- •Abstract
- •Involved in recognizing nianhua as a living entity.
- •Innovating the Auspicious: Mianzhu’s Door Deity Markets….………..………………… 25
- •List of figures
- •Glossary
- •Acknowledgements
- •In Sichuan, I am ever grateful to my mentor Liu Zhumei, an accomplished artist
- •Is far more complicated than a restaging of traditional practices.7
- •Variety of works appears on doorways as door deities and spring couplets, including
- •3,250,000 In 1736 and to an impressive 21,400,000 recorded in the 1812 state census.34
- •In Mianzhu reached a high level of development, with over one hundred large workshops
- •53 Anthropologist Stefan Landesberger has studied how printed images tied to the “Mao cult” of the
- •Nianhua as a Living Archive?
- •In recent years however, the disciplines of anthropology and art history both
- •In response to Asad’s argument, Catherine Bell contends that ritual practices
- •Visual symbolism of nianhua, the central issue of its ephemerality has largely gone
- •Involvement of state agencies in collecting, exhibiting, and commodifying nianhua has
- •Performing Engaged Research
- •Chapter Breakdown
- •Including the ritual significance of many historic nianhua.
- •Harnessing the Seasonal Nianhua Market
- •Variety of printed works (fig. 21). A curious crowd is gathered around the stand to
- •Instead of focusing on objects or practices in isolation, the notion of an agentic
- •Reunion and Regeneration: Nianhua and the Lunar New Year
- •In Mianzhu, I observed a less structured approach to celebrating the Lunar New
- •Images of Chairman Mao and communist soldiers were circulated and consumed during
- •Variety to choose from and the images are not expensive. They also get more
- •Lineage-making Strategies for Reclaiming Authority in the Nianhua Marketplace
- •Imposition of European concepts of “descent,” especially in the concept of zongwhich
- •Wang Family Lineage
- •It is significant that Wang chose to share his lineage documents before taking out
- •In contrast to the carvers, printers, and those trained in the final stages of coloring
- •In the other hand, a blessed citron fruit known as a Buddha’s hand . All three figures
- •In examining Wang’s sketches and lineage documents alongside his finished
- •The Northern School of Mianzhu Nianhua
- •Industry as apprentices and hired hands. While year-round designers such as the Wang
- •Various kinship terms of zu and zong used by Wang Xingru in reference to his position in
- •The Southern School of Mianzhu Nianhua
- •Conclusion
- •Including art historian Catherine Pagani’s study of Chinese popular prints based on the
- •The Medicine King: Performative Gestures and the Art of Storytelling
- •I will begin with a critique of a storytelling session that vividly captures how an
- •In her hair. It got stuck in the crevice between his teeth. [Bares his teeth and
- •2006 With Han Gang, we met with Chen Xingcai’s eldest grandson Chen Gang, who was
- •In the oral culture of nianhua. For instance, Wang Shucun has commented on orally
- •Transformations Between Theater and Print
- •Recovering Narrative Density in Greeting Spring
- •Conclusion
- •Mianzhu Nianhua Museum: Putting the Past in its Place
- •In summary form by the leading researcher Shi Weian. According to Shi, the team
- •In framing the historical context of nianhua, the museum displays directly reflect
- •Contesting Heritage: Nianhua Makers Stake Their Claims
- •Mianzhu’s Nianhua Village and the Rise of Intangible Heritage Tourism
- •In its murals. On the other hand, it presents nianhua’s intangible heritage as a temporal
- •Village and its murals. Reflecting the propagandistic messages of “social harmony”
- •Is also the character for “earth” (tu ), a rather derogatory word often used to describe an
- •Racing for the Intangible: the Nianhua Festival as Performative Statecraft
- •Is carefully depicted to reflect age, class status, and/or a clearly defined role in the
- •The High-end Heritage Industry: Replicas and Remakes
- •In contrast to the painting term linmo, which allows for a degree of interpretation
- •Conclusion
- •Chapter Five: Conclusion
- •An Industry Based on Innovation
- •In Chapter Two, I stressed this point by examining the innovative practices
- •In this study, I selected interview excerpts that best demonstrated the performative
- •Vested interests in keeping the tangible and intangible aspects of nianhua distinct. Instead
- •Interests.
- •Demystifying the Auspicious
- •Impossible to tease out the continuities and changes of the nianhua industry. Indeed both
- •Future Directions and Post-Earthquake Reconstruction
- •Figures
- •Bibliography
- •Xisu ji qi xiandai kaifa” [The modern
Including art historian Catherine Pagani’s study of Chinese popular prints based on the
classic novel Romance of the Three Kingdoms . Like Wang, Pagani argues that
the prints “reinforced ideas presented in theater” by “presenting the same tales and
promoting the same cultural ideals.”213 For Pagani, theater also “provided the context for
an image that would allow for a full understanding and enjoyment of a Three Kingdoms
print.”214 Similarly, sinologist Li-ling Hsiao has argued that the many printed illustrations
of theater performances found in the published plays of the Ming period are also designed
to evoke the experience of theater for readers. Hsiao uses the term “performance
213 Catherine Pagani, “The Theme of Three Kingdoms in Chinese Popular Woodblock Prints,” in Three
Kingdoms and Chinese Culture, eds. Kimberly Besio and Constantine Tung (Albany: State University of
New York Press, 2007), 103.
214 Ibid., 94.
130
illustration” instead of “narrative illustration” to stress the emphasis on theatricality
found in these images.215
In this chapter, I will argue that depictions of theater in Mianzhu nianhua play
into a whole range of issues beyond simply conveying a narrative or evoking a theatrical
performance, although these elements are certainly present. Instead of approaching
nianhua as symbolic or communicative devices that represent an existing narrative or
performance, I will stress their role as catalysts for creative storytelling sessions where
references to theater can take on new meaning and ritual significance. Drawing on a
growing body of scholarship that examines the limitations of interpreting visual media as
fixed linear narratives, I will underscore this issue of performativity and push for a
rethinking of established categories such as theatre-based nianhua or narrative-based
nianhua.
In her study of Chinese “narrative illustration,” art historian Julia Murray has
pointed to the fact that there is no traditional term or category for “narrative” in the
Chinese literary tradition, a problem long recognized by literary specialists.216 Murray
thus warns against imposing a “core narrative” upon images that might actually call up
multiple narratives and interpretations for different viewers.217 Keeping this issue in
mind, Murray argues that it is still worthwhile to analyze different forms of narrative
illustration in relation to the written narratives found in Chinese cultural discourses. For
215 Li-ling Hsiao, The Eternal Present of the Past: Illustration, Theater, and Reading in the Wanli Period
(Leiden: Brill, 2007): introduction.
216 This particular issue is dealt with in Sheldon Hsiao-peng Lu, From Historicity to Fictionality: The
Chinese Poetics of Narrative (Stanford: Stanford University Press, 1994), 37-52.
217On this issue, Murray cites Barbara Herrnstein Smith, who challenges the structuralist notion that primal
core stories underlie all manifestations of a particular narrative. For Smith, there are only versions or
retellings of stories that are constructed in relation to each other, for specific purposes and within particular
contexts. Julia K. Murray, Mirror of Morality: Chinese Narrative Illustration and Confucian Ideology
(Honolulu: University of Hawai'i, 2007), 10.
131
Murray, the essential characteristic of narrative “is that something happens. There is a
story, which means that one or more events occur in a sequence of time… in terms of
visual art, narrative illustration might then be defined as a picture that relates a story”
(author’s italics).218
In contrast to Murray, art historian Efrat Biberman has argued for an alternate
conception of narrative illustration that does not take for granted the existence of
coherent temporal orders within images. Biberman argues that paintings do not unfold
temporally in the same way as written or verbal texts. Although the notion of narrative
structure has been recast as a “meta-concept valid for various human activities” since the
writings of Roland Barthes, there is still the tendency to bring various literary
assumptions to bear on images. This includes the assumption that a “painting is a
coherent, decipherable object” that can be “solved” with a narrative interpretation and
that a painting may bear a “coherent structure within a given temporal order” and that this
order is “fully available to the viewing subject.”219
Challenging these assumptions, Biberman points to the “persistent gap between
the picture and the narrative discourse it entails,” which always produces “a visual
surplus that cannot be verbalized.”220 Instead of imposing a temporal narrative structure
upon a picture, Biberman argues that “viewing a picture is fragmentary by nature; its
temporality is not necessarily successive and does not correlate with the strict criteria that
narrative structure demands.”221 For Biberman, a theory of “narrativity in the visual field”
must therefore acknowledge how “every viewer, in a sense, reinvents the narrativity she
218 Murray, Mirror of Morality, 12.
219 Efrat Biberman, “On Narrativity in the Visual Field: A Psychoanalytic View of Velazquez's Las
Meninas,” Narrative 14, no. 3 (2006): 241.
220 Ibid., 237.
221 Ibid.
132
finds in a picture.” Depending on the situation, this may or may not involve the narrative
components such as “series of events, time duration, causal connections and plot.”222
In this chapter, I will contribute to this by adding that it is not only the “visual
surplus” or lack of temporal order that sets pictures apart from other written or verbal
narratives. The very notion of the “visual field” must also be qualified to address the
multi-sensorial, embodied, and culturally specific modes of engagement with images. To
do this, I will draw on the critical work of visual studies scholars and anthropologists who
have complicated the very category of the “visual.” As visual studies scholar Mieke Bal
has convincingly argued, the “act of looking is profoundly ‘impure’” in that it is
“inherently synaesthetic” and an act that is “framed, framing, interpreting, affect-laden,
cognitive and intellectual.” 223 There is certainly greater need to trouble the disciplinary
divides separating the visual and non-visual realms of activity, as productive topics of
critique rather than policed boundaries.
Along the same lines, anthropologist Christopher Pinney has set forth the notion
of “corpothetics” to move beyond debates concerned with the aesthetic value of art. In his
study of popular religious prints in contemporary India, Pinney defines the notion of
“corpothetics” as “the sensory embrace of images, the bodily engagement that most
people (except Kantians and Modernists) have with artworks.”224 In shifting the analysis
from aesthetics to corpothetics, Pinney attempts to “transpose the discussion of aesthetics
onto political grounds” by acknowledging how the agency and social significance of
popular prints are produced within “fields of conflict” that inform everyday life in the
222 Ibid.
223 Mieke Bal, “Visual essentialism and the object of visual culture,” Journal of Visual Culture 2, no. 5
(2003): 9.
224 Christopher Pinney, “Piercing the Skin of the Idol,” in Beyond Aesthetics: Art and the Technologies of
Enchantment, ed. Chris Pinney and Nicholas Thomas (Oxford and New York: Berg, 2001), 158.
133
“messy reality of India.” Instead of framing the issues around the stylistic or formal
features of the prints, Pinney’s emphasis is on “bodily praxis” or the “poetics of
materiality and corporeality around the images.”225
In the discussions below, I will use these theoretical advances to rethink the role
of narrativity in nianhua and to ask the question: What is at stake, politically and
historically, in these embodied practices of narrativity that lie beyond the archive? To
tackle this question from a few different angles, I will first draw on interview sessions
with local printmakers who strategically deploy a range of performative gestures and
storytelling techniques to boost the social capital of their workshops and their nianhua
products. These knowledgeable producers creatively perform their mastery of nianhua in
ways that directly meet the needs of the situation at hand, often using voice, gesture, eye
contact, rhythm, and other storytelling conventions to shape the social relations between
speaker and audience. I will then build on this discussion by connecting these
“corpothetic” practices to the many gestures, costumes, sounds, props, and famous
characters of theatre that appear in a wide range of nianhua, where they are transformed
and put to new uses in the home or marketplace by nianhua consumers. In doing so, I
will attempt to uncover some of the parallels between Sichuan’s ritual theater traditions
and the nianhua industry that have been concealed by folk art typologies that organize
works according to function or format.
Instead of treating only certain works as narrative illustrations, I will argue that
the embodied practices of narrativity are not reserved for a special class of nianhua.
Instead, many works serve as sites of “narrative density,” a term I will use to describe
how nianhua are densely packed with narrative cues (such as mnemonic and aural cues)
225 Ibid., 169.
134
that give rise to a range of narrative possibilities to be activated by knowledgeable
viewers. This notion of narrative density is illuminated in the interview sessions
discussed, but it also pushes for an alternate interpretation of a high profile nianhua
“treasure,” a set of late Qing dynasty scroll paintings titled Greeting Spring (fig.
56). While existing interpretations treat the work as a narrative illustration that unfolds
temporally due to the presence of repeating figures in a street parade, I will argue that the
painting can be understood as a site of narrative density, where a range of narratives may
be activated to suit the immediate needs of its elite patrons and users. In particular, I will
argue that the prevalent use of rebus imagery suggests that the painting was both
designed and used as a ritually efficacious image to activate auspicious speech. The key
goal here is to recover the role of narrativity within the ritual context of this important
work, and thus establish a way forward for recuperating the ritual significance of many
other historic nianhua.
