9 What chemical objects are presented in the Figure below? Tell about these objects using the following phrases from the previous text.

…can be divided into including The major markets for … are… to be used mainly in… to be principally used to make… to be used in markets ranging from… with applications including…

The principal raw materials for polymers are… to be primarily made from … to be usually produced with… to tend to have… to be generally characterized… to be sold for…

10 Enlarge this diagram to present objects planned to be used in your business.

PROJECT WORK

“Our Production”

11 Choose a product you are going to demonstrate in your Power Point presentation. Give detailed description of this product following the plan below.

a) Name of a product

b) Physical properties:

• Materials (plastic, steel, cotton, polyester, wood, polystyrene, leather, metal…)

• Dimensions (length, width/depth, height, weight, volume/capacity)- Shape and colour (rectangular, circular, L-shaped, curved, cylindrical, in the shape of a...)

• Chemical properties

• Features (high-quality, advanced design, economical, easy to use, reliable, efficient)

c) Application /Use

WRITING

12 Design an advertisement of your product and present it to your group.

CHECKLIST

Assess your progress in this unit. Tick () the statements which are true.

	I know key terms for physical and chemical properties of products.
	I know how to describe chemical products (weight, shape, colour, etc).
	I can present a chemical product.
	I use search skills to know more about uses of chemical industry products.

UNIT 9

CHEMICAL INDUSTRY MARKETS

STARTING UP

1 What associations come to your mind when you see the word “market”? Complete the diagram below with your ideas.

export

import

2 Answer these questions.

• Think of some of the things you own (for example, clothes, TV, car). Which are imported? Where were they made?

• What are your country’s major imports and exports? Do you think products made in your country are better than products made in other countries?

• Which of the words or phrases in brackets best represents the idea of quality? (reliable, well-known, value for money, expensive, long-lasting, well-made)

3 A) Work in pairs. Try to sell something you have got with you at the moment (watch, pen, book, etc.) to your partner.

b) Discuss these questions.

• Were you pleased with the outcome of the negotiation above?

• What strategy or tactics did your partner use to achieve his/her objective?

4 A) Answer the questions and then compare your answers with the information given below.

1. What makes a good negotiation?

2. What makes a good negotiator?

A successful negotiation is when two people (or teams) reach agreement on something which they are both happy with. There should not be a winner and a loser. The negotiation should end with both people getting what they want (win-win).

To be a good negotiator takes a lot of skills and preparation. You need to:

• understand what is a good result for the other team as well as yourself

• have a clear idea of your objectives

• be willing to compromise on your objectives

• be sure what your priorities are – what is most important to you

• have a strategy – a plan of what you are going to do and say

• listen carefully to the other people – what they say, and how they say it

• be well-prepared

b) Underline the words in the text above that mean:

1. to accept less than you want in order to reach agreement

2. the final situation at the end of the discussion

3. a plan that you use to achieve something

4. the most important things you want to do