- •3.1. Quotation of terms in reply to an enquiry asking for certain concessions
- •Written patterns
- •Vocabulary
- •3.2. Offer of goods at special prices
- •Written patterns
- •Vocabulary
- •3.3. Offer of goods at a reduced price
- •Written patterns
- •Vocabulary
- •3.4. Placing an order: covering letter. Order form. Acknowledgement of order
- •Acknowledgement of order
- •Written patterns
- •Vocabulary
- •3.5. Covering letter accompanying an order from a retailer to a foreign manufacturer. Acknowledgement of order.
- •Written patterns
- •Vocabulary
- •3.6. Covering letter from an importer. The exporter turns down the order
- •Written patterns
- •Vocabulary
- •3.7. Order following a special offer. Counter-offer from the supplier
- •Counter-offer from the supplier
- •Written patterns
- •Vocabulary
3.2. Offer of goods at special prices
Task 1. Read and discuss the following lead-in
In many types of business it is the practice of the seller to offer goods to his regular customers and to others who may be interested, without waiting for an enquiry. Similarly, suppliers regularly make special offers of goods when prices are particularly favorable. In these cases the customer’s interest has to be aroused.
Task 2. Read and translate the following letter
GLASTON COSMETICS LTD. 14 Cambridge Court London WC2H 8HF |
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Our ref. IR/bm Your ref.
20 April 20__ AO Kyiv-Prestige Ukraine 109004, Kyiv, Lesi Ukrainky st., 8
Dear Sirs,
You will be impressed to hear that we can offer you for immediate delivery a wide range of cosmetics at very special prices from stock. All the items listed in the enclosed specification are “Falcon” products which is a brand name you will certainly recognize, and the reason their prices are so competitive is that they are part of a bankrupt stock that was offered to us.
Details of our export prices and terms of payment are enclosed. Please note that this is a special offer and cannot be repeated.
As we have comprehensive stocks we can make up your order to your specification and effect shipment within 7 days.
This is a unique opportunity, and we would ask you to give the enclosed price-list your immediate attention and to let us have your order at once. The demand for these products is exceptionally high and orders can be accepted as long as stocks last.
Yours faithfully, Anita Broderick Anita Broderick (Ms) Sales Manager |
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Written patterns
1. You will be impressed to hear that we can offer you… – Нам приємно повідомити, що ми можемо запропонувати Вам …
2. This is a special offer and cannot be repeated. – Зазначені нами умови поширюються тільки на цю особливу пропозицію.
3. We can make up your offer to your specification. – Ми можемо укомплектувати замовлення відповідно до Вашої специфікації.
4. We would ask you to give … your immediate attention. – Просимо невідкладно розглянути …
5. Orders can be accepted as long as stocks last. – Ми можемо прийняти замовлення до виконання лише за наявності товарів на складі.
Vocabulary
favorable price |
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wide range syn great variety |
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cosmetics syn cosmetic products |
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bankrupt stock |
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special offer |
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to make up an order to one’s specification syn to complete an order to one’s specification |
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stock syn supplies
syn stocks of commodities |
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comprehensive stocks
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to accept an order ant to decline an order ant to turn down an order ant to reject an order ant to refuse an order |
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to effect
syn to make payment |
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Task 3. Comprehension questions
Why can the supplier offer goods without waiting for an enquiry?
When do suppliers make special offers?
What is the purpose of the letter?
What products are offered?
Why are their prices so competitive?
Will the quoted price apply to other offers?
Why can the supplier meet the offeree’s specification and effect shipment within a week?
In what way does the supplier persuade the offeree to place an order at once?
Task 4. Fill in the gaps with one of the following words and word combinations. Use the appropriate tense form
Costs |
net prices |
exchange |
to include |
available |
complete |
insurance |
firm |
pleasure |
to exclude |
subject to |
provision |
to establish |
sight |
to state |
to quote |
gross prices |
trade |
to review |
charges |
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Task 5. Fill in the gaps with prepositions where necessary
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Task 6. Translate into English
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