8.3 Assignments
8.3.1 Pick out all the marketing terms from the text
8.3.2 Find English equivalents for the following Russian ones. Translate the
sentences with these phrases into Russian:
работа управляющего маркетингом по стимулированию сбыта; (1)
прямая связь между; (2)
потенциальные покупатели; (3)
презентация идей; (3)
может быть нацелено на. (4)
8.3.3 Arrange the following sentences in their proper sequence in order to obtain a paragraph on Personal selling:
Personal selling can be very expensive.
2. Personal selling involves direct communication between sellers and potential
customers.
But sometimes the communication is over the telephone.
4. Often this personal effort has to be blended with mass selling and sales promotion.
5. Personal selling is usually face-to-face.
8.3.4 Multiple choice questions:
What is promotion?
protecting the product.
having the product available where the customer wants it.
c) communicating information between seller and potential buyer about the Product.
What does promotion include?
personal selling; mass selling, and wholesaling.
personal selling; mass selling, and sales promotion.
personal selling, retailing, and sales promotion.
What is mass selling?
communicating with retailers and wholesalers.
communicating over the telephone.
communicating with large numbers of potential customers at the same time.
What is the main paid form of mass selling?
face-to-face.
PR.
advertising.
8.3.5 There are 4 paragraphs in the text. List the items in the order in which
they come in the text. Which one do you think is extra? Write the correct items in the boxes:
Mass selling
Public Relations
Promotion
Sales Promotion
Personal selling
8.3.6 Complete the following sentences. Consult the text if necessary:
Promotion is communicating information between …
It can be directed to five …
Promotion includes personal …
Personal selling involves direct …
It can be face-to-face, but sometimes …
Mass selling is communicating with large …
It has two forms: advertising and …
Sales promotion stimulates interest …
Examples include coupons …
8.3.7 a) Study Exhibit 12 which illustrates promotion
Promotion
Personal selling Mass selling Sales Promotion
f
ace-to-face;
coupons; samples
over the telephone of consumer goods;
sweepstakes;
Advertising contests; displays
at trade shows
Exhibit 12 Promotion
b) Speak on Promotion using Exhibit 12 and the marketing terms from task 8.3.1
8.3.8 Before reading text B try to guess the meaning of the underlined words in the following sentences:
What is the main advertising medium?
Following are a few paragraphs explaining various advertising media.
Television is a useful tactic for reaching a large audience with an effective visual message.
8.4 Text B. Advertising. (While reading the text fill in the boxes of Exhibit 13 with the advertising media as discussed in the text)
Advertising
media
1 2 3 4 5 6 7 8
Exhibit 13
Advertising is the main form of mass selling. For effective promotion, ads must reach specific target customers.