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9 Discuss in groups.

  • Would you like to work in a company like BASF?

  • Which ideas mentioned in activity 4 are used by the German company BASF?

  • Are BASF’s corporate ideas good for motivating staff?

  • Which ideas to motivate the staff would you like to introduce for BASF?

PROFESSIONAL LANGUAGE DEVELOPMENT

10 Write the nouns in the verb forms.

Nouns

Verbs

1 production product

2 providers, provision

3 development

4 marketing, market

5 advertisement

11 Use a verb or noun from the table to fill the gaps. (Use one noun twice.)

There are usually several different departments in a company, and they all need to work together to make the company successful. Companies

offer products or services to the consumer in a competitive 1_________. In the

manufacturing sector 2_____________development is a key activity.

Companies 3____________new products and launch them on

the 4_____________. They try to keep the cost of 5_____________low to

stay competitive. It is essential to 6_____________the product and to tell the

consumer about it.

12 Make ten common business expressions with the words below. For example: sleeping partner, annual general meeting. Use some words more than once.

annual

company

exchange

meeting

private

stock

assets

unlimited

general

of

public

trader

board

debts

liability

partner

sleeping

business

directors

limited

personal

sole

13 What type of organization is each of these? Choose the right word from the box.

limited company partnership sole owner / freelancer

public limited company corporation

1 A group of engineers who work together to provide consultancy and design services. There are no outside shareholders.

2 A large British engineering company with 30,000 employees. Its shares are bought and sold on the stock market.

3 An American engineering company with outside shareholders.

4 An engineer who works by herself providing consultancy. She works from home and visits clients in their offices.

5 An independent British engineering company with 20 employees. It was founded by three engineers, who are shareholders and directors of the company. There are five other shareholders who do not work for the company.

14 Complete a-g using each word around ‘manage’ and ‘organize’ from the box once only.

manager

managing

management

managerial

organize

organization

organizational

a) Can you learn how to be a __________, or are you born one?

b) The company became a world-wide ___________ in just twenty years.

c) In Britain the Chief Executive Qfficer (CEO) is called the __________director.

d) An __________chart shows the structure of the entire company.

e) The firm went bankrupt because of bad __________ .

f) I'd like you to ___________ those dies in alphabetical order, please.

g) It was the most difficult ___________ decision she had ever had to make.

15 Look at the department names in the box below.

Production Sales and Marketing Research and Development

Finance Human Resources /Personnel

Read these sentences and decide which of these departments each speaker works in.

a) 'Well, we deal with the workforce needs of the firm: selection and recruitment of staff; pay, training, and so on.' ___________.

b) 'We listen to customers and identify their needs; we're responsible for establishing sales plans and targets for the different sales forces. We also deal with advertising,' __________.

c) 'We work on new products and improve old ones. We have to keep up to date with what is going on in the outside world and have close contact with Marketing and Production.' ___________

d) 'We're responsible for the manufacturing of our products and for trying to find ways of improving quality. We deal with suppliers and make sure that we have enough components in stock.'___________

e) 'Our department is concerned with the day-to-day running of the money side of the company. We have to estimate costs and prices, deal with the accounts, and produce budgets and cash flow forecasts,' __________

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