again and give the main idea.
- •Касаткина Татьяна Юрьевна English for Design Students
Касаткина т.Ю. English for design students
Ижевск, 2013
Министерство образования и науки Российской Федерации ФГБОУ ВПО «Удмуртский государственный университет» Факультет профессионального иностранного языка
English
For Design Students
Учебное пособие
Ижевск 2013
УДК 811.111(075)
ББК 81.432.1-923
Р 17
Рекомендовано к изданию
Учебно-методическим советом УдГУ
Contents
Contents 3
Предисловие 4
Graphic Design 6
Lesson 1. How the past influences the present 6
Lesson 2. Graphic designers 11
Lesson 3. Work environment and professional training … 18
2
DESIGN Lesson 4. Printings ………………………………………. |
25 |
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Рецензент кандидат пед.наук, доцент Е.В.Тарабаева |
Lesson 5. Working as a Book Designer …………………. |
31 |
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Lesson 6. Form, shape and space in graphic design …….. |
38 |
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Lesson 7. Brand design, development and promotion …... |
45 |
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Касаткина Т.Ю. |
Lesson 8. What’s in a name? ……………………………. |
53 |
Р 17 |
English for Design Students: учеб.пособие. Ижевск: |
Lesson 9. Advertising …………………………………… |
60 |
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Изд-во «Удмуртский университет», 2013. 145 c. |
Lesson 10. Packaging …………………………………… |
69 |
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Interior design …………………………………………… |
78 |
Учебное пособие предназначено для студентов Lesson 1. Interior design ………………………………… |
78 |
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бакалавриата направления «Дизайн» профилей «Графиче- Lesson 2. Interior Designers …………………………….. |
83 |
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ский дизайн» и «Дизайн среды». Lesson 3. How to become an interior decorator ………… |
92 |
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Пособие охватывает вопросы, связанные с истори- Lesson 4. Elements and principles of Interior Design …... |
101 |
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ей графического дизайна, терминологией, видами деятель- Lesson 5. Materials and structures ………………………. |
109 |
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ности графических дизайнеров, их профессиональным обучением, разработкой логотипов и упаковок, типами Lesson 6. Colour in design ……………………………… |
118 |
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рекламы, элементами и принципами дизайна, подбором Lesson 7. The furnishings of the buildings ……………… |
125 |
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мебели, современным стилями декорирования т.д. Lesson 8. Contemporary style of decoration ……………. |
132 |
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Пособие может быть использовано с магистранта- |
Lesson 9. Decorating in tropical style …………………... |
137 |
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ми и студентами, получающими дополнительную квали- |
References ……………………………………………….. |
144 |
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фикацию по направлению «Переводчик в сфере профес- |
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сиональной коммуникации». |
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УДК 811.111(075)
ББК 81.432.1-923
Т.Ю.Касаткина, 2013
Издательство «Удмуртский университет», 2013
