- •Content
- •Introduction
- •General information of sb of jsc «Sberbank»
- •1.1. History sb of jsc Sberbank
- •Bank operations provided to sb of jsc «Sberbank»
- •1.3. Governing bodies of sb of jsc «Sberbank»
- •1.4. Awards of sb of jsc «Sberbank»
- •2. Analysis of financial results of sb of jsc «Sberbank»
- •2.1. The analysis of the balance sheet on ifrs (See the appendix 2)
- •2.2. Analysis of the profit and loss report
- •2.3. Risk analysis
- •2.4. Financing of corporate clients of sb of jsc «Sberbank»
- •3. Practice in Department of Marketing and pr of sb of jsc «Sberbank»
- •Structure of Department
- •Marketing communications in structure of Bank
- •The consumer – our target audience
- •Оrder of polygraphs
- •Control customer service quality control Researches of satisfaction of clients with quality of service
- •Improvement development of the plan of measures on service improvement of quality
- •Image strengthening of image of the Bank providing high-quality service to the clients
- •3.1. Recommendations in the course of work practice in sb of jsc «Sberbank»
- •Conclusion
- •The list of the used sources
- •General shareholder meeting
- •Board of directors
3. Practice in Department of Marketing and pr of sb of jsc «Sberbank»
Externship was taken place in SB of JSC «Sberbank» in department of marketing and PR. The department of marketing and PR is engaged in development of recommendations for the correct policy of the company in the field of sale taking into account resources which are available for the company, and also extents of development of market condition to which they directly contact.
Development of recommendations about the most effective use of personnel resources, namely divisions which have any relation directly to sales.
Identification and providing actual information on the market to divisions of the company. The report on studying of demand for the sold production or rendering service, competition level, on possible partners, on expansion of the range of goods, services and other can be such information.
During passing of work practice in this department, I studied internal rules of department and bank in general, was also acquainted with structure, tasks, functional duties of employees of department. I studied internal normative documents of bank which include: planning «expenses on advertising», the plan of market researches, results of the researches «grocery analysis» (recognition of SB of JSC «Sberbank» on the cities, satisfaction of clients with quality of service etc).
The main objectives of department of marketing and PR enter:
• Studying of competitors: the analysis of their price policy, functional mission, their work with suppliers, dealers, clients. Detection of competitive advantages to the company will be result of it.
• Studying of clients. Namely: segmentation of the available clients, more correct selection of service, necessary for each segment, or goods, bringing information on it to the end user. Also as department of marketing holding special events for studying of clients (questioning, polls), holding actions, seminars for attraction, both new clients, and partners enters. Also can quite be engaged in participation in joint activity in social and other projects. Results of these measures there will be an increase of loyalty of clients to your brand, firm.
Advertising of goods or service: monitoring advertising and PR activity, drawing up the budget on advertising.
• Development of price and commodity policy and strategy.
• Situation analysis of the market.
• Forecasting of possible sales and volume of the occupied market share.
• Development (it is desirable together with other divisions that the purposes and tasks didn't disperse) strategy of activity of the enterprise in the internal and external markets.
• Definition strong and weaknesses of the company and their use in its further development.
As department of marketing search of necessary contacts for implementation of transactions, cooperation, signings of the necessary contracts also enters. Also in recent years tasks of marketing specialists include maintenance and development of the site of the company, group on social networks (SMM).
The department of marketing and PR is really necessary for the company in order that it had an opportunity to have and expand the market share that, respectively, means growth of sales level and as a result increase in profit.