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20 Using the diagram below and the information from the table, in groups prepare a description for each type of corporate culture and present it to your groupmates.

21 Role play the following situation: ‘Designing an advertising brochure’

All of you are the members of the work group for designing an advertising brochure. Present your ideas according to the role cards:

Card A - Production Manager

Card B - Finance Manager

Card C - Sales & Marketing Manager

Card D - Human Resources Manager

Card E - R&D Manager

Card F – supervisor of the work group

PROJECT WORK

Perfect Company’

22 You are going to prepare and give a presentation about the company which you should invent. Work individually or in pairs and follow the outline:

  1. What does your company produce?

  2. What is it called?

  3. What kind of public image do you have?

  4. What is your company structure?

  5. How many people do you employ?

  6. Where are your headquarters?

  7. Do you have offices in other countries? if so, where?

  8. What is your turnover; market share and net profits? Who is your main competitor?

  9. Are you growing, shrinking or holding steady?

  10. What are your most promising products and/or markets?

  11. What problems are you having and how are you dealing with them?

  12. What are your employment policies?

    • dress code

    • timetables/hours of work

    • relations with clients

    • conduct at work (good facilities, opportunity to express your opinions, ‘interesting’ and ‘enjoyable’ work, flexitime, adequate payment, perks(e.g. discounts on travel and more company social events), receiving end-of-year bonuses).

WRITING

23 Wite a letter to your pen-friend about a company you are willing to start. Use the outline from activity 22 to help.

CHECKLIST

Assess your progress in this unit. Tick () the statements which are true.

I know global companies in chemical industry.

I know the basics of company structure.

I can talk about basic types of corporate culture.

I can present the image of engineering company.

UNIT 6

Chemical Engineering

S TARTING UP

1 Look at the picture and agree or disagree with the statement “chemical engineering is the nucleus of discovery”.

2 Discuss these questions.

  • How is chemical engineering connected with scientific fields given in the picture?

  • Which of these fields do you study at TPU?

  • What do you expect from being a chemical engineer? Are there any future prospects in your career as a chemical engineer?

3 Fill in the words or word combinations from the list below.

chemistry, mathematics, chemical engineer, engineering, physics, physical science, materials, research and development, chemicals

Chemical engineering is the branch of 1__________ that deals with the application of 2__________ (e.g. 3__________ and 4___________), with 5___________, to the process of converting raw 6__________ or 7___________ into more useful or valuable forms. As well as producing useful materials, chemical engineering is also concerned with pioneering valuable new materials and techniques; an important form of 8____________. A person employed in this field is called a 9____________.

READING

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