0 Mott. History of American Magazines, p. 625.

** Volkman Wentzel. Mozambique, Land of the Good People. — "National Geographic", VIII. 1964, pp. 214—215.

** Jules B. Billard. Panama, Link Between Oceans and Conti­nents. — "National Geographic", III. 1970, p. 404.

* Ibid., p. 412.

" Buckley. "With the National Geographic..."_t p. 18. ⁸⁸ Wentzel. Mozambique..., pp. 203—204. ²⁸ Buckley. With the National Geographic..., p. 18. ⁸⁰ Peter T. White. Saigon, Eye of the Storm. — "National Ge­ographic", VI. 1965, p. 862.

^u Peter T. White. Mosaic of Cultures. — "National Geographic", III. 1971, p. 329.

⁸⁸ Wilhelm G. Solheim II. New Light On a Forgotten Past. — "National Geographic", III. 1971, p. 330.

⁹⁹ Buckley. With the National Geographic..., p. 20.

⁸⁴ W. E. Garretu Pagan On the Road to Mandalay. — "National Geographic", III. 1971, p. 349.

■» Franc Shor. Pacific Fleet..., p. 283.

* "National Geographic", VI. 1972, cover. ⁸⁷ Franc Shor. Pacific Fleet, pp. 283, 311.

⁹⁹ Thomas W. McKnew. Four Ocean Navy in the Nuclear Age. — "National Geographic", II. 1965,

■• "National Geographic", IX. 1965.

⁴⁰ "Magazines for Libraries". New York, 1969, p. 169.

⁴¹ Buckley, With the National Geographic..., p. 12. « "Fortune", VI. 1972, p. 110.

⁴⁹ "Nation's Business", III. 1971, pp. 46, 49.

⁴⁴ Leo E. Litwak. Fantasy That Paid Off. — "New York Times Magazine", 27. VI. 1965.

** Richard Schickel. The Disney Version. New York, 1968, p. 19.

«• Ibid., p. 165.

⁴⁷ Предварительное письмо к держателям акций в служащим, "Уолт Дисней продакшнз", 24. IV. 1972.

« /bid.

⁴* Annual Report, Walt Disney Productions, 1971, p. 4.

*° Schickel. Disney Version..., p. 313.

" Annual Report... p. 28.

⁶⁸ Предварительное письмо к держателям акций и служащим, "Уолт Дисней продакпшз", 24. IV. 1972.

^и Dwtght Whitney. It's Practically a Branch of the U. S. Mint. — "TV Guide*, 15-21, VII. 1972, p. 25.

^M "Disney's Live Action Profits'¹. — "Business Week", 24. VII. 1965, p. 32.

^w Schickel. Disney Version..., p. 164.

*• Litwak. "Fantasy", p. 28.

» "Los Angeles Times"; 16. XII. 1966.

⁵⁸ Robert Shayon. Entertainment. — "Performance", N 3, VII/VIII, 1972, p. 91.

•• Annual Report..., p. 21.

*° Ariel Dorfman and Armand Mattelart. Para Leer Al Pato Donald. Valparaiso, 1971.

S11

⁶¹ A. Mattelart. Mass Media In the Socialist Revolution; The Experience of Chile. — Communications Technology and Social Policy. New York, 1973.

•* "Los Angeles Times", 1. VI. 1972.

⁹⁸ Дисней сказал однажды: "У меня не бывает подавленного настроения, и я не хочу, чтобы оно у меня появилось. Я счастлив, просто очень, очень счастлив". (/. Anthony Lukas. "The Alternative Life — Style of Playboys and Playmates", — "New York Times Maga­zine", 11. VI. 1972.).

«♦ Litwak. Fantasy, p. 27.

•5 M. B. Grosvenor. Walt Disney. Genius of Laughter and Learn­ing. — "National Geographic", VIII. 1963, p. 158.

^ee Mott. A History of American Magazines, p. 632.

⁴⁷ James L. C. Ford, Magazines for Millions, Carbondale, 1969, pp. 57—58.

^M "Reader's Digest at the White House". — "New York Times", 29. I. 1972.

Глава пятая

¹ Harwood L. Chtlds. Public Opinion: Nature, Formation and Role. Princeton, 1965, p. 1.

² Marshall A, Caskey. Polls: Critics and Proposed Controls, Freedom of Information Center Report N 220. Columbia, 1969, p. 3. Предположительно насчитывается тысяча американских фирм по опросу общественного мнения. (Stephen Isaacs. The Pitfalls of Poll­ ing", Columbia Journalism Review, V/VI. 1972, p. 34.)

⁸ Erik Barnouw. A History of Broadcasting. New York, 1968.

⁴ Paul F. Lazarsfeld. Some Problems of Organized Social Re­search. — "The Behavioral Sciences: Problems ana Prospects", Boul­der, VIII, 1964, p. 11.

⁶ Paul B. Sheatsley. AAPOR Times 21. — "Public Opinion Quarterly" 32, 1968—69, p. 463.

• Hadley Cantril. The Human Dimension: Experiences in Policy Research. New Brunswick, 1967, pp. 24—30—31.

? Lazarsfeld, Some Problems, p. 11.

⁸ H. Cantrtl. Human Dimension, pp. 35—37.

• George Gallup, Jr., "The Challenge of Ideological Warfare", in Propaganda and the Cold War. Washington, 1963, pp. 54—56.

¹⁰ Cantril. Human Dimension, Chs. 1, 2.

¹¹ "Political Pollsters Head for Record Activity in 1968", Con­ gressional Quarterly Fact Sheet, 3. V. 1968, p. 1000.

¹² George Gallup, Jr. "Image of the United States Abroad in 1969: A Report", in The Case for Reappraisal of U. S. — Overseas Information Policies and Programs. N. Y., 1970, p. 18.

¹³ Richard L. Merritt. The USIA Surveys: Tolls for Policy and Analysis, in Western Europe arid Perspectives on International Affa­ irs. New York, 1968, p. 6. Возможно, здесь применимы слова Пауло Фрейре: "В своем стремлении господствовать, переделать других сообразно собственным моделям и образу жизни захватчики хотят знать, как оценивают действительность завоеванные ими люди, но лишь для того, чтобы сделать свое господство еще эффективнее". (Paulo Freire. Pedagogy of the Oppressed, pp. 150—151.)

¹⁴ H. Cantril. Human Dimension, pp. 35—49. Кэнтрил пишет: "Очевидно, в демократии, подобной нашей, ни один президент не

312

может добиться осуществления своей политики, пока народ не заинтересуется этой политикой и не поймет ее смысла¹¹ (р. 69).

^u Harold Mendelsohn and Irving Crespi. Polls, Television and the New Politics. Scranton, 1970, p. X.

" Marylin Bender. Market Research. — "New York Times", 29. VIII. 1971. Jack J. Honomtchl. Big Business Snaps Up 22 Top Research Firms. — "Advertizing Age", 20. X. 1971, pp. 1, 83.

¹⁷ Richard Hodder—Williams. Public Opinion Polls and British Politics. London, 1970, pp. 9—14.

^M Roper Research Associates. "A Ten—Year View of Public Atti­tudes Toward Television and Other Mass Media, 1959—69". New York, 1969.

¹⁹ "The Perils of Polling", Transaction 81, N 9—10, VII/VHl, 1971, p. 8.

⁸⁰ John D. Morris. No Fault Poll Results Disputed. — "New York Times", 24. I. 1972.

²¹ Richard Halloran. Tactics Disputed in Fight to Win Release of P. O. W's. — "New York Times*, 7. VI. 1971.

ⁿ Cantrll. Human Dimension.

⁸⁸ Report of the Standards Committee, American Association for Public Opinion Research, 1970, Chapter 7, pp. 165—166.

^u Jerom Johnston and Gerald G. Bachman. Young Men Look At Military Service. — "Youth In Transition", N 193. The Univ. of Michigan, VI. 1970.

** John Herbers. Servey Finds Fear of U. S. "Break—Down". — "New York Times", 27. VI. 1971.

*• Richard L. Merritt, Ellen P. Flerlage, Anna J. Merritt. Poli­tical Man in Postwar German Education. — "Comparative Educa­tion Review", 15. X. 1971, p. 4.

²⁷ Milton Rokeach. The Role of Values in Public Opinion Rese­arch. — "Public Opinion Quarterly", 32, N 4, (Winter 1968—69), p. 549.

^ю "Chicago Sun-Times", 26. VI. 1968.

ⁿ Mendelsohn and Crespi. Polls, TV, Politics, pp. 40—41.

⁸⁰ H. Cantril. Human Dimension, p. IX.

⁸¹ George Gallup, Jr. A Guide to Public Opinion Polls, Prince­ ton, 1948, pp. 3, 7.

⁸² Robert M. Smith. Youth Found Cool to Career in F. B. I. — "New York Times", 15. II. 1972.

⁸⁸ Harwood L. Childs. Public Opinion, p. 1.

⁸⁴ Bernard C. Cohen. The Relationship Between Public Opinion and Foreign Policy Maker. — "Public Opinion and Historians" Det­roit, 1970, p. 70.

⁸⁶ Kaarle Nordenstreng. "Broadcasting Research in Scandinavian Countries", International Studies of Broadcasting. Tokyo, 1971, p. 257.

^M A nthony Wilden. System and Structure: Essays in Communica­tion and Exchange. London, 1972, p. XX.

⁸⁷ Alex S. Edelstein. Ideas In Search of Methodologies In International Communications, paper for Raymond B. Nixon Sym­ posium. Minneapolis, IV. 14—16, 1971.

⁸⁸ Paul Lazarsfeld. The Discussion Goes On. — "Public Opinion Quarterly", 9 (Winter 1945—46), p. 404.

^w Mendelsohn and Crespi. Polls, TV, Politics, p. 314.

813

Глава шестам

• "Advertizing Age", 19. II. 1973, p. 64.

² "What a Multinational Company Is". — "New York Times", 19. VI 1972

⁸ "International Advertiser 10", N 1, 1969, p. 25.

• "The Uncertain Mirror", Report of the Special Senate Commit­ tee on Mass Media, vol. 1. Ottawa, 1970, p. 246.

• "Advertising Age", 27. III. 1972.

• "Broadcasting", 1. IX. 1969.

⁷ "Who's Where Around the World", Printers' Ink (now Market­ ing/Communications), 9. VI. 1967, pp. 21—30.

⁸ Ralph Leezenbaum. JWT: Mystical Melding of the Swinging and the Staid. — "Marketing/Communications", III. 1970, pp. 22— 30.

• "White House Branch of J. Walter Thompson?" — "Broad­ casting", 24. II. 1969, p. 36.

» "The Financial Times¹*, 17. X. 1969.

* "Profile of Agencies Around the World", — "Printers' Ink" (now "Marketing/Communications"), 9. VI. 1967.

¹¹ Robert P. Knight and John D. Stevens. Articles on Mass Com­munications in U. S. and Foreign Journals, a Selected Anno­tated Bibliography. — "Journalism Quarterly 47", N 1, 1970, pp. 198—199.

¹³ Marcel Niedergang. Double—Edged Reform for Perusian Press. — "Le Monde", 1. IV. 1970, p. 3 (еженедельное издание на англ. языке).

¹⁴ "Profile of Agencies Around the World".

^u "Public Relations Quarterly", Winter 1970—71.

¹⁴ William A. Durbin. International Public Relations. — Cur­rent Thoughts in Public Relations: A Collection of Speeches and Articles. New York. 1968, pp. 120—121.

^l1 "International Public Relations». cGallatin International Bu­siness Aids" VI. 1967.

¹⁸ "Public Relations Today". — "Business Week", 2. VII. I960, p. 42.

¹⁹ Fritz Macklup. The Production and Distribution of Knowledge in the United States. Princeton, 1962, p. 271.

*° "Public Relations Today", p. 41.

ⁿ Hugh С Hoffman and Robert C. Worcester. The International Scene: A Review of Current Practices. — "Public Relations Quar­terly 13", N 1, 1968, pp. 12, 17.

^и "Public Relations Today", p. 42.

¹³ "International Public Relations, Gallatin International Bu­siness Aid»", VI. 1967.

^M Harry Muller. Latin America: How U. S. Prestige Stack Up. — "Public Relations Journal 22", N 6, 1966, p. 20.

* Hill and Knowlton International, Handbook on International Public Relations. New York, 1968.

^M Arthur Reef. The Satellite Beams Its First PR Programm. — "Public Relations Jornal 25", N 11, XI. 1969, p. 17.

²⁷ T. J. Ross. Some Observations on Public Relations Progress. — "Perspectives in Public Relations". Norman, 1966, p. 20.

" "Gallup Organisation". — "International Opinion Trends". Princeton,

•14

* Arikur С. NteUen. Greater Prosperity Through Marketing Research: The First 40 Years of the A. G. Nielsen Company. New York, 1964, p. 34.

*° Bradford's Directory of Marketing Research Agencies and Management Consultations in the United States and the World, 1965—1966, Fairfax, p. 44.

ⁿ V. Lewi* Bassie. Question That Survey. — "Illinois Business Review 10", N 11, 1953, p. 2.

** Edith Marie Bforklund. Reseach and Evaluation Programs of the U. S. Information Agency and the Overseas Information Center Libraries. — "Library Quarterly 38^й, N 4, X. 1968, p. 414.

⁸³ Robert C. Atbrook. Europe's Lush Market for Ad vice—Ameri­can Preferred. — "Fortune", VII. 1969, pp. 128, 131.

^M Henry Gtniger. Westerners Filling a Technology Gap in Alge­ria. — "New York Times", 24. VI. 1971.

⁸⁶ D. S. Greenberg. Consulting: U. S. Firms Thrive on Jobs for European Clients. — "Science", 29. XI. 1968, p. 986.

» Ibid., p. 987.

^r Clem Morgello. The Stock Market's Foreign Market. — "News-week", 27. I. 1969, p. 82.

* New York Stock Exchange Directory, 1969. New York, pp. 697—

^w Tom Sutton. A Profits* Prophet. — "International Advertiser 10", N 2, 1969, p. 6.

⁴⁰ Robert Sarnoff. Toward a Global Common Market of Commu­nications (Речь, произнесенная перед сотрудниками Американской торговой палаты во Франции и членами Американского клуба в Париже. II. 12. 1970).

Глава седьмая

¹ Pete Drueker. The Age of Discontinuity. New York, 1968, p. 276.

* Ibid.

• Ibid., p. 277-278.

« Edward H. Can. The New Society, Boston, 1957, p. 53.

⁶ Daniel Bell. The Balance of Knowledge and Power. — ^UMIT Technology Review", VI. 1969, pp. 43—44.

^e "New York Times", 5. VIII. 1970.

⁷ "Loa Angeles Times", 21. IX. 1970.

⁸ Staughton Lynd Again — Don't Tread On Me. — "Newsweek", 6. VII. 1970, p. 31.

⁸ Theodore Roszak. The Making of Counter Culture, New York. 1969.

w "Advertising Age", 8. VI. 1970, p. 44.

¹¹ "New York Times", 14 and 21. XI. 1969.

¹⁴ "Вопросы, поднимаемые мною сегодня, должны были быть подняты теми американцами, которые традиционно считают, что зашита свободы слова и свободы печати есть область их особой от­ветственности". "New York Times", 14. XI. 1969.

^u Raymond В. Nixon testimony before the Senate Subcommittee on Antitrust and Monopoly. Washington, pp. 2841—2842.

^u BryceRucker. The First Freedom, Carbon dale, 1968, pp. 140—157.

^u "The Rich Rewards of Pioneering...", Television, HI, 1968, pp. 27—51.

116

^M "New York Times", 21. XI. 19R9.

¹⁷ "Rich Rewards...", pp. 27—51.

¹⁸ Arthur C. Nielsen. Greater Prospects Through Marketing Re­ search, address before the Newcomen Society. Chicago, 30. IV. 1964.

¹⁹ /. K. Galbraith. The New Industrial State. Boston, 1967.

⁸⁰ William Haley. News and Documentaries on U. S. Television, Survey of Broadcast Journalism, 1968—69. New York, 1969, p. 60.

⁸¹ "New York Times", 14. XI. 1969.

** "Broadcasting", 15. IV. 1969, pp. 23-26.

²⁸ Ibid.

⁸⁴ "Television Age", 23. IX. 4968, p. 29.

^M Ibid., p. 29.

* "Broadcasting", 31. VIII. 1970, p. 57.

⁸⁷ "Variety", 19. XL 1969, p. 1.

⁸⁸ Ibid., p. 47.

*• Edwin Diamond. New York. 10. V. 1971. ⁸⁰ "Variety", 29. VII. 1970, p. 1. ^и "Variety", 31. XII. 1969.

⁸² "New York Times", 27. VI. 1970. ⁸⁸ "Los Angeles Times", 28. VI. 1972. ⁸⁴ "New York Times", 24. VIII. 1970. ⁸⁶ "Los Angeles Times", 20. IX. 1970.

^M Jules Witcover. Nixon Fall Campaign Strategy Takes Shape. — "Los Angeles Times", 24. VIII. 1972.

4 Richard Halloran. Tactics Disputed In Fight To Win Release of P. O. W.'s. — "New York Times'*, 7. VI. 1971.

⁸⁸ "New York Times", 20. XI. 1969.

⁸⁹ "Modern Communications and Foreign Policy". Washington,

1967, pp. 60—61.

⁴⁰ Richard M. Freeland. The Truman Doctrine and the Origins of McCarthyism. N. Y., 1972, p. 89.

^a "The Future of United States Public Diplomacy", Washington,

1968, p. 4.

⁴² Stuart Symington. Congress¹ Right to Know. — "New York Times Magazine*, 9. VIII, 1970, p. 7.

⁴⁸ Richard L. Tobin. The Coming Age of News Monopoly. — "Sa­turday Review", 10. X. 1970, p. 51.

⁴⁴ "New York Times", 23. XII. 1972.

⁴⁶ "New York Times" 20. XII. 1972. ⁴⁸ "New York Times¹*, 23. XII. 1972.

⁴⁷ "New York Times", 9. X. 1970,

⁴⁸ "U.S. Government Information Policies and Practicies — Problems of Congress In Obtaining Information From the Executive Branch", part 8. Washington, 1972, p. 2940.

⁴⁹ William S. Moorhead. Congressional Record, 25. X. 1972, pp. E 8940-8941.

Глава восьмая

¹ Harold Lasswell. Policy Problems of a Data—Rich Society. — "Information Technology in a Democracy". Cambridge, 1971, pp. 187— 197.

* John С Merlll and Ralph L. Lowenstein. Media Messages and Men. New York, 1971, pp. 260*261.

816

• Stuart Umpleby. Citizen Sampling Simulation: A Method for Involving the Public in Social Planning. — "Policy Sciences Г, N 3, 1970, pp. 361—375.

• "Minerva: A Participatory Technology", исследовательский проект, представленный Центром политических исследований На­ циональному научному фонду (1. II. 1971 г.)

⁵ James W. Garey and John J. Quirk. The History of the Future, in Communications Technology and Social Policy. New York, 1973. * Sackman. Mass Information Utilities, p. 52.

⁷ Morry Roth. Pie—In—Sky Cable TV Comes Down to Earth: Hitch Now Is Capital. — "Variety", 24. V. 1972, p. 38.

⁸ Raff Let Smith. CATV: Its Impact On Existing Technologies and Institutions. — "Communications Technology".

* Lee Metealf. United States Senate. — "Congressional Record", 28. VI. 1972, S. 10432-10446.

¹⁰ "Congressional Record", 30. III. 1972, pp. E 3169—3175.

¹¹ Thomas De Baggio. Corporate Secrecy: Issue for the Seventies.— "Nation", 28. II. 1972, p. 267.

¹² Robert Boguslaw. Systems of Power and Power of Systems. — "Information Technology", pp. 427—428.

¹⁸ George Kozmetzky and Timothy W. Ruefli. Newer Concepts of Management, Profits, Profitability. — "Information Technology", New York, 1972, p. 91.

¹⁴ Boguslaw. Systems of Power..., p. 429.

¹⁶ Carey and Quirk. History of the Future.

¹⁹ Edwin B. Parker. Assessment and Control of Communications Technology. — "Communications Technology".

¹⁷ Edwin B. Parker. On-Line Polling and Voting. — "Planning Community Information Utilities". New York. 1972.

¹⁸ "Los Angeles Times", 15. III. 1972.

¹⁹ Stanley E. Cohen. Contrary To Some Fears, Madison Ave. Is Safe and FTG Hearings End. — "Advertising Age", 22. XJ. 1971, p. 452.

⁸⁰ „Когда я попытался получить экземпляр протокола слуша­ний, то Федеральная торговая комиссия уведомила меня, что я могу ознакомиться с текстом в офисе комиссии в Вашингтоне (я живу в Калифорнии) или купить экземпляр у „Алдерсон репортинг ком-пани⁴⁴, заплатив за него несколько сот долларов".

^и Michael Tamer. The Sick Society: An Economic Examination. New York, 1971.

^M Lasswell. Policy Problems, p. 191.

⁸³ John Curley. "The Future of American Capitalism. — "Quar­terly Review of Economics and Business", XII. 1972, pp. 15—16.

²⁴ Peter Kthss. Nixon, In Church, Praised By Peale As A Peace­maker. — "New York Times", 27. XI. 1972.