19. Поясніть одногрупнику на практичному занятті що таке «сегментація ринку»

My task is to tell you about the basic concepts related to market segmentation.

At the beginning I want to say that the division of a market into different homogeneous groups of consumers is known as market segmentation.

Market segmenting is dividing the market into groups of individual markets with similar wants or needs that a company divides into distinct groups which have distinct needs, wants, behavior or which might want different products & services. Broadly, markets can be divided according to a number of general criteria, such as by industry or public versus private. Although industrial market segmentation is quite different from consumer market segmentation, both have similar objectives.

It should be noted that market segmentation makes it possible for firms to tailor the marketing mix for specific target markets, thus better satisfying customer needs.

A market segment should be:

• measurable

• accessible by communication and distribution channels

• different in its response to a marketing mix

• durable (not changing too quickly)

• substantial enough to be profitable.

Consumer Market Segmentation

A basis for segmentation is a factor that varies among groups within a market, but that is consistent within groups. One can identify four primary bases on which to segment a consumer market:

• Geographic segmentation is based on regional variables such as region, climate, population density, and population growth rate.

• Demographic segmentation is based on variables such as age, gender, ethnicity, education, occupation, income, and family status.

• Psychographic segmentation is based on variables such as values, attitudes, and lifestyle.

• Behavioral segmentation is based on variables such as usage rate and patterns, price sensitivity, brand loyalty, and benefits sought.

20. Ви берете участь у семінарі. Виступіть із повідомленням про інфляцію. Її види та причини.

Invite your attention to the consideration of such issues as inflation.

At the beginning I want to say that inflation is generally defined as a persistent rise in the general price; level with no corresponding rise in output, which leads to a corresponding: fall in the purchasing power of money. it leads to a redistribution of income and wealth, often hurting sections of society with little economic power (e.g. pensioners); affects balance of payments because exports-become relatively expensive and therefore less competitive as imports become relatively cheaper. Other consequences of inflation are uncertainty about the value of money or the real meaning of prices and resource costs of frequently changing price.

It should be noted that inflation occurs in many countries but at different rates; it varies considerably in its extent and severity. There are different rates of inflation: from gentle creeping (mild) inflation (perhaps 5% per annum), which may pose few difficulties to business, to galloping or hyper-inflation (say, 100% +), which entails enormously high rates of inflation and create almost insurmountable problems for the government , business, consumers and workers.

Demand-pull inflation occurs when demand for the nation's goods and services outstrips that nation's ability to supply these goods and services. This causes prices to rise generally as a means of limiting demand to the available supply.

Cost-push inflation. Alternatively, inflation can be of the cost-push variety. This takes place when firms face increasing costs.

at the conclusion, we propose a small tip How to Fight Inflation^

1. Work within a community. Throughout tough times, communities have worked together,

2. Get the means of production. When inflation is rampant, it helps to be actually producing something.

3. Become as self-sufficient as possible. Another way inflation hits consumers is that their currency will not buy as much or as many goods and services as before.

Thank you for your attention.