2. A legislative base|baseline| of the electoral|selective| system in Ukraine

The first|first-run| and the most importen political technologies|technicology|, determined by all democratically oriented political subjects of| civilization, are an aggregate of ideas, knowledges, about norms|standard|, principles, methods|heliochrome|, facilities democratic elections conduct|. They are a concrete expression of society will . In order they are to be democratic, an electorate is to know about ist role in the electoral|selective| process|Carbro|. The mechanic process of voting for candidates is organized by the special state|domainal| structure. Election commission committee, or a tribunal are appointed|set| by the government to observe the course of.

The law “On elections| of people’s|national| deputies of Ukraine” was accepted by Supreme Council afterwards was signed and by President of Ukraine on September, 1997. Inculcated by|introduct| the law of Ukraine, the mixed, majority proportional electoral|selective| system, considerably|signficantly| activated the political parties activity, that on the one hand promoted the process|Carbro| of their association| in electoral|selective| blocks, and on the other hand promoted the formation |but| |making| of new|firsttime| political organizations [5,p.3]

Classification of election| which are conducted in the country can be carried out by : a territorial sign; the subject of electoral|selective| process|Carbro|; the terms of conduct; on a quantitative|quantitive| sign; law consequences; the orders of elections results determination|definition|. In respect of|as regards| organization and conduct of elections|, the law determines: types|typestyle| of elections| and the order of their setting|purpose|; formation of election districts; education|formation|, plenary powers and organization of election committees work, the order of making|composition| lists of electors|voter|, financial,|cost| material and technical providing|ADM| of elections. | Such positions|rule| concerning candidates in Presidents are regulated by the law: pulling out applicants by parties, by electoral|selective| blocks and meetings of electors, registration of candidates in Presidents, candidate’s leaving from balloting |: rights of candidates in Presidents during the conduct of hustings and a trusted person of candidates in Presidents. “The law also determines: the rules of pre-election imitation|look-alike| conduct and the MASS-MEDIA use|utillizing| |media|, financing, and agitation limitation|limination| , the order of conducting a poll, establishments of elections results ”. If necessary the repeated voting or repeated elections are appointed,| the order of which is regulated by this law.

The statute of the Central|center| election committee dated June 18, 1999 «On the order of the MASS-MEDIA|media| for electoral|selective| agitation conduct during elections| of President of Ukraine in 1999», contains the determination of a political advertising, where it is the information about a candidate on the post|fast| of President of Ukraine spread by the subject of electoral agitation conduct , and of candidate’s prepaid due to facilities of his|its| personal|private| electoral|selective| fund; and the specific character,of which is emotionality|sensualism|, figurativeness, repetition, brevity|appear|, and|but| the purpose is propaganda of ideas, looks, candidate’s prigram documents to formin his|its| political image, |m positive public opinion formation about him and desired influence on the further electoral process participants’ conduct|Carbro|: antiadvertising is the information about one or other candidate on the post|fast| of President of Ukraine, in order to create his |negative political image |signify» [10,p.3].

Agitation – is one of the most important influence facilities on the system of persuasion, audience|auditory| consciousness conquests by conformable ideology with the use of propaganda methods, public opinion manipulations and by an obligatory motive to|by| the choose exactly|preeminently| this (advertising) candidate, party or block.

No differentiation of the concepts|notion| «Political agitation» and «political advertising» enables to conduct advertising in Ukraine at any| time, as the party «Bat'kіvschina» did it on TV. | In the publicity rollers|godet| of the party «Bat'kіvschina» there is not any |common| hint at agitation, that enables it|her| to demonstrate|show| publicity rollers|godet|. Almost in the all European countries the political advertising before elections| is forbidden by a current legislation (for example|eg|, in Germany, Belgium and Spain). Due to the valid | legislation of Ukraine The law «On the elections of people’s |national| deputies of Ukraine» runs as follows: « The citizens of Ukraine, political parties, other citizens’ associations|unification| , the organisations collectives have the right |ru to discuss the electoral|selective| programs of candidates in deputies, and political, business and personal|private| qualities, and also parties, electoral|selective| blocks, slates in deputies from which they are registered, to conduct agitation for or against candidates in deputies, or political parties electoral rolls, parties electoral|selective| blocks at meetings, in conversations, press, on radio and television freely and comperehensively »[5,p.4]

Some clarification about the time of electoral|selective| agitation conduct is in The law of Ukraine «On elections| of President of Ukraine»: «Electoral|selective| agitation begins after registration of applicant on the post|fast| of President of Ukraine by the Central|center| election committee and is closed|end| one day prior to elections|. Pre-election agitation can, pass|reeve| in any forms|shape| and by any facilities that do not contradict | Constitution of Ukraine and Laws of Ukraine » [6,p.17]. Thus , to conduct agitation is possible only after registration, not before it|her|. But there is nothing mentioned about advertising in the law. Mixing and contradictions the concepts|notion| agitation and political advertising in the law enable to make|produce| and give|giveth| a political advertising in «ether» at any time. The comercials the party “Bat'kіvschina ” by all the signs belong to|by| the political advertising, and to demonstrate|show| them in the ether during the process of election period is the breach of the law. In the law of Ukraine «On elections| of people’s |national| deputies of Ukraine» and «On elections| of President of Ukraine» it is necessery to distinguish a political advertising and a political agitation and to define their time period |horary|frame|.