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  1. Choose the best alternative (12 points):

  1. The ___ is the person who is responsible for the overall shape of the program.

  1. actor b) producer c) director

  1. Turn on the TV! There is live ___ of the cricket match between England and Australia.

  1. coverage b) report c) review

  1. “Those were today’s headlines. And now it’s Kim Stark with her weather ___".

  1. forecast b) broadcast c) presentation

  1. Aggressive tactics used by journalists to confront and question people unwilling to give interview is called _____ .

  1. advocacy journalism b) ambush journalism c) citizen journalism

  1. I like the new ___ introducing and reviewing programs on our local TV.

  1. actor b) guide c) presenter

  1. A printed statement of fact about a person that is actually false and injures reputation is __.

  1. libel b) slander c) defamation

  1. The time of day when most people are watching television is known as ___ .

  1. prime time b) popular time c) best time

  1. A ‘beat’ is an ___

  1. area or topic a journalist covers

  2. type of radio advertisement

  3. amount of information on the Internet

  1. “Welcome to another live TV debate. Our ___ is as usual Simon Bainbridge, and his guests today are some of Poland’s most prominent politicians”.

  1. announcer b) host c) actor

  1. A (an) ___ is a neutral individual employed by a news organization to receive, investigate, report on and (in some instances) resolve reader or viewer complaints against a news organization.

  1. ombudsman b) broadcaster c) mogul

  1. The largest means of information distribution which represent what the majority of media consumers are likely to encounter; generally reflective of the prevailing currents of thought, influence, or activity.

  1. mainstream media b) legacy media c) convergence media

  1. A young reporter, who is a beginner in journalism is often called ___ reporter.

  1. tycoon b) ace c) cub

Total score – 44 points

For your final class on the topic choose one of the options:

1. Find three newspaper articles:

  • one that follows the code of ethics completely

  • one that follows the code of ethics partially

  • one that does not follow the code of ethics.

Write a few paragraphs for each article explaining its relationship with the code of ethics.

2. Present your video project introducing the concept for a kind of journalism you have discussed in class.

3. Interview a practicing journalist on the specifics and challenges of his / her profession. Present the interview in class for discussion.

4. Comment on the following quotations:

“I still believe that if your aim is to change the world, journalism is a more immediate short-term weapon.” – Tom Stoppard

“The less you know, the more you believe.” – Bono

“Far and away the best prize that life offers is the chance to work hard at work worth doing.” – Theodore Roosevelt

“Read, every day, something no one else is reading. Think, every day, something no one else is thinking. Do, every day, something no one else would be silly enough to do. It is bad for the mind to be always part of unanimity.” – Christopher Morley

“News is what someone wants suppressed. Everything else is advertising. The power is to set the agenda. What we print and what we don’t print matter a lot.” – Katharine Graham

“I became a journalist to come as close as possible to the heart of the world.” – Henry Luce

“In times of profound change, the learners inherit the earth, while the learned find themselves beautifully equipped to deal with a world that no longer exists.” – Eric Hoffer

USEFUL VOCABULARY

Abuse (of rights)

ace (reporter)

aspiring

attribution

avid

Bias

Catwalk

consumer

cub

Genuine

gist (of a story)

glossy

Headlinese (style)

Impact

in-depth

Jingle

Obscure

ombudsman

Pundit

purveyor

Scoop

spotlight

Ultimate (aim)

urge

Versatile

нарушение (прав)

опытный репортёр

стремящийся

атрибуция, приписывание авторства

жадный, увлечённый

предвзятость

подиум (для дефиле)

потребитель

новичок

подлинный, изначальный

суть, основная мысль

глянцевый, иллюстрированный журнал на глянцевой бумаге

специфический стиль написания заголовков газетных статей

влияние, воздействие

углубленный, всесторонний

радиореклама, радиоролик, радиопозывные

неясный, скрытый

омбудсмен – чиноник, уполномоченный по рассмотрению жалоб

эксперт, знаток

поставщик

сенсация (неформальное употребление)

центр внимания

основная (цель)

побуждение, стремление

разносторонний, гибкий

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