- •Учебно-методическиЕуказания
- •Ростов-на-Дону
- •Введение
- •Методические указания
- •Рекомендуемые учебные пособия и справочные материалы
- •Контрольные задания вариант № 1
- •Контрольные задания вариант № 2
- •Контрольные задания вариант № 3
- •Контрольные задания вариант № 4
- •Контрольные задания вариант № 5
- •Контрольные задания вариант № 6
- •Контрольные задания вариант № 7
- •Контрольные задания вариант № 8
- •Контрольные задания вариант № 9
- •Контрольные задания вариант № 10
- •Контрольные задания вариант № 11
- •Контрольные задания вариант № 12
- •Контрольные задания вариант № 13
- •Контрольные задания вариант № 14
- •Контрольные задания вариант № 15
- •Контрольные задания вариант № 16
- •Контрольные задания вариант № 17
- •Контрольные задания вариант № 18
- •Контрольные задания вариант № 19
- •Контрольные задания вариант № 20
- •38.03.01 «Экономика»,
- •Критерии оценки контрольной работы
Контрольные задания вариант № 8
Task I. Read and translate the following text in writing:
Text
The Problem of Brands Counterfeiting and Fashion Piracy.
Now the problem of counterfeiting and fashion piracy is getting worse all over the world. Counterfeiter – is a person who copies goods in order to trick people. At the modern fashion goods market there often happen “fashion piracy” cases: illegal copying of products and designs of famous firms in order to get profit. The better known the brand name, the more people want to rip it off. The fake goods not only reduce the company’s own sales but damage its brand image by linking it to poor quality merchandise. A lot of people buy cheap goods with a design of a famous brand without realizing that it’s a fake.
The most striking example of fashion piracy is Calvin Klein. It, like most other internationally-known fashion designers, has for a long time, had problems with counterfeiters selling poor-quality merchandise bearing their brand name. Calvin Klein has been one of the leading fashion designers in the North America market since the mid-1970s. Now Calvin Klein is building up its fashion business in other countries. It has increased its investment in advertising, and restructured its licensing arrangements by singing long-term deals with partners for entire regions such as Asia or Europe. But as sales and brand awareness have risen, Calvin Klein has become an increasingly popular target for Asian and European counterfeiters, alongside other luxury brands such as Gucci, Chanel and Ralph Lauren.
Task II. Scan the text above and write down all the sentences containing the Gerund.
Task III. Open the brackets using the appropriate form of the Infinitive.
(to improve) your pronunciation you should record yourself and analyze your speech.
This is the book (to read) during the summer holidays.
(to instruct) by such a very experienced specialist was a great advantage.
He is very forgetful but he doesn’t like (to remind) of his duties.
Sorry not (to notice) you.
Task IV. Find the synonyms for the words and combinations given below.
to restructure – |
|
to build up – |
|
entire – |
|
to trick – |
|
to copy – |
|
deal – |
|
to increase – |
|
to get profit – |
|
Task V. Open the brackets using Participle I or Participle II.
Translate the words (to write) on the blackboard.
(to go) along the street I met my colleagues.
His hat (to blow off) by the wind was lying in the middle of the street.
“How do you find him?” the manager asked (to turn) towards me.
I think that the young man (to stand) there is his brother.
Task VI. Translate the sentences into English using the Gerund.
Директор возражает против того, чтобы совершать сделку.
Я не могу не смеяться, когда смотрю на вас.
Он с нетерпением ждет получения визы, чтобы поехать в США.
Она продолжала принимать те же таблетки по совету врача.
Мы стараемся избегать садиться за компьютер в выходные дни.
Task VII. Translate into English.
Нарушение авторских прав – незаконное копирование продукции и дизайна компании с целью получения прибыли.
Многие покупают дешевые дизайнерские вещи, не подозревая о подделке.
Нарушение авторских прав вредит доходам предприятия и его имиджу.
Самый поразительный случай дизайнерской подделки – контрафакция продукции Кальвин Клейн.
Создатель контрафактной продукции – преступник, подделывающий товары известной марки с целью обмануть покупателей.
