- •Content
- •Introduction
- •General information of sb of jsc «Sberbank»
- •1.1. History sb of jsc Sberbank
- •Bank operations provided to sb of jsc «Sberbank»
- •1.3. Governing bodies of sb of jsc «Sberbank»
- •1.4. Awards of sb of jsc «Sberbank»
- •2. Analysis of financial results of sb of jsc «Sberbank»
- •2.1. The analysis of the balance sheet on ifrs (See the appendix 2)
- •2.2. Analysis of the profit and loss report
- •2.3. Risk analysis
- •2.4. Financing of corporate clients of sb of jsc «Sberbank»
- •3. Practice in Department of Marketing and pr of sb of jsc «Sberbank»
- •Structure of Department
- •Marketing communications in structure of Bank
- •The consumer – our target audience
- •Оrder of polygraphs
- •Control customer service quality control Researches of satisfaction of clients with quality of service
- •Improvement development of the plan of measures on service improvement of quality
- •Image strengthening of image of the Bank providing high-quality service to the clients
- •3.1. Recommendations in the course of work practice in sb of jsc «Sberbank»
- •Conclusion
- •The list of the used sources
- •General shareholder meeting
- •Board of directors
General information of sb of jsc «Sberbank»
Full official name of the organization: |
Subsidiary Bank of «Sberbank of Russia» Joint-Stock Company |
Date of creation: |
2006 |
Address: |
Republic of Kazakhstan, 050010, Almaty, Gogol St., 30. |
Shareholders: |
The SB of JSC «Sberbank» is 100% the enterprise of the Russian JSC «Sberbank of Russia» |
Chairman of the board of directors: Chairman of the board of Bank: |
Gorkov Sergey Nikolaevich Kamalov Alexander Ilyasovich |
Number of structural divisions: |
117, 16 from which are branches |
All banks functioning in Kazakhstan except National Bank of Kazakhstan, represent the second level of a banking system and therefore received the name "banks of the second level". A legal basis of activity of banks of the second level is the Law "About Banks and Bank Activity in the Republic of Kazakhstan" of August 31, 1995 No. 2443.
According to the Law the bank of the second level in Kazakhstan is the legal entity which is carrying out irrespective of property, commercial activity, functioning which main objective - receiving profit.
Mission of Sberbank defines sense and the content of its activity, emphasizing its major role in national economy.
Clients of bank and their requirement, dream and the purpose is a basis of all activity of bank as the organizations. Mission of bank also establishes an ambitious goal — to become one of the best finance companies of the world.
In 2013 the bank accepted Strategy for development of Sberbank till 2018. This strategy is directed on further strengthening of positions of bank as one of the leading and stable financial institutions of the world. The main objectives of strategy are: doubling of indicators of net profit and assets, increase in break in effective management of expenses, increase of indicators of sufficiency of the capital of the first level.
When developing this strategy the bank took four principles of the effective organization as a basis:
• the organization which steadily reaches the high level of productivity and succeeds both in short-term, and in the long term;
• the organization, the deserved loyalty, devotion, love of the consumers;
• the organization which employees with all the heart are ill for good reason and are given to work with all passion and energy;
• the organization which is carrying out mission which distinguishes them from all others.
Today the SB of JSC «Sberbank» takes the leading positions in the field of modern bank technologies, introducing products, new, unique for the Kazakhstan banking sector. The bank constantly improves the level of service and seeks for ensuring geographical availability of products, expanding a network of branches.
1.1. History sb of jsc Sberbank
«Sberbank of Russia» - the largest bank of Russia taking 1 place by the size of assets. The «Sberbank of Russia» was created in 1991. The founder and the main shareholder of Bank - the Central bank of the Russian Federation (Bank of Russia). It possesses over 60% of voting shares.
The Sberbank group is the largest bank structure in the territory of the CIS countries and one of the world's largest. Enter it:
• 17 territorial banks and more than 19 thousand divisions across all Russia;
• subsidiary banks in Kazakhstan, Ukraine and Belarus;
• representation in Germany, China and branch in India;
Subsidiary banks in the CIS countries are one of leaders in efficiency of bank activity: their share in cumulative profit of national banking systems considerably surpasses a share in the capital and assets.
The history of Subsidiary Bank of «Sberbank of Russia» Joint-Stock Company in Kazakhstan begins at the end of 2006 when «Sberbank of Russia», the leader of the Russian financial system, the largest financial institution of the Central and Eastern Europe, acquires 99,99% of shares of Teksakabank recognized by bank with the best level of client service according to the National Business magazine.
In 2007 the Bank obtained the license for carrying out the bank and other operations which are carried out by banks in national and foreign currency. The same year authorized capital of Bank was increased almost by 15 times and made 29 billion tenge (more than 240 million dollars) that allowed SB of JSC «Sberbank» to enter into number 10 of the largest banks of the Republic of Kazakhstan by the size of authorized capital.
In 2008 the Bank became the Basic member of the international payment Visa and MasterCard International systems.
The SB of JSC «Sberbank» started cooperating with the large companies of various branches of economy: «Magnum Company» LLC - retail network «Magnum», wholesale and retail trade; Association of the enterprises of the coal industry «Gefes» - the enterprise of the coal industry; JSC «Karaganda Plant of Asbestos-cement Products» - production and processing of cement; «Aktobe Copper Company» LLС - production and processing of copper, «SM Market retail» LLС - a «SM Market» retail network; «Sevkazenergo Petropavlovsk» LLС - the largest energy company of the city of Petropavlovsk.
The most important transactions following the results of 2008 became: conclusion of agreement about cooperation between SB of JSC «Sberbank» and Taldykorgan plant of lead accumulators of «Kaynar» LLC and conclusion of agreement about cooperation between SB of JSC «Sberbank» and one of the largest retailers of Atyrau area by Group of companies "Dana".
In 2009 opening of the first LIN-laboratory which laid the foundation of the big program for introduction of the Production System of Sberbank became one of important events.
The bank took part in the third tranche of the Anti-recessionary Program of the Government of Kazakhstan for crediting of SMB which is carried out together with fund the Damu, having allocated for itself three main priorities – timeliness, the importance and prospects of the credited project.
In September, 2009 the new image advertising campaign "Started money is your work" which main idea is careful attitude to money as a necessary condition of prosperity of each citizen of the country.
The SB of JSC «Sberbank» was among the leading financial institutions of Kazakhstan which signed with the Ministry of the industry and trade of the Republic of Kazakhstan the Memorandum of creation Kazakhstan "Club of Investors and Creditors".
By the decision of Board of the Kazakhstan stock exchange (KASE) the Subsidiary Bank JSC «Sberbank of Russia» (Almaty) was given the status of the market maker of ruble of the Russian Federation.
The SB of JSC «Sberbank» and «Air Astana airline» signed the Cooperation agreement thanks to which there was an opportunity to pay tickets through branches of the bank for all territory of Kazakhstan.
In January, 2010 in the North Kazakhstan area to Petropavlovsk, the twelfth Branch of Sberbank in the territory of Kazakhstan was open. The SB of the Joint-Stock Company The Savings Bank started the production the Visa payment cards with a microchip.
The SB of JSC «Sberbank» concluded the cooperation agreement with «Magnum Company» LLC. Within this agreement of the party intend to develop cooperation in investment financing, in particular, in construction of 2 new shops «Magnum» in Almaty in 2010.
In 2010 February of SB JSC «Sberbank» and «Batys Samal» Group of companies, uniting 18 largest and steadily working enterprises of the West Kazakhstan area which primary activities, production of construction materials and consumer goods, the passenger and cargo transportation, agriculture and mechanical engineering are, concluded the General Agreement on settlement and cash service.
For the first time the international rating agency Fitch Ratings assigned to SB of JSC Sberbank score "BBB -". Thus, the SB of JSC «Sberbank» corresponds to a rating, the second for level, among BSL of Kazakhstan.
The credit portfolio of SB of JSC «Sberbank» exceeded the sum of 100 billion tenge. For the end of the first quarter 2010 the credit portfolio grew by 43,4% in comparison with the similar period of last year and reached a point in 104 987 732 692 tenge, thus growth of a portfolio for the first quarter of the current year made 18,4%.
The SB of JSC «Sberbank» has broad communications with the largest banks of the world, and also an extensive experience of work with the clients and partners occupied in various areas of economy. Today the SB of JSC «Sberbank» has the branch network consisting of 117 structural divisions 16 of which are branches. The central office of Bank is in Almaty. The bank pays close attention to each office opened and operating in any point of Kazakhstan. The major role is played both customer service, and creation of team – amicable and productive.
The highly skilled personnel of Bank is one of its main resources and competitive advantages, and personnel policy – a key element of strategic planning. As of 31.12.2013 the actual number of the personnel of Bank made the 3237th worker, more than a half of them aged till 30 years. Average age of the employees working in Bank – 31 years.
