- •The Interaction of Demand and Supply.Their Influence the Market Prices.
- •1. A. Think about the items youbought during the past twomonths.
- •2.Study key terms and their definitions.
- •3. To make the concept of demand clearer, entitle the following examplesof the main economic concepts concerning it. Answer the questions.
- •4. Match the terms with their definitions.
- •5.While reading the text match the questions to the answers.
- •Why is Demand Important?
- •Vocabulary practice
- •Find in the text English equivalents for the following word combinations. Write your own sentences using them.
- •Give Ukrainian equivalents for the following word combinations.
- •A. The italicized words in the sentences below are found in this unit. Study the sentences. Then identify the part of the speech and write your own definition for the words on the line provided.
- •IV. A. Study the difference between such nouns asamount, number and quantity.
- •In each set of words, cross out the words that does not have a similar meaning to the first. Compare your answers with another student. Discuss why the words are similar.
- •A. Expand your knowledge of non-price determinants of demand. Fill in the missing words in the sentences below. Choose from the box. Translate the sentences into Ukrainian.
- •Write one word in each gap to complete the sentences.
- •A. Read the text. Number the following words with their underlined equivalents in the text.
- •Read the following text. For each gap, choose the best words a, BorC.
- •Understanding main points of the text.
- •A. Which of these statements gives the best summary of the ideas in the text?
- •McMakeover Deluxe
- •B. Which of these statements gives the best summary of the ideas in the text?
- •Netflix, Blockbuster Battle It Out
- •Read the text and be ready to do the following assignments.
- •Scan the next article for the answers to the following questions:
- •Read the text written above. Title it and prepare a brief summary of the text.
Read the text and be ready to do the following assignments.
Scan the next article for the answers to the following questions:
What is Oscar Mayer?
Why is making cheesehealthier complicated?
What process is known asreformulation?
Why did Kraft decideto reformulate a product that was already popular?
Oscar Mayer, one of the brands of Kraft Foods Inc., firstlaunched its Lunchables product line in 1988. The prepackagedlunches quickly became popular, and today thesesnacks are available in many different flavor combinations.They also have come under attack by critics. Kraft is findingways to satisfy these critics and keep consumer demand high.
Slimmer Kids, Fatter Profits?
Charles Davis, a Kraft food maven, is on a healthkick. But then, he has no choice. Making cheesehealthier is complicated. Add too much calcium,and it starts to taste chalky. Take out too much fat,and the cheese emerges from mechanical graterslike Play-Doh. “It becomes a big glob instead ofhaving good shredding integrity,” says Charles W.Davis, vice-president of global technology andquality for convenient meals at Kraft Foods Inc.
Davis can tell you all about finding that delicatebalance between what tastes good and what’s goodfor you. Since 2004, the 48-year-old chemist hasbeen leading a team of scientists, technicians, andengineers working to improve the nutritional contentof Kraft’s popular Lunchables Lunch Combinationsline, a process known industrywide asreformulation.
That means he has spent an inordinate amountof time experimenting not only with cheese butalso with the juice drinks, crackers, deli meats, andfruit snacks that make up these all-in-one meals. Ifyou count all 41 varieties of Lunchables, Davis hascut calories by an average of 10%, fat by 24%, andsodium by 20%.
Why do Davis and hundreds of other peoplethroughout the company do nothing else but experimentin their kitchen labs all day? Because theiremployer has no choice. Kraft, the nation’s largestfood manufacturer, and its competitors risk becomingthis decade’s cigarette companies: vilified forpushing junk to children, restricted by oftenconflictedregulators, challenged in court.
B. Make an inference.
What might happen to demandfor the Lunchables products if Kraft did not respond toconsumer demands?
Read the text written above. Title it and prepare a brief summary of the text.