Міністерство освіти і науки України Національний авіаційний університет

System software study

Techniques to keep audience attention

Performed by: student of group ICIT 516

Anton Kravchuk

Accepted by:

Yasenova I.S.

Kiev 2014

Contents

1. Introduction 7

2. Audience 7

2.1 Particular (real) audiences 7

2.2 Immediate audiences 7

2.3 Mediated audiences 8

2.4 Theoretical (imagined) audiences 8

2.5 Self as audience (self-deliberation) 8

2.6 Universal audience 8

2.7 Ideal audience 9

2.8 Implied audience 9

3. Techniques 9

3.1 Asking a question. 9

3.2 State an impressive face 9

3.3 Be mindful of 10 minutes rule 10

3.4 Use images 10

3.5 Honor the audience 10

3.6 Be provocative 10

3.7 Use alternatives to lecturing 11

3.8 Don’t use slides as your speaking notes 11

4. Conclusions 11

5. References 13

1.Introduction

One of the most important challenges for a presenter is first grabbing and then keeping the attention of an audience. If the presenter is unable to do this, the presentation might not succeed, no matter how valuable the content might be. When a presenter is waiting for his turn and slyly looks over the crowd before having to step in, panic tends to overwhelm. This is a familiar feeling for many.

Audiences might seem intimidating or too chaotic at first but there are ways to grab and keep their attention. One must remember that grabbing audience’s attention is not enough. Attention should be hold during the entire length of presentation. Many speakers try to grab attention in numerous ways, e.g. by telling the latest joke or by making a flamboyant entry. This can grab attention but does not establish relevance, so after some time people might wander away or fall off.

A one-way presentation is one of the worst possible ways of transferring information from person to person. It requires discipline and effort to simply sit and listen passively to someone speak for any length of time. So what are the techniques to keep audience’s attention?

2.Audience

An audience is a group of people who participate in a show or encounter a work of art, literature (in which they are called "readers"), theatre, music (in which they are called "listeners"), video games (in which they are called "players"), or academics in any medium. Audience members participate in different ways in different kinds of art; some events invite overt audience participation and others allowing only modest clapping and criticism and reception.

Media audience studies have become a recognized part of the curriculum. Audience theory offers scholarly insight into audiences in general. These insights shape our knowledge of just how audiences affect and are affected by different forms of art. The biggest art form is the mass media. Films, video games, radio shows, software (and hardware) and other formats are affected by the audience and its reviews and recommendations.

In the age of easy Internet participation and citizen journalism, professional creators share space, and sometimes attention, with the public.