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3. Identity

Closely related to the concept of culture are the notions of individual, social and national identities. Identity, particularly in the age of globalization, is never a fixed reality, a pre-given identification; it is a dynamic and evolving reality. “Cultural identity is a matter of becoming as well as being. It belongs to the future as much as to the past. It is not something which already exists, transcending places, time, history and culture. Cultural identities come from somewhere, they have histories. But like everything which is historical, they undergo constant transformation” (Hall, 1990). “Identity is never a priori, not a finished product” (Bhabba, 1986). “Things fall apart, the centre cannot hold” (“Yeats”). This famous quotation from Yeats, which he wrote in the aftermath of the First World War, has often been used to highlight the current sense of cultural fragmentation and dislocation of the individual in the new world dominated by globalization.

In this new world, individual identities, group identity, cultural and ethnic identity, as well as national identity are no longer clearly defined concepts to which individuals and groups can relate and find their own identification. Identity is no longer conceptualized as a given but rather as something which is constantly negotiated and struggled over (Saint-Jacques, 2002). In this world, the individual’s activity has been diversifying and group membership becomes more pluralistic; belonging to a number of groups means that the individual will have several identities or multiple identities. The case of immigrants is a good example. In a recent article, Van Oudenhoven, Ward and Masgoret write that immigrants may give up parts of their cultural heritage without giving up their cultural identity (2006), Hybridity and multiple identities (whether affirmed or negated) are part of the human condition, and we should begin considering them as “normal” (Boyland, 2005).

In their recent paper, Bhatia and Ram (2009) rightly make the point that acculturation and immigrant identity is not only an individual process: “We call for a shift from conceptualizing acculturation and immigrant identity as an individual process to a more broad, contextual, and political phenomenon”. Their research shows clearly that the acculturation experiences of Indian immigrants living in the diaspora in the United States “are constructed through a dynamic, back-and-forth play concurrently between structure and self, being privileged and marginalized, caught in the web of socio-political and historical forces”. Human beings are living at the same time within particular cultural settings, on the one hand, and between different cultural environments, on the other one. Bayart (2005) argues that identities are fluid, never homogenous and sometimes invented. Fixed cultural identities never exist.

Globalization can be a profoundly enriching process, opening minds to new ideas and experiences, and strengthening the finest values of humanity. “The homogenizing influences of globalization that are most often condemned by the new nationalists and by cultural romanticists are actually positive: globalization promotes integration and the removal not only of cultural barriers but of many of the negative dimensions of culture. Globalization is a vital step toward both a more stable world and better lives for the people in it” (Rothkopf, 1997). This new approach to intercultural understanding might help intercultural communication.

Instruction: This text is consructed around three problems: the opposition of strong uncertainty-avoidance cultures vs. weak uncertainty-avoidance cultures, the dichotomy of individualism vs. collectivism and four aspects of identities: individual, social, cultural and national identities. You are expected to highlight these problems basing on explicit facts and details given in the passage. You have to locate and identify the information and determine the author’s idea, purpose, attitude, etc. If you are not sure from your first reading where to look for specific answers, use scanning techniques. The order of facts or details in the text follows the order in which ideas are presented in the passage. In other words, the opening information you need will usually come near the beginning of the passage; the next factual information will follow that, and so on. Knowing this should help you locate the information you need.

  • Focus on one or two key words as you read the stem of each question. Lock these words in your mind.

  • Scan the passage looking for the key words or their synonyms. Look only for these words. Do NOT try to read every word of the passage.

  • It may help to focus your attention. Don't reread the passage completely – just look for key words.

  • When you find the key words in the passage, carefully read the sentence in which they occur. You may have to read the sentence preceding or following that sentence as well.

  • Compare the information you read with possible answer choices.

Factual Questions

  • What did the author observe while studying the paper of the three Japanese authors about the dichotomy of individualistic versus collectivistic?

(A) They must have regretted their allegiance to this rigid dichotomy “individualistic versus collectivistic”;

(B) Students returning from so-called collectivistic countries were more individualistic than returnees from so-called individualistic countries;

(C) The traditional approach to the study of culture and intercultural understanding was wrong.

  • What terms have been used for the articles of Hofstede’s hypotheses?

  • Why did the author have serious doubts about the scientific value of the confirmations of the Hofstede hypotheses?

  • What does the term strong uncertainty-avoidance cultures refer to?

  • Where in the passage does the author first discuss " fixed sets of polar attributes?

  • Where in the passage does the author specifically stress that individual identities, group identity, cultural and ethnic identity, as well as national identity are no longer clearly defined concepts?

  • In what paragraph does the author first mention that identity is never a finished product?

Scanning questions

Scanning questions are usually easy to answer. Use the same techniques for scanning given about detail questions. For each question, locate that part of the passage in which the answer will probably be found, and write it out. Don't worry about answering the question itself, only about finding the information. Do these scanning questions as fast as you can.

Sample Questions

  • What is inferred in the following quatation from Robert Christopher?

“To an extent unmatched by the inhabitants of any other nations, the Japanese succeeded in marrying the social discipline that is the chief virtue of a strong collective consciousness with individualism” What is the term for using in real life features associated with different languages?

  • What is inferred in the following sentences?

Immigrants may give up parts of their cultural heritage without giving up their cultural identity.

Cultural identity is a matter of becoming as well as being.”

  • Where in the text are the negative dimensions of culture mentioned?

Unit 2-11. THE CONCEPT OF CULTURAL IDENTITY

Guidelines for extensive reading of ESP texts

Culture identity, also known as cultural identity, has been at the forefront of many educational discussions in classrooms and at academic conferences. With issues such as terrorism, politics and religious differences overwhelming the media these days, the need for cultural awareness has become more important. With so many different identities to consider, the term "cultural identity" is used more frequently, so awareness of the definition will assist in understanding one's cultural identity.

Cultural identity is the feeling of being included in a group or culture. Culture is defined by attitudes and beliefs and what a person from each culture believes is normal for that group. Since there are many cultures in society, each culture contributes to cultural diversity, creating a "melting pot." But cultural identity is not just defined by a group or culture with which you identify. Cultural identity also consists of racial, religious, class, gender, sexuality and familial identities. Additionally, national, social and personal identity also contribute to one's cultural identity, as these properties envelope the entire person, making her/him who s/he is.

Text 2-11. THE CONCEPT OF CULTURAL IDENTITY: A PSYCHOCULTURAL FRAMEWORK

(After Peter Adler)