- •Содержание
- •Введение
- •1.3 Assignments
- •2.3 Assignments
- •3.3 Assignments
- •Defining Analyzing Getting Interpreting Solving
- •Model: The Federal Trade Commission – The ftc
- •Exhibit 7 New-Product Development Process
- •4.3 Assignments
- •5.3 Assignments
- •6 Unit The Problem Area of the Unit: Grammar:
- •6.3 Assignments
- •7.3 Assignments
- •Can you give the definition of pd?
- •Modes of freight movement Inventory
- •8 Unit The Problem Area of the Unit: Grammar:
- •8.3 Assignments
- •Personal selling Mass selling Sales Promotion
- •What is the best advertising medium?
- •9.3 Assignments
- •10 Unit
- •Why must a marketing program If -clauses
- •10.3 Assignments
- •Key answers
- •Extra – Public Relations.
- •10 Unit
- •Glossary
- •Supplementary texts
- •Where Is It ?
- •What Type Is It ?
- •How Many are There ?
- •1 Cadillac
- •3 Michelin Tires
- •4 Pepsi
- •5 Prudential
- •6 Jiffy Lube
- •7 Measuretech
- •Maximizing the efforts of your distribution channel
- •Список использованных источников
Список использованных источников
1 E. Jerome McCarthy/William D Perreault, Jr. Basic Marketing. A Managerial Approach. – Boston: MA 02116, Homewood, Il 60430, IRWIN, 10-th edition, 1990. – 734p.
2 Don Debelak. Total Marketing. Capturing Customers with Marketing Plans that Work. - Dow Jones – Irwin, Homewood Illinois 60430, 1992. – 240p.
3 Антонов О.И. Английский язык для бизнесмена. Учебное пособие. – М.: Издательско-информационная фирма «ИНФОРМПЕЧАТЬ», 1991. – 112c.
4 Володкович Н.В., Зубкова Е.В., Ордынцева Н.Г. и др. English for Students of Economics. – M.: 1990. – 115c.
5 Murphy Raymond. English Grammar in USE. – Cambridge: Cambridge University Press, 2-th edition, 1994. – 350p.
6 Анохина И.Г. Англо-русский коммерческий словарь-справочник. – М.: «Моби», 1992. – 432с.
7 Жданова И.Ф., Вартумян Э.Л. Англо-русский экономический словарь. – М.: Рус.яз., 1998. – 880с.
8 Эдвин Дж. Долан, Борис Домненко. Economics. Англо-русский словарь-справочник. – М.: «Лазурь», 1994. – 542с.