Lesson 4

І. Act out dialogues on the basis of the following situation:

You’ve just visited the British pavilion at the international exhibition in London and become interested in the Model A 25 machines. Tell the Sale Manager of the British Company about your impressions of the machines.

II. Write 2 letters in accordance with the given assignments.

1. Inform the company that you are the Buyers of chemical equipment and you would like to receive their quotation and the latest catalogues.

2. Answer to enquiry.

The Seller wants to get in touch with the manufacturing plant in order to find out whether the machines are still available for sale.

3. Draw up a draft contract, concerning the purchase of pumps.

3. Translate these sentences into English:

1. Вони купили обладнання у цій фірмі, тому що ці товари високої якості.

2. Ціни на сучасному ринку дуже високі і залежать від попиту та пропозиції.

3. Вони склали угоду місяць тому, а завтра вони підпишуть її.

4. Ваша фірма прийняла участь у виставці, яка проходила у Лондоні.

V. Translate this text into Ukrainian

Marketing Management

Marketing management is purposeful-those in it are attempting to accomplish organizational objectives such as dollar profit, share of market, political candidate’s success, charity donation goals, etc. The most common goal is profit, but it is not the goal in all situations.

Marketing management is designed to satisfy the needs or wants of constituencies; for managements to achieve organizational goals, some constituency must buy a product , service, or idea from the organization.

Marketing management involves trade-offs-an organization is resources (dollars, skills, location, costs) impose limits on how well it can meet the requirements of its customers. No organization can be all things to all people. Thus, marketing managers must decide upon a specific customer group to whom to cater (called the market target) and decide of the several alternative possibilities it will offer to that group.

Marketing management is competitive – with rare exceptions, organizations must compete for the attention, initial patronage, and continues patronage of their customers Sometimes the competition is very direct and sometimes very indirect. Usually there is a spectrum of competitive offerings a manager must “better” to obtain and maintain customers` patronage.

Marketing decision making can be improved via a combination of experience and academic discipline; while only a few-would maintain marketing management is a science, most knowledgeable individuals would agree that there are some conventional wisdom and “fundamental concepts”.

Marketing does not equal selling, nor does equal advertising. Marketing is an approach to improving the relationship between an organization and its existing clientele.

VI. In each of the following, select the word or phrase that best completes the statement or answers the question.

1. Which one of the following statements is true?

1. Personnel management is usually a staff position in most small businesses.

2. The smaller the business, the less important personnel management is.

3. The personnel function should be clearly understood in any busyness;

4. When a business is small, good working relationships between employees and the employer take care of themselves.

2. Most people work because they

1. have to in order to eat;

2. want to make a contribution and fell recognized and appreciated;

3. feel they will be punished if they do not work;

4. all of these reasons apply to some individuals.