- •Contents
 - •Introductory word
 - •Symbols used in the book
 - •Unit I the profession of a journalist
 - •In this Unit you will learn
 - •What is journalism?
 - •In newspaper headlines (Headlinese style)
 - •Types of journalism
 - •Peace vs. War journalism
 - •Text 3 convergence journalism
 - •Media landscape changes
 - •Text 5 what it takes to be a journalist
 - •Day in the life: journalist
 - •Skills and qualities of a good journalist
 - •News anchor job
 - •Text 6 portfolio career in journalism
 - •Text 7 what every journalist needs to know
 - •Text 8 journalism ethics code
 - •Match the term with the definition (10 points):
 - •II. Find synonymous pairs (8 points):
 - •Read the text. Write the correct tense form of the verbs (6 points):
 - •IV. Read the text. Use words from the active vocabulary of this Unit to replace those in italics with their synonyms (12 points):
 - •Choose the best alternative (12 points):
 - •For your final class on the topic choose one of the options:
 
Choose the best alternative (12 points):
The ___ is the person who is responsible for the overall shape of the program.
actor b) producer c) director
Turn on the TV! There is live ___ of the cricket match between England and Australia.
coverage b) report c) review
“Those were today’s headlines. And now it’s Kim Stark with her weather ___".
forecast b) broadcast c) presentation
Aggressive tactics used by journalists to confront and question people unwilling to give interview is called _____ .
advocacy journalism b) ambush journalism c) citizen journalism
I like the new ___ introducing and reviewing programs on our local TV.
actor b) guide c) presenter
A printed statement of fact about a person that is actually false and injures reputation is __.
libel b) slander c) defamation
The time of day when most people are watching television is known as ___ .
prime time b) popular time c) best time
A ‘beat’ is an ___
area or topic a journalist covers
type of radio advertisement
amount of information on the Internet
“Welcome to another live TV debate. Our ___ is as usual Simon Bainbridge, and his guests today are some of Poland’s most prominent politicians”.
announcer b) host c) actor
A (an) ___ is a neutral individual employed by a news organization to receive, investigate, report on and (in some instances) resolve reader or viewer complaints against a news organization.
ombudsman b) broadcaster c) mogul
The largest means of information distribution which represent what the majority of media consumers are likely to encounter; generally reflective of the prevailing currents of thought, influence, or activity.
mainstream media b) legacy media c) convergence media
A young reporter, who is a beginner in journalism is often called ___ reporter.
tycoon b) ace c) cub
Total score – 44 points
For your final class on the topic choose one of the options:
1. Find three newspaper articles:
one that follows the code of ethics completely
one that follows the code of ethics partially
one that does not follow the code of ethics.
Write a few paragraphs for each article explaining its relationship with the code of ethics.
2. Present your video project introducing the concept for a kind of journalism you have discussed in class.
3. Interview a practicing journalist on the specifics and challenges of his / her profession. Present the interview in class for discussion.
4. Comment on the following quotations:
“I still believe that if your aim is to change the world, journalism is a more immediate short-term weapon.” – Tom Stoppard
“The less you know, the more you believe.” – Bono
“Far and away the best prize that life offers is the chance to work hard at work worth doing.” – Theodore Roosevelt
“Read, every day, something no one else is reading. Think, every day, something no one else is thinking. Do, every day, something no one else would be silly enough to do. It is bad for the mind to be always part of unanimity.” – Christopher Morley
“News is what someone wants suppressed. Everything else is advertising. The power is to set the agenda. What we print and what we don’t print matter a lot.” – Katharine Graham
“I became a journalist to come as close as possible to the heart of the world.” – Henry Luce
“In times of profound change, the learners inherit the earth, while the learned find themselves beautifully equipped to deal with a world that no longer exists.” – Eric Hoffer
USEFUL VOCABULARY
Abuse (of rights) ace (reporter) aspiring attribution avid Bias 
 Catwalk consumer cub 
 Genuine gist (of a story) glossy 
 
 Headlinese (style) 
 Impact in-depth 
 Jingle 
 Obscure ombudsman 
 
 Pundit purveyor 
 Scoop spotlight 
 Ultimate (aim) urge 
 Versatile  | 
		нарушение (прав) опытный репортёр стремящийся атрибуция, приписывание авторства жадный, увлечённый предвзятость 
 подиум (для дефиле) потребитель новичок 
 подлинный, изначальный суть, основная мысль глянцевый, иллюстрированный журнал на глянцевой бумаге 
 
 специфический стиль написания заголовков газетных статей 
 влияние, воздействие углубленный, всесторонний 
 радиореклама, радиоролик, радиопозывные 
 неясный, скрытый омбудсмен – чиноник, уполномоченный по рассмотрению жалоб 
 эксперт, знаток поставщик 
 сенсация (неформальное употребление) центр внимания 
 основная (цель) побуждение, стремление 
 разносторонний, гибкий  | 
	
	
